Email Sign Up
CartLatest News
Toyota Celebrates Latino Fans’ Unwavering Passion with Soccer Campaign Rooted in Endurance
PLANO, Texas (June 11, 2026) — This summer, Toyota is spotlighting the unwavering passion of Latino soccer fans with the launch of “Endurance Is Our Game,” a culturally driven campaign that celebrates belief, resilience, and the refusal to give up. Inspired by the insight that Latino fútbol fans stay committed through every high and low, the campaign draws a powerful parallel between that enduring spirit and Toyota trucks which are built to go the distance.
Read More
Toyota Kentucky Paint Shop Receives U.S. Department of Energy 2026 Better Project Award
GEORGETOWN, Ky. (June 3, 2026) – A breath of fresh air to paint operations earned the Toyota Kentucky engineering team a 2026 Better Project Award from the U.S. Department of Energy Better Buildings & Plants Initiative. With innovative thinking and […]
Read More
Toyota’s Collaborative Safety Research Center Touts Partnerships, Eyes Future with Announcement of 10 New Projects
ANN ARBOR, Mich. (June 2, 2026) – Before joining Toyota’s Collaborative Safety Research Center (CSRC), Zhaonan Sun spent years studying how the human body absorbs the force of a crash.
Read More
Peak Performance: Toyota Introduces the
2026 GRMN Corolla
PLANO, Texas (June 1, 2026) – Driving enthusiasts, rejoice: GAZOO Racing (GR) has unveiled the 2026 GRMN Corolla, the ultimate in GR Corolla performance. This track-oriented compact hatchback was developed under GR’s philosophy of “making better cars starting from motorsport,” and it was engineered so drivers can confidently push it to the limit at the Nürburgring, where Master Driver Akio Toyoda, also known as Morizo, began his driving career.
Read More
Toyota Turns Up the Thrill for 2027 with New Updates to GR86
PLEASANTON, Calif. (June 1, 2026) – Making its debut at FuelFest in the Bay Area, where car culture, performance, passion and the enthusiast community come together, the 2027 Toyota GR86 returns with a series of focused enhancements designed to deepen the connection between driver, car and road. Built for enthusiasts and engineered with input shaped by motorsports, the GR86 continues to deliver the kind of lightweight, rear-wheel-drive fun that has made it a favorite among sports car purists around the world.
Read More
Toyota Turns Forza Horizon 6 into a Real-World Immersive “Barn Find” Experience at Westfield Century City
PLANO, Texas (May 29, 2026) – Toyota today announced “Lost & Found: The Challenge” Forza Horizon and Toyota’s Barn Find Pop-Up at Westfield Century City. The free public activation takes place Saturday, May 30, 2026, from 10 a.m. – 8 […]
Read More