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Toyota Salutes Negro Leagues Baseball Centennial with Upcoming 2020 Toyota Highlander Commercial, “Home Team”

Toyota Salutes Negro Leagues Baseball Centennial with Upcoming 2020 Toyota Highlander Commercial, “Home Team”

PLANO, Texas (February 19, 2020) – In celebration of an iconic moment in American history, Toyota pays tribute to 100 years of Negro Leagues Baseball in the latest creative as part of the marketing campaign for the all-new 2020 Toyota Highlander. Filmed partly at the Negro Leagues Baseball Museum in Kansas City, Missouri, the commercial, titled “Home Team,” was created and produced by Burrell Communications Group.

Toyota Gains More Traction on the Road and in the Sedan Segment with the Launch of Camry and Avalon All-Wheel Drive Models

Toyota Gains More Traction on the Road and in the Sedan Segment with the Launch of Camry and Avalon All-Wheel Drive Models

PARK CITY, Utah (February 18, 2020) – While others are abandoning the sedan segment, Toyota continues to double-down with new variants of its best-selling sedans. With winter’s icy grip on much of the United States, Toyota is launching the new all-wheel drive Camry and Avalon models to help drivers get a better grip on the road while the automaker continues to gain traction in the sedan segment.

Connected Technologies Basra promoted to Group Vice President

Connected Technologies Basra promoted to Group Vice President

PLANO, Texas (January 21, 2020) – Steve Basra has been promoted to Group Vice President, Connected Technologies at Toyota Motor North America (TMNA), effective January 2020.  He will continue to report to Zack Hicks, Executive Vice President, Digital Transformation & Mobility and Chief Digital Officer.

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