Advanced Technology

Toyota’s approach to technology development has the human at the center with the mission of delivering happiness. We are constantly thinking of ways to improve the human experience through the products we produce. Whether it’s ever-better vehicles or new inclusive, accessible mobility solutions, Toyota is advancing technology for greater comfort, convenience and safety that helps make our lives better.

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Mobility

Toyota To Invest $500 Million in Joby Aviation

October 02, 2024

TOYOTA CITY, Japan, and SANTA CRUZ, Calif. (Oct. 2, 2024) – Toyota Motor Corporation (Toyota; NYSE: TM) and Joby Aviation, Inc. (Joby; NYSE:JOBY), a company developing electric air taxis for commercial passenger service, today announced that Toyota will invest an additional $500 million to support the certification and commercial production of Joby’s electric air taxi, with the aim of realizing the two companies’ shared vision of air mobility.

Product

Celebrate the Best of Toyota Highlander with Limited 25^th Edition Hybrid

September 17, 2024

PLANO, Texas (Sep. 17, 2024) – In April 2000, a new class of cutting-edge Toyota SUV was revealed in the U.S.: the 2001 Highlander. The model was Toyota’s first midsize SUV built on a platform that was shared with a car, the Toyota Camry. The Highlander ushered in a new era for the brand in the segment. Thanks to its car-like handling, an elevated ride height, and the spacious versatility consumers loved about SUV’s, customers quickly took a liking to the model, as it sold more than a million units in its first seven years of production.

Advanced Technology

2025 Toyota Sienna Introduces Advanced Rear Seat Reminder System to Help Identify Rear Seat Occupants via In-Cabin Millimeter-Wave Radar

September 17, 2024

PLANO, Texas (Sept. 17, 2024) – Building on decades of intuitive technologies designed to benefit customers, the 2025 Toyota Sienna adds standard Advanced Rear Seat Reminder in models sold in the U.S., utilizing a millimeter-wave radar that is designed to detect movement in the vehicle and send alerts to notify the driver or Toyota app user through a series of escalating warnings.

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