Five Winners Selected in Toyota 'Ideas for Good' Challenge

Ideas To Be Brought To Life At Prototyping Session in June

TORRANCE, Calif. (May 11, 2011) Toyota Motor Sales (TMS), U.S.A., Inc. has announced the five winners in its Ideas for Good initiative, a unique program which invited consumers to share their ideas on how to repurpose Toyota technologies beyond their automotive applications. The winning ideas, as determined by popular vote, will be brought to life with the help of Toyota, Carnegie Mellon University (CMU) and Deeplocal experts during a rapid prototyping session in June.
An extension of Toyota’s enduring commitment toward continuous improvement, the Ideas for Good initiative inspired people to imagine new possibilities for five distinct Toyota technologies: Total HUman Model for Safety (T.H.U.M.S.), Solar Powered Ventilation System, Hybrid Synergy Drive (HSD), Advanced Parking Guidance System and Touch Tracer Display. The submission period ran from November 8, 2010 through February 28, 2011. More than 4,000 submissions were evaluated by a panel of independent judges, including Keith Grossman of WIRED magazine; Grace Hawthorne of Stanford University; Josh Morenstein of fuseproject; Joel Stitzel, Ph.D. of Wake Forest University Baptist Medical Center and Jake Ward of Popular Science magazine. From there, the public voted for its favorite idea from among five finalists in each category at The top five ideas receiving the most votes and highest judges’ scores include:
“The caliber of submissions was impressive,” said Bill Fay, group vice president of marketing for TMS. “The winning ideas truly re-imagine existing Toyota technologies in ways that continue to improve quality of life and positively impact the communities in which they might be used. We look forward to bringing these ideas to fruition alongside the winners and our partner organizations next month.”
In addition to receiving a choice of three Toyota vehicles—Highlander Hybrid, Prius or Venza—winners are invited to participate in a rapid prototyping session June 3-5, 2011 at CMU’s campus in Pittsburgh, PA. Each will be paired with a team of engineers and experts from Toyota, CMU and “post-digital” shop Deeplocal to concept and build their idea over the course of the three-day workshop. In partnering with CMU faculty and students and Deeplocal staff, Toyota will leverage the two organizations’ highly-skilled engineers and designers to bring the winning ideas to life.
To learn more about the winners and the Ideas for Good program, visit


About Toyota Motor Sales, U.S.A., Inc.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion.  Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.76 million vehicles in 2010. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion. For more information about Toyota, visit or  
Media Contacts:
Sona Iliffe-Moon
Toyota Motor Sales, U.S.A., Inc.
(310) 468-6721
Jaymie Robinson
Saatchi & Saatchi LA (for Toyota)
(310) 214-6033