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Daytona 500 Victory Tops Toyota Racing Weekend

Daytona 500 Victory Tops Toyota Racing Weekend

February 18, 2019
DAYTONA, Fla. (February 18, 2019) No other race in NASCAR is as coveted and revered as the season-opening Daytona 500. To win the Great American Race once solidifies your name in the history books, but to win it twice as Denny Hamlin did on Sunday, puts him in a class of only 12 drivers who have doubled down and conquered the Daytona 500 two times.

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Season Kickoff Nets New Hardware

Season Kickoff Nets New Hardware

February 12, 2019
After months of off-season anticipation, the 2019 racing season was kicked into high gear with three trophies collected by Toyota drivers from Florida to California.... more

Lexus Partners with Streetwear Designer John Elliott to Create Bespoke Tires on First-Ever UX

Lexus Partners with Streetwear Designer John Elliott to Create Bespoke Tires on First-Ever UX

February 11, 2019
NEW YORK (February 11, 2019) — To celebrate the launch of the first-ever 2019 UX, a luxury compact crossover engineered for the city, Lexus partnered with designer John Elliott to create the “Sole of the UX” — custom tires inspired by his John Elliott x Nike AF1 shoe. The tires reimagine the classic silhouette of Elliott’s sneaker, embodying the spirit of clean, purposeful, and modern design. Tires that, like the crossover itself, are inspired by and designed for the city.... more

Toyota Highlights Team USA Partnership in NASCAR

Toyota Highlights Team USA Partnership in NASCAR

February 08, 2019
PLANO, Texas (February 8, 2019) - Toyota Racing will celebrate more than just American motorsports at the upcoming NASCAR race weekend at Daytona International Speedway. The Gaunt Brothers Racing No. 96 Toyota Camry will field a paint scheme featuring Toyota’s partnership with Team USA as the team attempts to qualify for the 2019 Daytona 500.... more

2020 Toyota Sequoia TRD Pro Opens Path to Family Adventures, Leads Charge for Updates on all TRD Pro Models

2020 Toyota Sequoia TRD Pro Opens Path to Family Adventures, Leads Charge for Updates on all TRD Pro Models

February 07, 2019
CHICAGO, February 7, 2019 – Outdoor adventure for seven is about to go farther off the beaten path than ever with the 2020 Toyota Sequoia TRD Pro, unveiled today at the Chicago Auto Show. With a chassis fortified by a TRD-tuned Fox shock absorber suspension, plus an array of proven off-road equipment specially designed or selected by Toyota Racing Development engineers, the full-size Sequoia TRD Pro offers room for the whole family and an affinity for thrills.... more

Toyota RAV4 Drivers Earn Trail Cred’ Thanks to New TRD Off-Road Treatment

Toyota RAV4 Drivers Earn Trail Cred’ Thanks to New TRD Off-Road Treatment

February 07, 2019
CHICAGO, February 7, 2019 – The all-new, fifth-generation Toyota RAV4, which launched just two months ago, is already looking ahead with the unveiling of the 2020 RAV4 TRD Off-Road model at the Chicago Auto Show. Arriving in the fall, the newest addition to the RAV4 family will be outfitted with a full array of special Toyota Racing Development engineering and design features for greater trail-driving capability and standout style.... more

2020 Toyota Tacoma Positioned to Continue Segment Leadership with Host of New Upgrades

2020 Toyota Tacoma Positioned to Continue Segment Leadership with Host of New Upgrades

February 07, 2019
CHICAGO, February 7, 2019 – With competition in the midsize pickup segment heating up, the Toyota Tacoma says, “Bring it.” The Tacoma has been America’s best-selling midsize pickup for 14 years running, and the 2020 models introduced at the Chicago Auto Show are the best-equipped ever.... more

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2019 International CES: Toyota Press Conference--Dr. Gill Pratt Remarks

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Toyota’s own John Ridgeway explains why Toyota Financial Services supports HBCUs

Toyota’s own John Ridgeway explains why Toyota Financial Services supports HBCUs

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