News Releases

Toyota Reveals 2015 Camry Race Car

Toyota Reveals 2015 Camry Race Car

October 11, 2014
CONCORD, N.C(Oct. 11, 2014) -- Toyota Motor Sales, U.S.A., Inc. (TMS) and TRD, U.S.A. (Toyota Racing Development) today introduced the new 2015 Toyota Camry race car that will compete in NASCAR Sprint Cup Series (NSCS) competition beginning next season. ... more

Toyota Celebra a su Familia Hispana

Toyota Celebra a su Familia Hispana

October 10, 2014
TORRANCE, Calif. (10 de octubre de 2014) - Las familias se mantienen unidas y las familias latinas han seguido eligiendo a Toyota como parte de la suya. Para celebrar este lazo y recompensar a los clientes leales, Toyota lanzó la campaña de gratitud "More Than a Car" o "Más Que Un Auto", un programa que rinde tributo al rol de los vehículos en las vidas cotidianas de los clientes hispanos de Toyota.... more

Toyota Celebrates Its Hispanic Familia

Toyota Celebrates Its Hispanic Familia

October 10, 2014
TORRANCE, CALIF. (Oct. 10, 2014) – Family sticks together, and Latinos have consistently chosen Toyota to be part of their family. To celebrate this bond and give back to loyal customers, Toyota launched the “More Than a Car” or “Más Que Un Auto” gratitude campaign, a program that pays tribute to vehicles’ role in the everyday lives of Toyota’s Hispanic consumers.
 ... more

Toyota Still Most Valuable Auto Brand on Interbrand’s 2014 Best Global Brands Report

Toyota Still Most Valuable Auto Brand on Interbrand’s 2014 Best Global Brands Report

October 09, 2014
TORRANCE, Calif. Oct. 9, 2014 – Playful campaigns, commitment to women leaders and its zero-emission “Car of the Future” Fuel Cell Vehicle are just a few of the reasons Interbrand ranked Toyota the 8th most valuable global brand in its annual report.  Up from No. 10 in 2013, Toyota’s brand value increased by 20 percent to $42.4 billion, the highest Toyota has achieved. Toyota again ranked as the most valuable automotive brand.... more

How the West Was Won: Toyota Offers Chance to Be a Fuel Cell Pioneer

How the West Was Won: Toyota Offers Chance to Be a Fuel Cell Pioneer

October 08, 2014
TORRANCE, Calif., Oct. 8, 2014 – It’s hard to be a trendsetter in places like Los Angeles or San Francisco, but one lucky Californian will blaze that trail when they park a new Toyota Fuel Cell Vehicle (FCV) in their garage.... more

Toyota Volunteers Lend 200 Hands for Public Lands Day

Toyota Volunteers Lend 200 Hands for Public Lands Day

October 07, 2014
GEORGETOWN, Ky. (Oct. 7, 2014) – On Sunday, tree planting and painting were among a long list of completed projects following Toyota’s annual volunteer day at the Kentucky Department of Fish and Wildlife’s Salato Wildlife Education Center. In celebration of National Public Lands Day (NPLD), over 100 people pitched in to complete an estimated one year’s worth of work in about four hours.   ... more

Formula Drift Wins Within Reach for Scion Racing

Formula Drift Wins Within Reach for Scion Racing

October 07, 2014
TORRANCE, Calif. (Oct. 7, 2014) – Formula DRIFT victory is close enough to taste. Scion Racing sits in first place going into the series’ final round, competing for its first-ever Formula DRIFT manufacturer’s cup. Leading the team’s success is 2014 Hankook tC driver Fredric Aasbo, currently in second place. If Aasbo wins the driver’s championship, it would lead to Scion Racing’s first Formula DRIFT Cup, as well.... more

Boldness, Branding and B.B. King: Toyota Launches 2015 Camry Campaign

Boldness, Branding and B.B. King: Toyota Launches 2015 Camry Campaign

October 06, 2014
TORRANCE, Calif. (Oct. 6, 2014) – Leaving only its roofline unchanged, the redesigned 2015 Toyota Camry is showing drivers just how bold America’s best-selling car can be. To ensure this bold move leads to another, Toyota is launching a marketing campaign for the new Camry that challenges people from coast to coast to live inspired lives while taking them to places they’ve never been before.... more

Dreaming and Driving: Scion Blends Both in New Brand Campaign

Dreaming and Driving: Scion Blends Both in New Brand Campaign

October 03, 2014
TORRANCE, Calif., (Oct. 3, 2014) – Scion customers are driven to make their dreams come true and that dedication is reflected in Scion’s new, national “For the Driven” brand campaign. The campaign, which launches today at www.scion.com/driven, focuses on the five models in Scion’s line-up and includes a collection of ads and advice-focused vignettes featuring modern business owners.... more

Toyota Partners with Huntsville City to Revitalize John Hunt Park

Toyota Partners with Huntsville City to Revitalize John Hunt Park

October 02, 2014
Huntsville, Ala. (Oct. 2, 2014) – On Saturday Sept. 27, 2014, more than 100 Toyota Alabama volunteers headed to John Hunt Park in support of National Public Lands Day (NPLD).  The participants were part of a coast-to-coast effort of more than 175,000 who came together in all 50 states to donate their time and effort to improving public lands.... more

CHCI Apoya Iniciativa Pro Ambiente con Toyota Durante el Mes de la Herencia Hispana

CHCI Apoya Iniciativa Pro Ambiente con Toyota Durante el Mes de la Herencia Hispana

