News Releases

Summer Travel Tips: Sharing Space and Staying Safe

Summer Travel Tips: Sharing Space and Staying Safe

June 25, 2015
As the weather warms and summer travel starts, more roadway users emerge, including motorcycles, bicycles and pedestrians. The best way to get road ready? Try to expect the unexpected and pay particular attention at intersections.... more

Lexus Creates Hoverboard of the Future

Lexus Creates Hoverboard of the Future

June 24, 2015
TORRANCE, Calif. – June 24, 2015 - Luxury automotive brand Lexus has partnered with world leading experts in super conductive technology to create one of the most advanced Hoverboards ever developed.... more

Toyota Unveils Campus Design for New North American Headquarters

Toyota Unveils Campus Design for New North American Headquarters

June 24, 2015
PLANO, Texas, June 24, 2015 – Toyota Motor North America today unveiled architectural renderings of its future North American headquarters, providing new details of the site layout and exterior design of its environmentally sensitive corporate campus. In support of the Company’s “One Toyota” vision, the renderings reveal buildings and outdoor spaces designed to create a collaborative environment that encourages discovery, transparency and creativity.... more

Scion FR-S Team Set for Battle in the 93rd Running of the Pikes Peak International Hill Climb

Scion FR-S Team Set for Battle in the 93rd Running of the Pikes Peak International Hill Climb

June 23, 2015
TORRANCE, Calif. (June 23, 2015) – Respected Time Attack competitor, Robert Walker will again campaign a Scion FR-S in Colorado’s legendary Pikes Peak International Hill Climb (PPIHC) on June 28. A collaborative effort between Evasive Motorsports, GReddy Racing and Mackin Industries, this year marks Walker’s third attempt to tame the challenging 12.5-mile, 156-turn course that ascends to the summit 14,110 feet above sea level.  ... more

Lexus to Compete in 2015 Pikes Peak International Hill Climb with All-New RC F GT Concept

Lexus to Compete in 2015 Pikes Peak International Hill Climb with All-New RC F GT Concept

June 22, 2015
TORRANCE, Calif. (June 22, 2015) – On June 28th, Lexus will compete in the Time Attack class of the Pikes Peak International Hill Climb. The luxury automaker will be campaigning the all-new RC F GT Concept, a vehicle that builds upon the legacy of the IS F CCS-R vehicles that last competed at Pikes Peak in 2013. This historic event, now in its 93rd running, is a race against the clock that tests man and machine with the changing elements, altitude, and a treacherous 12.42 mile, 156 turn course that winds up the peak from 9,390 feet up to the 14,115 foot summit.... more

Special Olympics Flame of Hope Arrives at Morgan’s Wonderland

Special Olympics Flame of Hope Arrives at Morgan’s Wonderland

June 22, 2015
SAN ANTONIO (June 22, 2015) – Morgan’s Wonderland and Toyota celebrated Special Olympics athletes at the San Antonio-based family theme park designed with special-needs individuals in mind.... more

Toyota Sponsors National Veterans Wheelchair Games for 16th Consecutive Year

Toyota Sponsors National Veterans Wheelchair Games for 16th Consecutive Year

June 22, 2015
WASHINGTON, DC—Paralyzed Veterans of America (Paralyzed Veterans) and the Department of Veterans Affairs (VA) are proud to recognize Toyota as a Sustaining Host sponsor for the 35TH National Veterans Wheelchair Games (NVWG). Toyota will also be providing a fleet of complimentary vehicles wrapped and branded with Toyota and NVWG logos for official staff use throughout the week. More than 600 veterans are expected to compete in this year’s Games, with events like track and field, softball, and basketball beginning tomorrow June 22 in Dallas, Texas and continuing through June 26.... more

Toyota Captures Top Non-Luxury Brand Award in Edmunds.com 'Best Retained Value Awards'

Toyota Captures Top Non-Luxury Brand Award in Edmunds.com 'Best Retained Value Awards'

June 18, 2015
TORRANCE, Calif., (June 18, 2015) - Toyota was named the top non-luxury brand in the fifth annual Edmunds.com’s Best Retained Value® Awards.  The awards “recognize the brands and 2015 models that have the highest projected residual values after five years based on their average Edmunds.com True Market Value® (TMV®) price when sold new.”... more

Toyota Financial Services (TFS) Expands Auto Industry’s Only Asset-Backed Green Bond Program

Toyota Financial Services (TFS) Expands Auto Industry’s Only Asset-Backed Green Bond Program

