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Celebrating 25 Years of Sweet Home Toyota Alabama
HUNTSVILLE, Ala. (June 11, 2026) – In 2001, Toyota made its home in Alabama, and now, plenty of big wheels are turning thanks to the nearly 1 million engines and 500,000 differentials assembled every year at the Huntsville plant. What started as a $220 million investment has grown into an unshakable $1.7 billion advanced manufacturing facility.
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Toyota Celebrates Latino Fans’ Unwavering Passion with Soccer Campaign Rooted in Endurance
PLANO, Texas (June 11, 2026) — This summer, Toyota is spotlighting the unwavering passion of Latino soccer fans with the launch of “Endurance Is Our Game,” a culturally driven campaign that celebrates belief, resilience, and the refusal to give up. Inspired by the insight that Latino fútbol fans stay committed through every high and low, the campaign draws a powerful parallel between that enduring spirit and Toyota trucks which are built to go the distance.
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Toyota Kentucky Paint Shop Receives U.S. Department of Energy 2026 Better Project Award
GEORGETOWN, Ky. (June 3, 2026) – A breath of fresh air to paint operations earned the Toyota Kentucky engineering team a 2026 Better Project Award from the U.S. Department of Energy Better Buildings & Plants Initiative. With innovative thinking and […]
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Toyota’s Collaborative Safety Research Center Touts Partnerships, Eyes Future with Announcement of 10 New Projects
ANN ARBOR, Mich. (June 2, 2026) – Before joining Toyota’s Collaborative Safety Research Center (CSRC), Zhaonan Sun spent years studying how the human body absorbs the force of a crash.
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Peak Performance: Toyota Introduces the
2026 GRMN Corolla
PLANO, Texas (June 1, 2026) – Driving enthusiasts, rejoice: GAZOO Racing (GR) has unveiled the 2026 GRMN Corolla, the ultimate in GR Corolla performance. This track-oriented compact hatchback was developed under GR’s philosophy of “making better cars starting from motorsport,” and it was engineered so drivers can confidently push it to the limit at the Nürburgring, where Master Driver Akio Toyoda, also known as Morizo, began his driving career.
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Toyota Turns Up the Thrill for 2027 with New Updates to GR86
PLEASANTON, Calif. (June 1, 2026) – Making its debut at FuelFest in the Bay Area, where car culture, performance, passion and the enthusiast community come together, the 2027 Toyota GR86 returns with a series of focused enhancements designed to deepen the connection between driver, car and road. Built for enthusiasts and engineered with input shaped by motorsports, the GR86 continues to deliver the kind of lightweight, rear-wheel-drive fun that has made it a favorite among sports car purists around the world.
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