Featured News
Not Just a Car Company: New Podcast Tells the Toyota Story from the Inside Out
December 18, 2018
PLANO, Texas (Dec. 18, 2018) – From its beginnings as a loom company, Toyota has always put people first. Now, in its new podcast, Toyota Untold, tells for the first time the story of Toyota through the people who created it, lived it, and are dedicated to moving it into the future.
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Want the First 2020 Toyota Supra? Get Your Auction Arm Ready!
December 13, 2018
PLANO, Texas (Dec. 13, 2018) -- Sportscar enthusiasts have been anxiously anticipating sliding behind the wheel of their own all-new 2020 Supra. The honor of being the first one to do so will go to the highest bidder at the Barrett-Jackson Auction in Scottsdale, Arizona, on Saturday, January 19, 2019.
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A Higher Degree of F
December 06, 2018
Catch the world premiere of the 2020 Lexus RC F Track Edition at the North American International Auto Show, January 14th, 2019. https://livestream.com/lexusinternational/Detroit2019... more
Lexus Celebrates 30 Years of Giving with 2018 Champions for Charity Golf Tournament
December 05, 2018
PLANO, Texas (Dec. 5, 2018)—The storied account of the successful launch of the Lexus brand has been told many times in books and articles, but little is known about the charity program that was launched by the brand at the same time. Even before the first dealership opened, Lexus had begun plans for giving back to local communities, and Lexus Champions for Charity is now in its 30th year of raising money for a host of nonprofit organizations across the country.... more
Toyota statement regarding signing of United States-México-Canada Agreement (USMCA)
December 03, 2018
"Toyota is pleased the U.S., Mexico and Canada have signed a trilateral trade agreement to modernize North America’s manufacturing platform. This agreement is a critical step toward protecting auto-related jobs, including those of the 137,000 Americans who make their living working for Toyota. We encourage Congress to expeditiously review and approve USMCA. At the same time, we urge elimination of the threat of auto-related tariffs to provide much-needed certainty to the American auto industry.” – James Lentz, CEO, Toyota Motor North America
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Toyota Motor North America Reports U.S. Sales for November 2018
December 03, 2018
PLANO, Texas (December 3, 2018) – Toyota Motor North America (TMNA) today reported November 2018 sales of 190,423 units. With the same number of selling days in November 2018 compared to November 2017, sales were down 0.6 percent on a volume basis and a daily selling rate (DSR) basis. ... more
Featured Video
Toyota Kids Questions - Mirai
Since arriving at Toyota Technical Center in 2012, Senior Engineer Jackie Birdsall has been instrumental in developing fuel cell technologies for the consumer market, most notably the Mirai, Toyota’s hydrogen-powered, zero-emission vehicle. A self-described “auto obsessive,” she’s also become one of the most tireless public advocates for sustainable fuel cells. On a recent Saturday afternoon in Los Angeles, Birdsall was explaining the benefits of hydrogen to a group of curious school-age kids, all members of local science clubs.
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