2025 SEMA SHOW

SEMA 2025

Toyota Powers Possibility at SEMA 2025

November 04, 2025

LAS VEGAS (Nov. 4, 2025)– Toyota arrives at the 2025 Specialty Equipment Market Association (SEMA) Show with an inspiring message: “Powered by Possibility.” As the industry explores a future shaped by an ever-evolving variety of powertrain technologies, Toyota demonstrates how its diverse lineup—gasoline, hybrid, plug-in hybrid, battery-electric, and hydrogen fuel cell—powers every lifestyle, passion, and adventure.

SEMA 2025

Introducing Toyota’s Bold New Side-by-Side Concept, the Scion 01

November 04, 2025

LAS VEGAS (Nov. 4, 2025) – Toyota is excited to unveil a new off-road concept under the iconic Scion name, celebrated for its legacy as a creative test bed and symbol of experimentation. The Scion 01 Concept is an engineering exercise that boldly reimagines a side-by-side, all-terrain vehicle designed for the ultimate outdoor adventure experience. This project was spearheaded by North American Toyota engineers with a passion for off-roading, resulting in a high-output turbocharged hybrid setup that blends Toyota’s legendary durability with Scion’s experimental DNA to imagine new possibilities for exploration, performance, and design.

SEMA 2025

Hydrogen Fuel Cell Toyota Tacoma H2-Overlander Concept Can Charge Your Buddy’s EV in the Great Outdoors and Filters Water, Too

November 03, 2025

LAS VEGAS (Nov. 3, 2025) – Like any responsible camper, the Toyota Tacoma H2-Overlander Concept can venture deep to the great outdoors, tread lightly and leave no traces, thanks to its hydrogen fuel cell electric (FCEV) and battery electric (BEV) technologies that deliver only water as the tailpipe emissions built into the proven TNGA-F truck platform.

SEMA 2025

Toyota Debuts All-Electric “bZ Time Attack” AWD Concept at 2025 SEMA Show

October 31, 2025

LAS VEGAS (Oct. 31, 2025) – Pushing the limits of electric vehicle performance, Toyota will debut its first-ever battery-electric SEMA concept build with the bZ Time Attack Concept at the 2025 SEMA Show—a purpose-built, BEV machine engineered to take on both time attack circuits and hill climbs.

SEMA 2025

Toyota Unleashes the Turbo Trail Cruiser at 2025 SEMA Show

October 27, 2025

LAS VEGAS (Oct. 27, 2025) – Toyota is debuting the Turbo Trail Cruiser at the 2025 SEMA Show, a performance-inspired build that blends the timeless appeal of the Land Cruiser FJ60 with the cutting-edge power of Toyota’s modern i-FORCE twin-turbo V6. The unique project is an exercise in seamlessly retrofitting contemporary Toyota engineering into a heritage platform – part resto, part hot rod, and all Toyota – showing how today’s performance technology can transform one of the brand’s most iconic classics.

SEMA 2025

Toyota Unveils Camry GT-S Concept at 2025 SEMA Show

October 24, 2025

LAS VEGAS (Oct. 24, 2025) – Toyota is pushing the boundaries of the modern sedan with the debut of the Camry GT-S Concept at the 2025 SEMA Show. Built on the foundation of the 2025 Camry XSE AWD Hybrid, the GT-S Concept is a bold design study in what’s possible when performance-inspired styling, functional upgrades, and showroom-ready sensibility come together.

SEMA 2025

2026 Toyota Corolla Cross Nasu Edition Brings Adventure-Ready Spirit to SEMA

October 21, 2025

LAS VEGAS (Oct. 21, 2025) – Toyota is exploring the adventurous side of its lineup at the 2025 SEMA Show with the debut of the 2026 Corolla Cross Hybrid Nasu Edition, a bespoke concept that reimagines the compact crossover as a bold, mountain-ready machine. Inspired by Japan’s scenic Mt. Nasu—a destination known for hiking, hot springs, and outdoor adventure—the Nasu Edition blends off-road capability, distinctive styling, and lifestyle-focused accessories in a way that elevates the Corolla Cross far beyond its urban roots.