News Releases

Toyota NASCAR Drivers Sweep Martinsville, NHRA Competes in Las Vegas

Toyota NASCAR Drivers Sweep Martinsville, NHRA Competes in Las Vegas

October 30, 2017
Kyle Busch took home the grandfather clock trophy in the Cup Series race at Martinsville on Sunday night, successfully clinching a spot in the ‘Championship 4’ to compete for his second title in the season-finale at Homestead-Miami Speedway on November 19.... more

Driverless Technology Advances With Partnership Between Toyota Research Institute and GoMentum Station

Driverless Technology Advances With Partnership Between Toyota Research Institute and GoMentum Station

October 30, 2017
WALNUT CREEK, Calif. – Oct. 30, 2017 –Toyota Research Institute (TRI) has signed an agreement with GoMentum Station to test autonomous vehicle technology at the 5,000 acre autonomous vehicle proving grounds located in Concord, California. Managed by the Contra Costa Transportation Authority (CCTA), this partnership enables TRI to expand closed course testing of its two-prong approach to vehicle automation – Guardian and Chauffeur. ... more

Challenge accepted: Toyota production engineers turn status quo on head

Challenge accepted: Toyota production engineers turn status quo on head

October 30, 2017
GEORGETOWN, Ky. (October 30, 2017) It’s a big task, but Toyota Motor North America has the best and brightest accepting the challenge: innovate and problem solve to create the next generation of manufacturing technology. Today’s newly opened $80 million, 235,000 square foot state-of-the-art and environmentally-conscious Production Engineering and Manufacturing Center (PEMC) in Georgetown, Kentucky, is the final building constructed under the “One Toyota” project, and is both a statement on Toyota’s commitment to investing in the future of American manufacturing and a home base for a key group of more than 600 Toyota engineers.... more

Toyota recognized as Corporation of the Year by the National Minority Supplier Development Council

Toyota recognized as Corporation of the Year by the National Minority Supplier Development Council

October 30, 2017
DETROIT, Mich., Oct. 30, 2017 -- At a black-tie gala wrapping up its annual Conference and Business Opportunity Exchange, held this year in Detroit, Oct. 23-25, Harriet Michel, former NMSDC President presented Toyota with the National Minority Supplier Development Council (NMSDC) Corporation of the Year award to Robert Young, Toyota Motor North America R&D (TMNA R&D) group vice president, Purchasing & Supplier Engineering Division. Toyota is one of four corporations to have won corporation of the year more than three times from the NMSDC in its 45-year history. Toyota spends over $3 Billion directly with over 300 diverse suppliers and Toyota's suppliers spend nearly $1 Billion with over 1500 diverse suppliers at the Tier 2 level.... more

Toyota Manufacturing Plants Show Their Dedication to the Environment through National Public Lands Day

Toyota Manufacturing Plants Show Their Dedication to the Environment through National Public Lands Day

October 30, 2017
Plano, TX (October 23, 2017) – Problem solving is a skill that Toyota team members hone to a fine edge over the course of their careers.  So, when faced with the problem of difficult access to the Flint River at Hayes Nature Preserve, Toyota Alabama team members implemented a creative solution as part of their National Public Lands Day (NPLD) event on Saturday, September 23.
 ... more

Busch Advances to Championship Event with Win at Martinsville

Busch Advances to Championship Event with Win at Martinsville

October 29, 2017
Kyle Busch captured the win at Martinsville Speedway on Sunday, becoming the first driver to secure a spot in the ‘Championship 4’ season-finale at Homestead-Miami Speedway. Busch, who has won five races this season, will be one of four drivers competing for the 2017 MENCS championship on Sunday, November 19.... more

2017 SEMA - Lexus Media Guide

2017 SEMA - Lexus Media Guide

October 27, 2017
In its tenth year at the SEMA Show, Lexus brings the highly-anticipated and all-new LC 500 Inspiration Series in Structural Blue to the ultimate aftermarket audience and many more. The custom builds will be on display at the Lexus display area in Central Hall booth #21601 as well as North Hall Lobby booth #11001.
 ... more

Toyota Recognized by Project Lead The Way for Commitment to America’s Students and Teachers

Toyota Recognized by Project Lead The Way for Commitment to America’s Students and Teachers

October 26, 2017
ORLANDO, Fla. (Oct. 25, 2017) –  From advanced manufacturing to computer science, developing and connecting youth to high-demand, high-growth career opportunities is something companies throughout the nation are trying to tackle. For Toyota, this kind of workforce development has been a focus in the U.S. for decades. 
 ... more

