Toyota Salutes Negro Leagues Baseball Centennial with Upcoming 2020 Toyota Highlander Commercial, “Home Team”
PLANO, Texas (February 19, 2020) – In celebration of an iconic moment in American history, Toyota pays tribute to 100 years of Negro Leagues Baseball in the latest creative as part of the marketing campaign for the all-new 2020 Toyota Highlander. Filmed partly at the Negro Leagues Baseball Museum in Kansas City, Missouri, the commercial, titled “Home Team,” was created and produced by Burrell Communications Group.
Toyota Gains More Traction on the Road and in the Sedan Segment with the Launch of Camry and Avalon All-Wheel Drive Models
PARK CITY, Utah (February 18, 2020) – While others are abandoning the sedan segment, Toyota continues to double-down with new variants of its best-selling sedans. With winter’s icy grip on much of the United States, Toyota is launching the new all-wheel drive Camry and Avalon models to help drivers get a better grip on the road while the automaker continues to gain traction in the sedan segment.
PLANO, Texas (January 21, 2020) – Steve Basra has been promoted to Group Vice President, Connected Technologies at Toyota Motor North America (TMNA), effective January 2020. He will continue to report to Zack Hicks, Executive Vice President, Digital Transformation & Mobility and Chief Digital Officer.
PRINCETON, Ind. (January 17, 2020) – Furthering Toyota’s commitment to better serve customers and build vehicles where they are sold, Toyota Indiana (TMMI) invested an additional $700 million and added 150 new jobs to complete the transformation of its plant modernization project, announced in January 2017.
SANTA CRUZ, Calif. (January 15, 2020) Toyota is exploring a new flight path for mobility through a new collaboration with Joby Aviation (Joby), an aerospace company that is developing and commercializing all-electric vertical take-off and landing (eVTOL) aircraft to enable the deployment of fast, quiet and affordable air transportation services. The collaboration reflects Toyota’s recognition of the long-term potential of the urban air mobility market to meet the evolving needs of society, as well as Joby’s position as an industry leader in working to deliver safe and affordable air travel to everyone.
PLANO, Texas (January 3, 2020) – Toyota Motor North America (TMNA) today reported December 2019 sales of 207,373 vehicles, a decrease of 6.1 percent on a volume basis and down 2.4 percent on a daily selling rate (DSR) basis versus December 2018.