October 02, 2014
Washington D.C. (2 de octubre de 2014) - El Toyota Highlander híbrido 2014 será el vehículo oficial del Instituto del Caucus Hispano del Congreso (CHCI, por sus siglas en inglés), el cual le da la bienvenida a Toyota una vez más como auspiciador. En conmemoración del mes de la Herencia Hispana, la conferencia de CHCI sobre política pública tiene como tema principal “Construyendo Nuestro Futuro, Juntos”. Este título refleja el creciente poder de la comunidad latina y su impacto en el éxito y el progreso de América, incluyendo la protección del ambiente. Con la meta de concienciar sobre la importancia de reducir las emisiones de carbono, Toyota está presentando un Highlander híbrido a Esther Aguilera, presidenta y CEO de CHCI, para que la organización lo utilice para llevar a cabo su misión y compromiso con la comunidad latina.... more

CHCI Goes Green with Toyota During Hispanic Heritage Month

CHCI Goes Green with Toyota During Hispanic Heritage Month

October 02, 2014
Washington D.C. (Oct. 2, 2014) – The 2014 Toyota Highlander Hybrid will serve as the official vehicle of the Congressional Hispanic Caucus Institute (CHCI) as it welcomes Toyota once again as a sponsor. Commemorating Hispanic Heritage Month, CHCI’s Public Policy Conference is themed “Building Our Future, Together” to reflect the growing strength of the Latino community and its impact on the success of America, including the environment. With the goal of raising awareness of the importance of reducing carbon emissions, Toyota is presenting a Highlander Hybrid to CHCI President and CEO Esther Aguilera for the organization to use to carry out its mission.... more

2015 Scion FR-S Advances the Look and Feel of Driving

2015 Scion FR-S Advances the Look and Feel of Driving

October 01, 2014
Already a favorite of car enthusiasts, the Scion FR-S enters a new model year more balanced and better than ever. With enhanced tuning and an upgraded appearance to match, the 2015 FR-S builds on its reputation for excellent driving dynamics and track-inspired style.... more

September 2014 Sales Conference Notes

September 2014 Sales Conference Notes

October 01, 2014
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Vice President of Sales and Dealer Development Steve Hearne review September 2014 sales.  ... more

Toyota Division is Top Retail Brand for Ninth Straight Month

Toyota Division is Top Retail Brand for Ninth Straight Month

October 01, 2014
TORRANCE, Calif. (October 1, 2014) – Toyota, Scion and Lexus today reported total September 2014 sales results of 167,279 units, an increase of 1.7 percent over September 2013 on a raw-volume basis unadjusted for 24 selling days this period versus 23 last year.... more

September 2014 Sales Chart

September 2014 Sales Chart

October 01, 2014

2015 Scion tC Builds on Sporty Driving Experience

2015 Scion tC Builds on Sporty Driving Experience

October 01, 2014
All the fun and versatility of the 2015 Scion tC comes together in new ways. For model year 2015, the Scion tC adds steering wheel-mounted paddle shifters to its automatic transmission model while keeping the same dynamic exterior, upgraded interior and highly desired technology. Two new colors – Blizzard Pearl and Cosmic Gray – update Scion’s top-selling vehicle for the new model year.... more

Toyota Motor Sales Issues September 2014 Sales Preview

Toyota Motor Sales Issues September 2014 Sales Preview

October 01, 2014
TORRANCE, Calif. (October 1, 2014) – Toyota, Scion and Lexus today reported total September 2014 sales results of 167,279 units, a decrease of 2.5 percent from September 2013 on a daily selling rate (DSR). On a raw-volume basis, unadjusted for 24 selling days in September 2014 versus 23 selling days in September 2013, sales increased 1.7 percent from year-ago month.
 
“Auto sales remained strong in September and rounded out an excellent third quarter, the best for the industry since 2006,” said Bill Fay, Toyota division group vice president and general manager. “SUVs and crossovers continue to be the industry’s hot spots, and RAV4 and 4Runner both saw double-digits gains.”
 
For additional sales information, visit twitter.com/Toyota.  
                                    
Full press release to follow by 10:30 a.m. PDT.... more

2015 Scion xB Blends Function and Form

2015 Scion xB Blends Function and Form

October 01, 2014
The view from the iconic Scion xB just got better.  For 2015, a standard rear back-up camera has been added to help provide greater visibility when the car is in reverse.

The unmistakable boxy style and spacious interior also comes with a highly desirable, standard 6.1-inch LCD touchscreen Scion Display Audio System which includes HD Radio™ technology, hands-free phone capability, music streaming via Bluetooth® wireless technology and iPod® connectivity.... more

2015 Scion xB Product Information

2015 Scion xB Product Information

October 01, 2014

2015 Scion iQ Product Information

2015 Scion iQ Product Information

October 01, 2014

2015 Scion iQ Tackles Any Urban Challenge

2015 Scion iQ Tackles Any Urban Challenge

October 01, 2014
The premium micro subcompact 2015 iQ hits city streets in a big way. Metropolitan trendsetters will enjoy the standard touchscreen audio system and useful navigation, along with a super-tight 26.6-foot turning diameter that makes urban driving a breeze.... more

2015 Scion FR-S Product Information

October 01, 2014

2015 Scion tC Product Information

October 01, 2014

Paving the Way: Toyota’s First Hispanic Woman Direct Tier I Supplier Calls Opportunity Exchange 'Key to Growth'

Paving the Way: Toyota’s First Hispanic Woman Direct Tier I Supplier Calls Opportunity Exchange 'Key to Growth'

September 30, 2014
This story is about the road taken.  Rosa Santana is the first Hispanic woman to own a business serving as a direct Tier I supplier to Toyota. And her path was paved by the automaker’s Opportunity Exchange – an annual two-day event that provides minority-owned businesses the chance to network with direct suppliers.... more

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