2018 Lexus ES 350 Standard Luxury and Comfort

2018 Lexus ES 350 Standard Luxury and Comfort

October 26, 2017
  • New Premier Package Available
  • Enform Safety Connect Now Complimentary for 10 Years
  • Enform Service Connect Now Complimentary for 10 Years
  • New Noble Brown Interior with Linear
... more

2018 Toyota Land Cruiser, a Global SUV Legend With Elegance

2018 Toyota Land Cruiser, a Global SUV Legend With Elegance

October 26, 2017
The Land Cruiser name is legend around the globe, a tough-as-nails SUV that established itself through decades of all-terrain adventure. A funny thing happened along the way: Land Cruiser evolved into a premium luxury model while getting even tougher, turning into a flagship SUV for the brand with no peer among its competitors. And does it have some history! The 1957 Land Cruiser, a bare utility machine, was among the first Toyota vehicles sold in the United States. Today, classic Land Cruisers command top dollar at collector-car auctions.... more

Toyota Title Pursuits Continue in NASCAR, NHRA Postseasons

Toyota Title Pursuits Continue in NASCAR, NHRA Postseasons

October 25, 2017
The NASCAR Playoffs continue this weekend at Virginia’s Martinsville Speedway with the Monster Energy NASCAR Cup Series and NASCAR Camping World Truck Series set to compete on the paperclip-shaped track that has been fortuitous to Toyota drivers.... more

2017 - 2018 Toyota Full-Line Pricing

2017 - 2018 Toyota Full-Line Pricing

October 25, 2017

2018 Tacoma Ready for Adventure, adds Toyota Safety Sense P Across Lineup

2018 Tacoma Ready for Adventure, adds Toyota Safety Sense P Across Lineup

October 25, 2017
The next-generation Toyota Tacoma enters its third year with a safety enhancement: all 2018 Tacoma models gain Toyota Safety Sense P (TSS-P). This equips the Tacoma with Pre-Collision System with Pedestrian Detection, Lane Departure Alert (LDA) with Sway Warning System (SWS), Automatic High Beams (AHB) and High-Speed Dynamic Radar Cruise Control (DRCC). Toyota leads the auto industry in making automatic emergency braking systems standard on most of its vehicles.
 ... more

Breakdowns and Highway Companions

Breakdowns and Highway Companions

October 24, 2017
HOUGHTON, Mich. (October 24, 2017) – When Toyota Motor North America (TMNA) R&D Executive Vice President Shinichi Yasui learned that a group of engineers, technicians and other Toyota team members compete in Rally America competitions, he was intrigued. When he found out they were racing in a Corolla iM, for which he had been chief engineer, he decided this was something he needed to see for himself. So, he and two other R&D executives accompanied the Toyota R&D Rally Team to the Lake Superior Performance Rally (LSPR) in Michigan’s Upper Peninsula last weekend. The Rally America event, which takes place among the woods and wildflowers along U.S. 41, is among the most challenging events on the rally schedule.... more

Lexus Introduces Two New Vehicles Inspired by Marvel Studios’ “Black Panther” Ahead of SEMA 2017

Lexus Introduces Two New Vehicles Inspired by Marvel Studios’ “Black Panther” Ahead of SEMA 2017

October 24, 2017
LOS ANGELES (Oct. 24, 2017) — When a Super Hero is your muse, the results can be amazing. And Lexus is proving just that with two new vehicles inspired by its team-up with Marvel Studios’ “Black Panther”—a 2018 LC Inspiration Series production car and a concept coupe dubbed the Black Panther Inspired LC. As previously announced, Lexus and Marvel have collaborated to pair the 2018 Lexus LC 500 with Marvel’s dynamic Black Panther character in the highly anticipated film, Marvel Studios’ “Black Panther,” in U.S. theaters February 16, 2018.
 ... more

Record NASCAR Playoff Win for Toyota’s Truex, while Bell and Millen Triumph in XFINITY and Rally

Record NASCAR Playoff Win for Toyota’s Truex, while Bell and Millen Triumph in XFINITY and Rally

October 23, 2017
Camry driver Truex captured another Playoff victory in the Monster Energy NASCAR Cup Series race at Kansas Speedway on Sunday – marking Truex’s fourth-consecutive victory on 1.5-mile tracks, which sets a new NASCAR record.... more

Historic Victory and Heavy Hearts for Truex’s Toyota at Kansas

Historic Victory and Heavy Hearts for Truex’s Toyota at Kansas

October 22, 2017
Martin Truex Jr. captured his seventh victory of 2017 in Sunday’s Monster Energy NASCAR Cup Series (MENCS) race at Kansas Speedway. With his victory at Kansas, Truex became the first driver in NASCAR’s history to win five consecutive 1.5-mile races dating back to the spring Kansas race weekend.... more

