Putting People First
Toyota is committed to supporting and empowering its team members. The talented workforce is what keeps the wheels turning at the company.

To honor the team members at Toyota, the company has published several features highlighting its employees’ professional journeys, passion projects and more. Here’s a look at some of the stories that put the spotlight on the company’s workforce throughout the year:

• Toyota Employees Reflect on Their Careers While Empowering the Next Generation of Leaders
• Driving Growth From Within: How Toyota Empowers Employees Through Mentorship and Networking Opportunities
• How Toyota is Helping to Mentor the Leaders of Tomorrow

At Toyota, supporting its workforce and the communities where it operates remains a top priority for the company. One of the key initiatives helping to drive this effort is the Toyota USA Foundation’s Driving Possibilities initiative, which is a STEM-based education and community engagement program funded in part by Toyota Motor North America and Toyota Financial Services (TFS).

Over the calendar year, Driving Possibilities has announced two new locations for a total of 10 communities across North America. The Toyota USA Foundation grants support STEM education and additional services for students and teachers for $6.5 million in San Antonio, Texas. Grants were also announced to continue growth in Michigan ($3.9M), Alabama ($4.2M), and North Carolina ($2.7M).

Readers can learn more about the innovative and inspiring work underway in communities in Arizona, North Carolina, Georgia and Mississippi –  all sites that were announced last year.

Additionally, earlier this spring, Toyota’s Way Forward Fund announced more than $4 million in grants to help support access to care and injury support for children and families in Texas, California, Florida and Michigan.

To highlight Toyota’s community engagement efforts over the past year, here are a few links to features that showcase that commitment:

• Driven by Community: How Engagement Strengthens Our Customers and Supports Toyota’s Work
• How Toyota Blends Community Service While Sparking and Empowering Young Minds
• Empowering Change: Toyota Team Members Volunteering to Make a Difference in Their Communities

Creating a More Sustainable World
At Toyota, helping to protect and preserve the planet is important. The 2025 North American Environmental Sustainability Report highlights the company’s ongoing efforts to help create a positive global impact — including continued progress toward carbon neutrality.

In April, Toyota marked Earth Month by spotlighting stories that highlight how the company is working to make a positive impact on the planet, including On Our Way to 100% Renewable Electricity, To Say Something About That – In Conversation with Kevin Butt, Former Group Manager of TMNA Environmental Sustainability, Toyota’s Commitment to Enhancing Pollinator Habitat and Restoring Forests in the Monarch Butterfly Biosphere Reserve.

Additionally, there were several other events throughout the year that showcased more sustainable efforts. Here are a few to explore:

• Larger, Varied Solar Projects Lower Toyota’s Carbon Footprint in Wooly Ways
• Toyota and Jane Goodall’s Roots & Shoots: Year Two of Inspiring Young Environmentalist
• Toyota Supports a New Power Source at Brownfield Site in Kentucky
• What’s the Buzz? Toyota Indiana Volunteers Plant a Pollinator Garden

Driving the Next Breakthroughs Through Electrification and R&D
Toyota’s long-term strategy on the advancement of a hydrogen-powered society took center stage in 2025. For starters, the company announced the launch of a new commercially focused Toyota Hydrogen Solutions webpage as a business hub for those interested in Toyota’s hydrogen-related products, services and solutions. The site offers product information, provides case study examples, and offers contact information to help customers find products that guide them toward a pathway to help reduce their carbon emissions using Toyota’s proven hydrogen-powered fuel cell technologies.

In the fall, the company featured videos with four Toyota thought leaders who explained why, more than ever, hydrogen is a key part of Toyota’s multi-pathway strategy. It also featured a piece on what you should know about Toyota’s Hydrogen Headquarters (H2HQ) in Gardena, California, and the company’s fuel cell efforts.

Other noteworthy happenings included Toyota’s North American Hydrogen HQ opening its doors to the community. It was the first public event at the site in more than a decade. The immersive event showcased Toyota’s hydrogen-powered fuel cell technology with interactive demonstrations and STEM-related activities for guests, which included families, community leaders and members, partner organizations and team members.

