News Releases

Lexus Draws a New (Black) Line for its RC F SPORT Models

Lexus Draws a New (Black) Line for its RC F SPORT Models

March 13, 2018
NEW YORK – March 13, 2018 -  One of the most dynamic cars in the Lexus lineup, the RC coupe, has pushed the limits of design and performance since its introduction in 2014. This month, that tradition continues as Lexus rolls out the RC F SPORT Black Line Special Edition at the 2018 New York Auto Show.... more

All-New 2019 Toyota RAV4 to Make World Debut at New York International Auto Show

All-New 2019 Toyota RAV4 to Make World Debut at New York International Auto Show

March 13, 2018
The all-new, fifth-generation 2019 Toyota RAV4 will make its world debut on Wednesday, March 28, at 9:10 a.m. EDT during the 2018 New York International Auto Show.

Get your front-row access here: https://livestream.com/Toyota/NYC2018.  
 
#RAV4... more

Toyota crea nuevo pilar de Transformación Digital y Movilidad

Toyota crea nuevo pilar de Transformación Digital y Movilidad

March 12, 2018
PLANO, Texas, 12 de marzo de 2018 -- La conectividad de los vehículos, la electrificación, las nuevas formas de movilidad y servicios móviles, y las tecnologías de conducción autónoma están impulsando nuevas oportunidades para Toyota Motor North America (TMNA).... more

Toyota Creates New Digital Transformation & Mobility Pillar

Toyota Creates New Digital Transformation & Mobility Pillar

March 12, 2018
PLANO, Texas (March 12, 2018) – Vehicle connectivity, electrification, new forms of mobility and mobility services, and autonomous driving technologies are driving new opportunities for Toyota Motor North America (TMNA). ... more

Midget Win and NASCAR Top-10s Highlight Weekend

Midget Win and NASCAR Top-10s Highlight Weekend

March 12, 2018
Defending Monster Energy NASCAR Cup Series (MENCS) champion Martin Truex Jr. opened the weekend at the newly renamed ISM Raceway (formerly Phoenix International Raceway) by earning his first pole position of the year.... more

Toyota Connected Norteamérica forma alianza con Avis Budget Group para mejorar la experiencia de alquiler de autos del cliente

Toyota Connected Norteamérica forma alianza con Avis Budget Group para mejorar la experiencia de alquiler de autos del cliente

March 12, 2018
PLANO, Texas, 12 de marzo de 2018 -- Toyota Connected Norteamérica (Toyota Connected North America), la unidad empresarial de estrategia tecnológica global de Toyota, anunció hoy una alianza multianual con Avis Budget Group, un proveedor global líder de soluciones de movilidad, mediante la cual se añadirán 10,000 vehículos Toyota a la flota en expansión de autos conectados de Avis Car Rental. ... more

Toyota Connected North America Partners With Avis Budget Group to Enhance Customer Rental Experience

Toyota Connected North America Partners With Avis Budget Group to Enhance Customer Rental Experience

March 12, 2018
PLANO, Texas, March 12, 2018 – Toyota Connected North America, the global technology strategy business unit for Toyota, today announced a multi-year partnership with Avis Budget Group, a leading global provider of mobility solutions, that will add 10,000 Toyota vehicles to Avis Car Rental’s expanding fleet of connected cars. Avis Budget Group will utilize Toyota’s proprietary Mobility Services Platform (MSPF) to enable greater operational and rental fleet efficiency while creating a more seamless rental experience for customers.... more

Amy Purdy Races to Silver Medal in Snowboard Cross in PyeongChang

Amy Purdy Races to Silver Medal in Snowboard Cross in PyeongChang

March 12, 2018
?PYEONGCHANG, South Korea – Team USA and Team Toyota’s Amy Purdy tallied a silver medal in the Paralympic Winter Games PyeongChang 2018, competing in the women’s snowboard cross event on Monday, March 12.... more

Oksana Masters Claims Podium Spot in PyeongChang

Oksana Masters Claims Podium Spot in PyeongChang

March 11, 2018
PYEONGCHANG, South Korea - Team USA and Team Toyota athlete Oksana Masters won her second medal in the Paralympic Winter Games PyeongChang 2018 on Sunday, March 11.... more

Team USA and Team Toyota's Oksana Masters Captures Paralympic Medal

Team USA and Team Toyota's Oksana Masters Captures Paralympic Medal

March 10, 2018
PYEONGCHANG, South Korea – Oksana Masters captured the silver medal in the women’s 6km biathlon event at the Paralympic Winter Games PyeongChang 2018 on Saturday, March 10.... more

Lexus Sport Yacht Concept Honored at Japan International Boat Show

Lexus Sport Yacht Concept Honored at Japan International Boat Show

March 09, 2018
YOKOHAMA, JAPAN – The unique Lexus Sport Yacht concept was recognized with a special award by Japan’s “Boat of the Year” committee at the Japan International Boat Show in Yokohama today. ... more

Mazda y Toyota crean la empresa conjunta "Mazda Toyota Manufacturing, U.S.A., Inc."

Mazda y Toyota crean la empresa conjunta "Mazda Toyota Manufacturing, U.S.A., Inc."

March 09, 2018
HUNTSVILLE, Alabama, e HIROSHIMA, Japón, y CIUDAD TOYOTA, Japón, 8 de marzo de 2018 -- Mazda Motor Corporation y Toyota Motor Corporation han creado su nueva empresa conjunta "Mazda Toyota Manufacturing, U.S.A., Inc." (MTMUS) que producirá vehículos en Huntsville, Alabama, a partir de 2021.... more

Mazda and Toyota Establish Joint-Venture Company "Mazda Toyota Manufacturing, U.S.A., Inc."

