Toyota Issues 2011 North American Environmental Report

Remains the Industry’s Leader in Fuel Economy and Advanced Fuel Vehicles, with Further Growth Expected from Expansion of Prius Family

Makes Substantial Progress in Meeting or Exceeding Its Aggressive Five-Year Environmental Action Plan

NEW YORK – November 9, 2011 – Toyota, the most fuel-efficient full line auto manufacturer in the United States today reaffirmed its commitment to sustainability throughout its operations and beyond as it released its 2011 North America Environmental Report.  The report details the substantial success that Toyota has had in meeting or exceeding the goals of its aggressive, five-year Environmental Action Plan (EAP). These include groundbreaking enhancements to its industry-leading fleet of sustainable, advanced technology vehicles as well as strengthened environmental practices and partnerships across its manufacturing, sales and service operations.
Among the key achievements outlined in the 2011 report are:
“Toyota is more committed than ever to being an environmental leader, but we know we must continue to earn it with our actions, our products and our dedication to communities” said Dian Ogilvie, senior vice president & secretary, Toyota Motor North America, Inc. “We are proud of the success we have had throughout Toyota in improving the fuel economy of our vehicles and minimizing the environmental impact of our operations, and we look forward to continuing to work closely with our dealers, suppliers and partners throughout North America to make even greater strides in the years ahead.”
New Environmental Report Shows Substantial Progress on Toyota’s Five-Year Environmental Action Plan
In April 2006, Toyota began working to meet the guidelines of its second consolidated Environmental Action Plan, an aggressive five-year roadmap for improving and enhancing sustainability efforts across the company’s North America operations. This EAP covered five fiscal years through March 2011, a period that coincided with a strong economic downturn, product recalls and a major natural disaster in Japan. The company met or exceeded more than 80 percent of its EAP benchmarks. 
“Despite the challenges, production slow-downs and hard decisions we faced, Toyota found ways to reduce environmental impacts in all areas of our business,” Ogilvie noted. “We used downtime to train employees and challenged them to find opportunities for improving our performance and sharing their knowledge with others. As a result, we met or exceeded many of the targets in our plan and, where targets were missed, still made progress reducing our impact.”
To view the 2011 North American Environmental Report, please visit
The results of this EAP, as well as environmental activities in Fiscal Year 2011, form the foundation of the new North America Environmental Report. Other highlights include:
Advanced Vehicle Technology and Fuel-Efficient Vehicles
Energy Consumption, Recycling and Resource Management

Sustainable Buildings and Dealerships

Environmental Stewardship and Community Engagement

About Toyota
Toyota (NYSE:TM) established operations in North America in 1957 and currently operates 14 manufacturing plants, including one under construction. There are more than 1,800 Toyota, Lexus and Scion dealerships in North America which sold more than 2 million vehicles in 2010. Toyota directly employs more than 35,000 in North America and its investment here is currently valued at more than $23 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota's annual purchasing of parts, materials, goods and services from North American suppliers totals nearly $25 billion.
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Media Contacts:
Cindy Knight, Toyota
202-463-6846 (o)
424-558-0185 (c)