June 18, 2015
TORRANCE, Calif., June 18, 2015 – Demonstrating an ongoing commitment to supporting the sale of green vehicles, Toyota Financial Services (TFS) issued the auto industry’s second-ever Asset-Backed Green Bond in the amount of $1.25 billion.  TFS revolutionized the Green Bond market by introducing the auto industry’s first-ever Asset-Backed Green Bond in 2014.  Green Bonds are an important component of TFS’ broad-ranging funding program and serve to enhance Toyota’s already extensive green commitment.
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Summer Travel Safety 102: Stay on Your Toes and Keep Your Eyes on the Road

Summer Travel Safety 102: Stay on Your Toes and Keep Your Eyes on the Road

June 17, 2015
Ah, the summer road trip…a perfect time to relax as you rock and roll toward the family vacation. But if you’re sampling the latest mocha offering from an omnipresent coffee chain or arguing with your teen about whether Tame Impala is the new Beatles, driving should be you not.

According to a 2006 study, driver inattention – from fatigue or a driving distraction -- was a contributing factor in nearly 80 percent of crashes. Nearly 80 percent. Or four out of five.... more

Toyota Expands Takata Airbag Safety Recall

Toyota Expands Takata Airbag Safety Recall

June 16, 2015
TORRANCE, Calif., June 16, 2015 – Toyota Motor Sales, USA, Inc. today announced that it is expanding its recalls involving Takata front passenger airbag inflators. ... more

Texas Welcomes Its First i-Rodeo

Texas Welcomes Its First i-Rodeo

June 16, 2015
DALLAS (June 16, 2015) – Texans are taking a zippy zero emission spin, courtesy of Toyota.    

North Texas residents met the i-Road, three wheeled electric vehicle, and COMS, super-compact electric vehicle, last weekend at the American Airlines center in Dallas.  The 65 participants spent time taking the cars through their paces, answering questions about their driving preferences, how ultra-compact electric vehicles could be used in their daily lives, and providing product feedback to Toyota researchers.
 ... more

Slim Jims and Side Curtains: Toyota Celebrates 20 Years of Patented North American Innovation

Slim Jims and Side Curtains: Toyota Celebrates 20 Years of Patented North American Innovation

June 15, 2015
Ann Arbor, Mich. (June 15, 2015) -- In 1995, breaking into a car wasn’t all that complicated. Slide a “slim jim” between the doorframe and the glass, give it a tug and that’s all she wrote. Over time, carmakers developed countermeasures to keep would-be bandits at bay. Some worked and some didn’t...but they all added cost to the vehicles and complexity to the manufacturing process.

Toyota engineer Norm Kerr, III, had a better idea.... more

Childhood Vehicle Playsets Meet the Information Age at the Tokyo Toy Show

Childhood Vehicle Playsets Meet the Information Age at the Tokyo Toy Show

June 15, 2015
Tokyo, Japan, June 17, 2015 -- Ever wonder how you would look racing to rescue a cat from a tree in a purple fire truck? Or cruising around town in a hot pink hot-dog truck? Now you can see for yourself through Camatte Vision, an all-new interactive experience from Toyota for families, debuting at this year's International Tokyo Toy Show.

 ... more

Lexus Swings into Action at the U.S. Open Championship

Lexus Swings into Action at the U.S. Open Championship

June 15, 2015
TORRANCE, Calif. (June 15, 2015) — Fore! Get ready to cheer on your favorite world-class golfers during this year’s U.S. Open Championship June 18–21 at Chambers Bay Golf Course in University Place, Washington. Lexus returns as the official vehicle of the U.S. Open Championships in partnership with the United States Golf Association (USGA) to once again produce exciting moments that speak to performance, precision and perfection. ... more

Take Me Out to the Ballgame: Toyota USA Foundation and Toyota Give Back at Annual Congressional Baseball Game

Take Me Out to the Ballgame: Toyota USA Foundation and Toyota Give Back at Annual Congressional Baseball Game

June 12, 2015
WASHINGTON, DC (June 12, 2015) — While Democrats bested Republicans 5-2 at last night’s 2015 Congressional Baseball Game before 5,000 fans, the real winners were young people across the country.
 
Toyota and the Toyota USA Foundation both made major contributions to help expand STEM education opportunities and cultivate leadership skills with major contributions to the Boys & Girls Clubs National Youth of the Year and the Washington Nationals Youth Baseball Academy.... more

Hey Dad: Happy Father’s Day from Toyota

Hey Dad: Happy Father’s Day from Toyota

June 12, 2015
TORRANCE, Calif. (June 12, 2015) – The day to celebrate dads is almost here, and Toyota Camry is driving them into the limelight.
 