In April, Toyota reaffirmed its commitment to a Hydrogen Society at the 2025 Advanced Clean Transportation Expo, introducing hydrogen-related plans and investments, and debuting new fuel cell technologies and products. Also, Toyota showcased its hydrogen commitment at ACT Expo a month later in May.

In terms of Research & Development (R&D), Toyota is continuously driving innovation forward. This year, the company produced a cool R&D sizzle reel that showcased a few highlights of how Toyota’s R&D engineers get to spend their time developing the future —and present —of mobility.

In July, Toyota announced an investment of more than $50 million in construction of new amenities for vehicle and automotive technology testing and development, affirming commitment to the Arizona Proving Grounds. Toyota celebrated completion of the development with local government officials during an event in December and showed off the new  5.5-mile oval track, off-road park, and new ride and handling surfaces, among many other improvements.

Safety is always a priority at Toyota. The company featured a three-part series including: The Origins of Toyota’s Life-Saving Designs, Toyota Safety Sense for All and The Future of Safety. Additionally, Toyota featured some of the work Toyota’s Collaborative Safety Research Center (CSRC), whose mission is to advance mobility safety for industry and society. Here are a few links to feature stories and announcements that showcase this important research:

• Toyota Investigates Factors That Lead to Drivers’ Decision to Speed
• Toyota’s Collaborative Safety Research Center Is Turning Corners To Help Improve Intersection Safety
• CSRC’s Pedestrian Research Becomes More Predictive
• Toyota’s Collaborative Safety Research Center Completes Milestone 100th Project
• Toyota Maintains Top Automotive Spot in Annual U.S. Patent Ranking

Building Momentum in Motorsports
Toyota’s motorsports program packed the year with high-speed action, strategy and unforgettable moments on tracks around the world. Drivers delivered standout performances, engineering teams kept pushing the limits, and fans enjoyed plenty of excitement. Altogether, it was a thrilling year that showcased Toyota’s passion for racing and set the stage for projects ahead.

For starters, Toyota announced its all-new motorsports advertising campaign, “Up to Speed,” which invited fans to go beyond watching from the sidelines and become part of the action. The campaign fosters a connection to the sport and its fans across nine high-energy spots that debuted in conjunction with Daytona 500 and ran throughout the motorsports season.

And what a season it turned out to be. Toyota won its 14^th NASCAR® CRAFTSMAN Truck Series (NCTS) Manufacturers’ Championship in October. This is the third time in the last five seasons Toyota has captured the coveted title. And this 14th overall title extends Toyota’s advantage in Truck Series history.

That same month, Toyota claimed its 10^th Formula Drift Auto Cup Title.

The winning streak continued with Corey Heim winning the 2025 NASCAR® CRAFTSMAN Truck Series (NCTS) championship after winning the season finale at Phoenix Raceway. This is the first championship in the Toyota Development Driver’s young career and marks Toyota’s 10th driver’s title in the Truck Series.

Toyota continued to heat up the track with Joe Gibbs Racing winning the 2025 NASCAR Xfinity Series Owner Championship in November.

Earlier this year, the company also produced a video featuring a behind-the-scenes look inside Toyota Gazoo Racing’s rutting-edge training facility in Mooresville, North Carolina. While motorsports play a major role in Toyota’s sports initiatives, it isn’t the only one.

Toyota is in the middle of its third season as the official automotive partner of the NFL and launched its most ambitious commitment yet to deliver unrivaled fan excitement, community impact and unforgettable cultural moments from pre-season fantasy drafts through Super Bowl LX.

This year, the company profiled 11 motorsports drivers who shared their personal stories about their professional journeys and more. Take a look at some of these passionate racers who are ready to take home a win for the team.

From major achievements to significant new initiatives, Toyota made noteworthy strides throughout the year. Looking ahead, the company is set to continue building on that progress in the coming year.