Mazda and Toyota Establish Joint-Venture Company "Mazda Toyota Manufacturing, U.S.A., Inc."

March 08, 2018
HUNTSVILLE, Ala., (March 8, 2018) / HIROSHIMA and TOYOTA-CITY, Japan (March 9, 2018) – Mazda Motor Corporation and Toyota Motor Corporation have established their new joint-venture company “Mazda Toyota Manufacturing, U.S.A., Inc.” (MTMUS) that will produce vehicles in Huntsville, Alabama starting in 2021.... more

The Lexus of Love Letters

The Lexus of Love Letters

March 08, 2018
PLANO, Texas (March 8, 2018) — Today, “Letters” — a 3-D installation by perceptual art pioneer Michael Murphy — is revealed as part of a new marketing campaign celebrating the Lexus guest experience. The 16-foot art piece, which hangs from six ceiling panels and a steel frame, features more than 2,000 suspended pieces of origami, each constructed from individual thank you letters from guests to their Lexus dealerships. From one vantage point, the origami art pieces create the shape of the all-new 2018 LS sedan, while from another vantage point it takes the shape of the Lexus logo.... more

Toyota’s Female Leaders at Texas Plant Tell Their Story on International Women’s Day

Toyota’s Female Leaders at Texas Plant Tell Their Story on International Women’s Day

March 08, 2018

Women at Toyota Step Ahead in Manufacturing Excellence

Women at Toyota Step Ahead in Manufacturing Excellence

March 08, 2018
PLANO, Texas (March 8, 2018) – Four Toyota team members were selected to receive the Women in Manufacturing STEP (Science, Technology, Engineering and Production) Ahead Award through The Manufacturing Institute.  ... more

All-New Lexus UX Crossover Makes Its World Debut in Geneva

All-New Lexus UX Crossover Makes Its World Debut in Geneva

March 06, 2018
GENEVA, March 6, 2018 – Following recent launches of its stunning new LC flagship coupe, LS flagship sedan and three-row RX luxury utility vehicle, Lexus is opening a new gateway into the brand with the UX, its first-ever compact luxury crossover. Making its world debut at the 2018 Geneva Motor Show, the UX introduces a bold new design, ultra-efficient new powertrains and innovative luxury features.... more

The Legend Returns: Toyota Unveils GR Supra Racing Concept

The Legend Returns: Toyota Unveils GR Supra Racing Concept

March 06, 2018
GENEVA (March 6, 2018) - The GR Supra Racing Concept makes its world debut at the Geneva Motor Show, reviving the name and spirit of the most celebrated model in Toyota’s illustrious sportscar heritage and demonstrating Toyota’s commitment to bringing the Supra back to the market. It also shows the future potential for a car that can deliver high performance both on road and track.... more

NASCAR Goes West Delivers Another Tundra Victory

NASCAR Goes West Delivers Another Tundra Victory

March 05, 2018
LAS VEGAS, March 5, 2018 - NASCAR kicked off the first-of-three race weekends in the annual NASCAR Goes West campaign, comprised of Las Vegas, Phoenix and Fontana, California where Toyota drivers picked up one victory and a pair of runner-up results at Las Vegas Motor Speedway over the weekend.... more

Japan H2 Mobility, LLC established by eleven companies to accelerate deployment of hydrogen stations in Japan

Japan H2 Mobility, LLC established by eleven companies to accelerate deployment of hydrogen stations in Japan

March 05, 2018
Eleven companies have today announced joint establishment of "Japan H2 Mobility, LLC", aimed at the full-fledged development of hydrogen stations for fuel cell vehicles (FCV) in Japan.
For full release, click here.
 ... more

Toyota Research Institute-Advanced Development (TRI-AD) Established in Tokyo to Provide Fully-Integrated, Production-Quality Software for Automated Driving

Toyota Research Institute-Advanced Development (TRI-AD) Established in Tokyo to Provide Fully-Integrated, Production-Quality Software for Automated Driving

March 02, 2018
TOKYO (March 2, 2018) Toyota will establish a new company in Tokyo in the latter part of this month named “Toyota Research Institute-Advanced Development” (TRI-AD) that will accelerate its efforts in advanced development for automated driving.... more

February 2018 Sales Chart

February 2018 Sales Chart

March 01, 2018

Toyota Motor North America Reports February 2018 Sales

Toyota Motor North America Reports February 2018 Sales

March 01, 2018
PLANO, Texas (March 1, 2018) – Toyota Motor North America (TMNA) today reported February 2018 sales of 182,195 vehicles, an increase of 4.5 percent from February 2017 on a volume basis. With the same amount of selling days in February 2018 compared to February 2017, sales were up 4.5 percent on a daily selling rate (DSR) basis. 
 ... more

Revealed: First Official Image and Video of the UX, the First Urban Crossover from Lexus

Revealed: First Official Image and Video of the UX, the First Urban Crossover from Lexus

February 27, 2018
The eagerly anticipated Lexus UX urban compact crossover has broken cover with the release of the first official image and video clip ahead of its world debut at the 2018 Geneva Motor Show on March 6th.... more

Toyotas Flex Speed, Strategy at Atlanta

Toyotas Flex Speed, Strategy at Atlanta

February 26, 2018
ATLANTA, Feb. 26, 2018 - It was a weekend of speed for Toyota at Atlanta as all three NASCAR national series poles were captured by Toyota drivers at the 1.54-mile track. Tundra driver Brett Moffitt claimed Toyota’s first points win of the year in the NASCAR Trucks Series, while Shawn Langdon advanced to the semi-finals in his second-ever Funny Car race at the NHRA’s Arizona Nationals.... more

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