Playoff, Title Pictures Becoming Clearer as Toyota Races in Four Series

Playoff, Title Pictures Becoming Clearer as Toyota Races in Four Series

October 19, 2017
Kansas Speedway will host the Monster Energy NASCAR Cup Series and NASCAR XFINITY Series this weekend as the Cup Playoff field is cut to eight drivers.... more

Toyota Motor Corporation Issues Statement on Impact of Kobe Steel Announcements

Toyota Motor Corporation Issues Statement on Impact of Kobe Steel Announcements

October 19, 2017
Toyota Motor Corporation issued a statement and provided an update regarding its investigation into the impact of Kobe Steel’s recent announcements on improper conduct related to materials used in vehicle bodies, specifically for Toyota and Lexus vehicles. The ongoing, initial phase of investigation has been focused on aluminum plates based on the information received from Kobe Steel on October 8, 2017. Toyota has confirmed that the affected aluminum plates were used in the construction of hoods, rear hatch, and front door hinge components of certain vehicles.... more

Toyota Financial Services Offers Payment Relief to Customers Affected by California Wildfires

Toyota Financial Services Offers Payment Relief to Customers Affected by California Wildfires

October 19, 2017
PLANO, Texas, October 19, 2017 – Toyota Financial Services (TFS) announced it is offering payment relief options to its customers affected by the recent California wildfires. This broad outreach includes any Toyota Financial Services (TFS) or Lexus Financial Services (LFS) customer in the designated disaster areas and follows the company’s recent payment relief programs for customers affected by Hurricane Harvey, Hurricane Irma, and Hurricane Maria. ... more

Toyota and Millen Head to Michigan and the Lake Superior Performance Rally

Toyota and Millen Head to Michigan and the Lake Superior Performance Rally

October 19, 2017
PLANO, Texas, October 19, 2017 — After a grueling but stunningly successful American Rally Association championship-winning season, the Rally RAV4 and team now prepare for the final race of the season, the Lake Superior Performance Rally (LSPR) on October 21-22 in Houghton, Michigan.... more

2017 Toyota Tacoma TRD Pro Named Mid-Size Pickup Truck of Texas for the Second Straight Year

2017 Toyota Tacoma TRD Pro Named Mid-Size Pickup Truck of Texas for the Second Straight Year

October 19, 2017
DALLAS (Oct. 19, 2017) – For the second year in a row, the Toyota Tacoma TRD Pro conquered the competition and drove off the ranch with the title of Mid-Size Pickup Truck of Texas at the 2017 Texas Auto Writers Association’s (TAWA) Truck Rodeo.... more

Toyota Recalls Certain Model Year 2005 - 2007, 2009 and 2010 Sienna Vehicles

Toyota Recalls Certain Model Year 2005 - 2007, 2009 and 2010 Sienna Vehicles

October 18, 2017
PLANO, Texas, October 18, 2017 – Toyota Motor North America, Inc., announced that it is conducting a safety recall of certain Model Year 2005 – 2007, 2009 and 2010 Sienna vehicles in the U.S.    Approximately 310,000 vehicles are involved.... more

Toyota Rally RAV4 Wins at Prescott Rally

Toyota Rally RAV4 Wins at Prescott Rally

October 17, 2017
Plano, Texas, October 18, 2017 — The Toyota Rally RAV4 continued its dominating 2017 season performance this weekend with an overall win at the Prescott Rally in Prescott, Arizona. Driver Ryan Millen and co-driver Rhianon Gelsomino took the Rally RAV4 to victory in the NASA Rally Sport National Championship for the third straight year.... more

VH1 Save The Music Foundation Launches New Partnership to Strengthen Music Programs in Public Schools at 20th Anniversary Gala

VH1 Save The Music Foundation Launches New Partnership to Strengthen Music Programs in Public Schools at 20th Anniversary Gala

October 17, 2017
NEW YORK, Oct. 17, 2017 – VH1 Save The Music Foundation honored entertainment icon Queen Latifah as part of the Foundation’s 20th Anniversary Gala for her contributions to the world of music and commitment to providing low-income students with opportunities to pursue an education. A Newark native, Queen Latifah and the Foundation had recently announced a 5-year, $5 million project to rebuild music in 38 schools in the city. At the Gala, the Foundation also presented Steve Aoki with the Music Innovator Award for his impact on the music industry, his leadership as a philanthropist through the Steve Aoki Charitable Fund, and role as an outspoken advocate for music education. Toyota, which served as an event sponsor, presented DJ Khaled with the #ToyotaGiving Award for his role as a champion for music programs in schools and involvement as national spokesperson for VH1 Save The Music sister organization GET SCHOOLED.... more

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