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2020 Land Cruiser Heritage Edition Celebrates 60+ Years as SUV Icon

2020 Land Cruiser Heritage Edition Celebrates 60+ Years as SUV Icon

January 23, 2019
PLANO, TX, January 23, 2019 – Six decades and millions of adventurous miles in the making, the 2020 Toyota Land Cruiser Heritage Edition melds exclusive design with added function for its debut just ahead of the Chicago Auto Show, where it will be shown to the public for the first time.

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First Production 2020 Toyota GR Supra Goes for $2.1 Million at Barrett-Jackson Scottsdale Auction

First Production 2020 Toyota GR Supra Goes for $2.1 Million at Barrett-Jackson Scottsdale Auction

January 19, 2019
SCOTTSDALE, Arizona (January 19, 2019) – The first production 2020 Toyota GR Supra to roll off the assembly line, “Global #1,” was auctioned for charity this evening for $2.1 million at the 48th Annual Barrett-Jackson Auction at WestWorld of Scottsdale. All proceeds of the fifth-generation GR Supra, which made its world debut on January 14, 2019 during the 2019 North American International Auto Show in Detroit, went to support the American Heart Association(AHA) and the Bob Woodruff Foundation (BWF).... more

Toyota Honors Martin Luther King, Jr.’s Legacy with 5th Annual Donations to Historically Black Colleges and Universities

Toyota Honors Martin Luther King, Jr.’s Legacy with 5th Annual Donations to Historically Black Colleges and Universities

January 17, 2019
PLANO, Texas (January 17, 2019) – In honor of the life and vision of Dr. Martin Luther King, Jr., Toyota Financial Services and Toyota Motor North America are continuing their support of Historically Black Colleges and Universities (HBCUs) and their communities, by providing a total contribution of $60,000 to five HBCUs as well as the Tom Joyner Foundation.  This is the company’s fifth consecutive year partnering with the Tom Joyner Foundation, and supporting HBCUs through this donation.... more

Lexus LC Convertible Concept Wins 2019 EyesOn Design Award

Lexus LC Convertible Concept Wins 2019 EyesOn Design Award

January 15, 2019
DETROIT, Jan. 15, 2019 — Every aspect of the Lexus LC Convertible concept is designed to evoke an emotional response and that pursuit was recognized today as the Lexus LC Convertible Concept won the 2019 EyesOn Design Award for Design Excellence – Exterior Lighting at the 2019 North American International Auto Show (NAIAS).... more

A Legend Returns: 2020 Toyota Supra Makes World Debut

A Legend Returns: 2020 Toyota Supra Makes World Debut

January 14, 2019
DETROIT (Jan. 14, 2019) – In July 2018, in view of tens of thousands of spectators at England’s world-renowned Goodwood Festival of Speed, a low, long-hood sports car wearing full-body camouflage with mysterious “A90” markings blasted up the narrow, curvy hill-climb circuit. For Toyota enthusiasts, “A90” was the giveaway: the A40, A60, A70 and A80 that came before were Supras.... more

Supra is Back with Starting MSRP of $49,990

Supra is Back with Starting MSRP of $49,990

January 14, 2019
DETROIT (Jan. 14, 2019) – Sports car enthusiasts have been waiting more than 20 years for the return of Supra and will soon be able to purchase the 2020 Toyota GR Supra for a Manufacturer’s Suggested Retail Price of $49,990.... more

2020 Lexus RC F and RC F Track Edition Debut in Detroit

2020 Lexus RC F and RC F Track Edition Debut in Detroit

January 14, 2019
DETROIT (Jan. 14, 2019) – Freshly updated for the 2020 model year, the RC F coupe now boasts improved performance, revised styling and an all-new, limited production Track Edition. With the introduction of the RC F Track Edition, hard core driving enthusiasts no longer have to decide between a luxury car for the street and a serious performance car for the track. Blending the luxury and craftsmanship of Lexus with performance upgrades typically reserved for exotic sportscars, the RC F Track Edition is capable of turning hot laps all afternoon and being driven home that night. It’s the latest milestone for the F performance brand that will continue to evolve as an important pillar of the overall strategy at Lexus.    ... more

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2019 International CES: Toyota Press Conference--Dr. Gill Pratt Remarks

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