The Evolution of a Legend: The All-New 2024 Land Cruiser

PLANO, Texas (Feb. 20, 2024) – When it was originally introduced in the United States in 1958, the Land Cruiser kicked off a tradition of rugged durability that would ultimately cement it as one of the most respected off-road icons in the industry. Back after a brief pause, the all-new 2024 Land Cruiser has stayed true to its roots as an extremely capable off-roader, packed with premium features, and now at a more accessible price point. This all-star boasts a head-turning new look, impressive technology, the latest off-road features and the balanced blend of performance and efficiency. Look for it to hit dealer showrooms in Spring with a starting Manufacturer’s Suggested Retail Pricing (MSRP) of $55,950.*

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