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Step Up: New Tacoma TRD Lift Kit Now Available

Step Up: New Tacoma TRD Lift Kit Now Available

PLANO, Texas (February 17, 2021) – There’s no denying the popularity of Toyota Tacoma among truck enthusiasts – just look at its track record as the best-selling midsize truck for the past 16 years! Now, 2020-and-newer Tacoma owners have a suspension lift option available from Toyota Racing Development (TRD). The new Tacoma TRD Lift Kit is now available nationwide as a dealer-installed option, providing up to a 2-inch front and 1-inch rear lift on most V6-powered 4x4 Tacomas. Best of all, this kit was designed and tested by TRD engineers and is the only one validated to be compatible with the Toyota Safety Sense (TSS) system.

Toyota Racing Premieres ‘The Dream’

Toyota Racing Premieres ‘The Dream’

DAYTONA BEACH, Fla. (February 15, 2021) – As NASCAR prepares to kickoff one of the biggest days of the season with the running of the 63rd Daytona 500, Toyota wants to take a moment to encourage the youth of America to find their dream and pursue it.

30 Million and Counting!

30 Million and Counting!

PLANO, Texas (February 10, 2021) – Toyota Motor North America (TMNA) rolled its 30 millionth U.S.–assembled vehicle off the line this week at its Princeton, Indiana manufacturing plant tucked away in the southwest corner of the state. In a fitting tribute, that “milestone” vehicle was the most recent major model redesign by Toyota to hit the market – the all-new, all-hybrid 2021 Toyota Sienna minivan. With a flash of its lights and a honk of the horn, this versatile and stylish vehicle moved off the production line and into Toyota’s history book.

Toyota Remains R&D Patent Leader Among Automakers

Toyota Remains R&D Patent Leader Among Automakers

ANN ARBOR, Mich. (February 4, 2021) – The United States Patent and Trademark Office awarded Toyota more patents than any other automaker in 2020, according to an annual ranking by the Intellectual Property Owners Association (IPO). Toyota’s engineers and scientists were granted a total of 2,819 patents in 2020, up 4 percent from 2019 and far outpacing any other automaker in the United States.

Toyota Shares Messages of Hope, Strength, and Social Responsibility in Big Game

Toyota Shares Messages of Hope, Strength, and Social Responsibility in Big Game

PLANO, Texas (February 3, 2021) – Toyota Motor North America (TMNA) returns to advertise in the Big Game with a 60-second ad that shares an uplifting message of hope and strength, as well as a five-second “billboard” that encourages people to think about the impact they have on those around them and follow Centers for Disease Control and Prevention (CDC) COVID-19 guidelines.

Toyota and Philabundance Help Alleviate Childhood Hunger in Philadelphia

Toyota and Philabundance Help Alleviate Childhood Hunger in Philadelphia

PHILADELPHIA (Feb. 2, 2021) — Prior to the COVID-19 pandemic, one in five people in Philadelphia were food-insecure. This number, which was already higher than the national average, has been heightened throughout the past year – and local children are among the most critical in-need, missing vital access to free food programs through school due to the pandemic’s impact. Philadelphia’s child food insecurity rate in 2020 is projected at over 32 percent, and the need to support the local childhood community has never been more important.

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