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Lexus Introduces Antidote to New “Roughing the Passer” Rule

Lexus Introduces Antidote to New “Roughing the Passer” Rule

January 22, 2019
PLANO, Texas (Jan. 22, 2019) — As the Big Game approaches, luxury automaker Lexus offers an antidote to this season’s controversial “roughing the passer” rule. The rule, which was designed to better protect quarterbacks from physical harm, has sparked no shortage of debate — with fans, analysts, coaches, defenders and quarterbacks alike questioning whether its enforcement has gone too far. In a video released today on Lexus.com/QBSS, featuring Heisman Trophy winner and former quarterback Matt Leinart, Lexus reveals a suite of innovations designed to make quarterbacks finally, literally untouchable:

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Lexus LC Convertible Concept Wins 2019 EyesOn Design Award

Lexus LC Convertible Concept Wins 2019 EyesOn Design Award

January 15, 2019
DETROIT, Jan. 15, 2019 — Every aspect of the Lexus LC Convertible concept is designed to evoke an emotional response and that pursuit was recognized today as the Lexus LC Convertible Concept won the 2019 EyesOn Design Award for Design Excellence – Exterior Lighting at the 2019 North American International Auto Show (NAIAS).... more

A Legend Returns: 2020 Toyota Supra Makes World Debut

A Legend Returns: 2020 Toyota Supra Makes World Debut

January 14, 2019
DETROIT (Jan. 14, 2019) – In July 2018, in view of tens of thousands of spectators at England’s world-renowned Goodwood Festival of Speed, a low, long-hood sports car wearing full-body camouflage with mysterious “A90” markings blasted up the narrow, curvy hill-climb circuit. For Toyota enthusiasts, “A90” was the giveaway: the A40, A60, A70 and A80 that came before were Supras.... more

Supra is Back with Starting MSRP of $49,990

Supra is Back with Starting MSRP of $49,990

January 14, 2019
DETROIT (Jan. 14, 2019) – Sports car enthusiasts have been waiting more than 20 years for the return of Supra and will soon be able to purchase the 2020 Toyota GR Supra for a Manufacturer’s Suggested Retail Price of $49,990.... more

2020 Lexus RC F and RC F Track Edition Debut in Detroit

2020 Lexus RC F and RC F Track Edition Debut in Detroit

January 14, 2019
DETROIT (Jan. 14, 2019) – Freshly updated for the 2020 model year, the RC F coupe now boasts improved performance, revised styling and an all-new, limited production Track Edition. With the introduction of the RC F Track Edition, hard core driving enthusiasts no longer have to decide between a luxury car for the street and a serious performance car for the track. Blending the luxury and craftsmanship of Lexus with performance upgrades typically reserved for exotic sportscars, the RC F Track Edition is capable of turning hot laps all afternoon and being driven home that night. It’s the latest milestone for the F performance brand that will continue to evolve as an important pillar of the overall strategy at Lexus.    ... more

Lexus LC Convertible Concept Makes World Debut in Detroit

Lexus LC Convertible Concept Makes World Debut in Detroit

January 11, 2019
DETROIT (January 11, 2019) – Lexus shocked the automotive world in Detroit three years ago with the debut of the LC coupe. It was a testament to the brand’s new sense of creative ambition, but it was only just the beginning. Since then, the Lexus design team has been exploring the brand’s evolution and the latest result of those explorations will make its debut at the 2019 North American International Auto Show with the world premiere of the Lexus LC Convertible Concept.
 ... more

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2019 International CES: Toyota Press Conference--Dr. Gill Pratt Remarks

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