Pricing Announced For 2013 Prius, Prius v and Prius Plug-In

• Prius adds Persona Series Special Edition


TORRANCE, Calif., Oct. 15, 2012 – Toyota Motor Sales, U.S.A., Inc. (TMS) today announced the pricing for the eco-advanced 2013 Prius, Prius v and Prius Plug-in models. All pricing for these three 2013 Prius Family members becomes effective October 2012.

The Prius adds a style-focused Persona Series Special Edition model, adding exterior changes and equipment to a Prius Three to create a distinct visual package. The Prius Persona Special Edition includes 17-inch alloy wheels with a premium finish and offers a unique exterior color: Black Cherry Pearl. Available exterior colors for the Persona Special Edition also include Black and Blizzard Pearl. A “Persona Series” badge also helps distinguish the model. The Persona Special Edition’s interior is trimmed in charcoal-hued SofTex™ with black accents and red stitching. The steering wheel is also trimmed in SofTex material and includes a dark chrome bezel that complements the new model’s dark chrome shift knob ring and door grips. The new Persona Special Edition has a MSRP of $27,130.

The MSRP on 2013 Prius has been increased by $200 on each of the five Prius equipment levels.

The model- by-model pricing increase for 2013 is detailed on that table below:

Prius

Grade

2012 MSRP

2013 MSRP

MSRP Chg ($)

MSRP Chg (%)

Prius One (fleet only)

$23,015

$23,215

$200

0.87%

Prius Two

$24,000

$24,200

$200

0.83%

Prius Three

$25,565

$25,765

$200

0.78%

Prius Four

$28,235

$28,435

$200

0.71%

Prius Five

$29,805

$30,005

$200

0.67%

Prius Persona Series Special Edition

n/a

$27,130

n/a

n/a

All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee

The 2013 Prius v will be available in a new Seaglass Pearl exterior color. In addition, the Prius v Five will offer a SofTex-trimmed steering wheel. The Prius v has small pricing increases over 2012 pricing ranging from $100 to $155. The Prius v Two has increased from $26,550 to $26,650 for 2013, and Prius v Three pricing has increased from $27,315 to $27,415. The highly equipped Prius v Five has increased from $30,140 to $30,295.

Prius v

Grade

2012 MSRP

2013 MSRP

MSRP Chg ($)

MSRP Chg (%)

Prius v Two

$26,550

$26,650

$100

0.38%

Prius v Three

$27,315

$27,415

$100

0.37%

Prius v Five

$30,140

$30,295

$155

0.51%

All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee


For 2013, there are no price increases or equipment model changes for the Prius Plug-in. The Prius Plug-in first arrived in showrooms in February 2012.

Prius Plug-in

Grade

2012 MSRP

2013 MSRP

MSRP Chg ($)

MSRP Chg (%)

Prius Plug-in

$32,000

$32,000

$0

0.00%

Prius Plug-in Advanced

$39,525

$39,525

$0

0.00%

All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee


The MSRP for the 2013 Prius, Prius v, and Prius Plug-in does not include the delivery, processing, and handling (DPH) fee of $ 760. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
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Toyota Product Communications
Greg Thome – (310) 561-2875 or greg_thome@toyota.com
Moe Durand– (714) 889-9908 or maurice_durand@toyota.com

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