The Father’s Day campaign, like the “One Bold Choice Leads to Another” marketing campaign for Super Bowl XLIX, uses targeted social media content to share a single, meaningful message. The new effort also features an experiential element nestled within one of Southern California’s top tourist locations.... more

Toyota Breaks Ground on Expansion in Michigan at Toyota Technical Center

Toyota Breaks Ground on Expansion in Michigan at Toyota Technical Center

June 11, 2015
ANN ARBOR, Mich. (June 11, 2015) – With the push of a plow by a 2015 Tundra TRD Pro, Toyota officially broke ground today on the expansion of the Toyota Technical Center (TTC) in Michigan. The ceremony at Toyota’s campus in York Township marks the first visible step toward its growing investment and employment in the state while strengthening its North American research and development operations.... more

Special Olympics Flame of Hope Arrives at Toyota Mississippi

Special Olympics Flame of Hope Arrives at Toyota Mississippi

June 10, 2015
Blue Springs, Miss., June 10, 2015 – Toyota Mississippi today celebrated Special Olympics athletes at its Blue Springs, Miss., production facility. Local athlete Justin Rosenthal, who will be competing in golf at this year’s world games, participated by cheering on Toyota team members and Vice President Sean Suggs as they carried the Flame of Hope in a one-mile torch run on its way to the 2015 Special Olympics World Games.... more

Summer Travel Safety Alert: Five Must-Know Car Seat Tips for Child Passengers

Summer Travel Safety Alert: Five Must-Know Car Seat Tips for Child Passengers

June 09, 2015
New York, N.Y., June 9, 2015 -- Heading out for a road trip with your family this summer? Got your sunscreen? Check. Road tunes? Check. Sunglasses? Check. A properly installed car seat?  The answer may not be as simple as you think.
 ... more

Toyota Mobility Foundation Launches Program in Da Nang, Vietnam

Toyota Mobility Foundation Launches Program in Da Nang, Vietnam

June 09, 2015
Tokyo, June 9, 2015 -- Toyota Mobility Foundation (TMF) today announced its second program, which will launch in Da Nang, Vietnam to address emerging transportation issues in the rapidly growing mid-size city.... more

Lexus Takes a Swing to Establish Endowment Supporting Careers in the Golf Industry with Scholarships at the University of Maryland Eastern Shore

Lexus Takes a Swing to Establish Endowment Supporting Careers in the Golf Industry with Scholarships at the University of Maryland Eastern Shore

June 04, 2015
TORRANCE, Calif. – June 4, 2015 – Lexus celebrates the accomplishments of the late African-American golf legend and pioneer, Charlie Sifford, by establishing “The Lexus Endowment” at the University of Maryland Eastern Shore (UMES). This university is one of 19 schools that offer a PGA Golf Management program that covers a broad range of aspects of the golf enterprise, and the only historically black institution to offer such a program. ... more

Newsweek Names Toyota One of the World’s Greenest Companies

Newsweek Names Toyota One of the World’s Greenest Companies

June 04, 2015
PLANO, Texas (June 4, 2015) – Newsweek has named a car company as one of the world’s greenest companies, ahead of highly-regarded brands like Microsoft, Google, Nike and Coke. Toyota moved up 57 spots in Newsweek’s annual green ranking to #35 in the Global 500 and #2 in autos.   

 

 

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Petroleum Past Helps Fuel Hydrogen Future

Petroleum Past Helps Fuel Hydrogen Future

June 03, 2015
TORRANCE, Calif. (June 3, 2015) – A creek, a little high school chemistry, and a former oil boom town open to a hydrogen-fueled future. This is the story of “Fueled by Oil Creek,” the second online video in Toyota’s multi-part “Fueled by Everything” series aimed at highlighting renewable sources of hydrogen fuel, leading up to launch of the 2016 Toyota Mirai.... more

Summer Travel Safety 101: Getting Your Ride Road Trip Ready

Summer Travel Safety 101: Getting Your Ride Road Trip Ready

June 03, 2015
Whether historic U.S. Route 1 is your main vacation drag or you’re cruising for a day on Pacific Coast Highway or motoring west on the route that’s the best, summer means one thing to many Americans…road trip.  

Before you sally forth, you might want to tackle a few technical “to dos” to ensure your trip is as smooth as your driving style.... more

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