News Releases

TOKYO, Japan (July 23, 2018) – With two years to go until the Olympic and Paralympic Games Tokyo 2020, Toyota today outlined the mobility concept that will become the basis for its Tokyo 2020 Games activities, organized around three main pillars : (1) Mobility for all;  (2) Sustainability, centering on the realization of a hydrogen society, with the environment and safety as core principles; and (3) Transportation support of staff, media and athletes between Games venues using a Toyota Production System (TPS)-based system.Toyota believes that giving unprecedented access to people, including those with impairments, brings the notion of mobility back to its most fundamental meaning: the freedom to move.

To read the full release, click here.

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TOYOTA CITY, Japan (July 20, 2018)—Toyota Motor Corporation (TMC) is to absorb the research and development functions of its wholly owned subsidiary, Toyota InfoTechnology Center (ITC Japan) into its in-house Connected Company by March 2019. It also plans to absorb the research and development functions of Toyota InfoTechnology Center, U.S.A. (ITC U.S.A.), a wholly owned subsidiary of ITC Japan, into Toyota Motor North America (TMNA).
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LAKEVILLE, Conn. (July 19, 2018) — Lexus and 3GT Racing are set to compete at Lime Rock Park on Saturday in one of two GT-only races during the IMSA WeatherTech SportsCar Championship season.... more

DETROIT (July 20, 2018) – Cited for his extraordinary vision and entrepreneurial spirit, Toyota Motor Corporation founder and former president Kiichiro Toyoda was inducted into the Automotive Hall of Fame last evening in Detroit. ... more

WASHINGTON (July 19, 2018) —Dozens of employees from Toyota’s 10 U.S. assembly plants were in Washington, D.C., today to oppose the government’s threat to impose a 25% tariff on imported vehicles and parts. They were joined by U.S. production workers from other international automakers from across the country. To draw attention to the automakers’ U.S.-built vehicles, a caravan of cars and trucks circled the Capitol during a Commerce Department hearing examining whether auto imports are a “threat to national security.” Toyota exports eight of its U.S. models to 31 countries. If tariffs are imposed, Toyota estimates the cost of the Kentucky-built Toyota Camry will increase by $1,800, the Texas-built Tundra truck by $2,800 and the Indiana-built Sienna minivan by $3,000. The government is expected to decide later this year on whether to impose tariffs. For more information and to view video clips, click here. ... more

SPARTA, Ky. (July 16, 2018) – Martin Truex Jr. led Toyota to a winning weekend after dominating at Kentucky, while Toyota also landed victories in the NASCAR Xfinity Series, NASCAR K&N Pro Series East, USAC, POWRi and LOORRS.... more

HONOLULU (July 12, 2018) – Servco Pacific Inc. (Servco) held a blessing ceremony today to mark the completion of Oahu’s first publicly accessible hydrogen station, located at Servco’s corporate offices in Mapunapuna. Later this month, Servco will begin to lease the Mirai hydrogen fuel cell vehicle (FCV).
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PLANO, Texas (July 12, 2018) – Toyota is proud to be the Presenting Sponsor for the Special Olympics 2018 Unified Cup in Chicago, July 17-20, 2018. Toyota affiliates have been a regional sponsor of Special Olympics since 1986, and became a worldwide partner in 2017.... more

PLANO, Texas (July 12, 2018) – Next week, Toyota will further demonstrate its global commitment to inclusion as the presenting sponsor of the 2018 Special Olympics Unified Cup in Chicago, held from July 17-20, 2018. Both Special Olympics and Toyota share the same goal in creating a society without discrimination through sports and a commitment to a sustainable society through mobility.
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PLANO, Texas (July 11, 2018) — The Lexus Performance Driving School is right around the corner. Experience a full day of track-driving exhilaration with expert coaching by veteran sports car driver and Lexus brand ambassador, Scott Pruett - all behind the wheel of some of the most powerful Lexus vehicles ever made. Starting September 14, 2018, Lexus is bringing the action to four iconic locations.... more

LOS ALTOS, Calif. (July 11, 2018) – Silicon Valley-based venture capital firm Toyota AI Ventures unveiled a global “call for innovation” today in partnership with the Toyota Research Institute (TRI). Designed to spur entrepreneurial innovation by identifying key technology gaps, the initiative uses a call-and-response approach to offer promising startups the opportunity to secure from $500,000 to $2 million in venture capital funding from Toyota AI Ventures, as well as the possibility of partnering on a proof of concept project with TRI.... more

HONOLULU (July 10, 2018) – A jaunt to the beach, a quick errand or the drive to work. These activities just became more manageable for residents of Honolulu and visitors alike with today’s launch of a creative new mobility solution called Hui – a round-trip, station-based car share service. Operated by Servco Pacific (Servco), Toyota’s distributor in Hawaii, the Hui service utilizes Toyota’s proprietary global Mobility Service Platform (MSPF) and a consumer facing app developed by Toyota Connected North America (TCNA), the global technology strategy business unit for Toyota.... more

DAYTONA BEACH, Fla. (July 9, 2018) – Following a special announcement that declared the Toyota Supra will debut in the NASCAR Xfinity Series starting in 2019, Erik Jones won his first Monster Energy NASCAR Cup Series race Saturday night at Daytona, as Toyota won in NASCAR, ARCA and POWRi action.... more

BOWMANVILLE, Ontario (July 9, 2018) — The 3GT Racing No. 14 Lexus RC F GT3 recorded a second-place finish in the GTD class in Sunday’s IMSA WeatherTech SportsCar Championship race with drivers Kyle Marcelli and Dominik Baumann.... more

PLANO, Texas, 9 de julio de 2018 — Toyota lanza hoy una campaña nacional de marketing, titulada "Serious Play" (Juego en Serio), para el totalmente nuevo Avalon 2019, que reta a los conductores a experimentar la aventura, la espontaneidad y la diversión, y nos recuerda a todos que la emoción de conducir un auto es el verdadero premio. La campaña sintetiza la noción de que el nuevo y recién rediseñado Avalon tiene todo lo que se necesita para disfrutar más la vida.... more

PLANO, Texas (July 9, 2018) – Toyota Financial Services (TFS) USA today announced that Vipin Gupta has joined the company, assuming the role of group vice president and chief information officer.   Gupta will lead the company’s information technology strategy, development and operations to deliver exceptional customer experiences.  He will report to Mike Groff, president and CEO of Toyota Financial Services USA.... more

PLANO, Texas (July 9, 2018) — Today Toyota launches a national marketing campaign, titled “Serious Play,” for the all-new 2019 Avalon that dares drivers to experience adventure, spontaneity and playfulness, and reminds all that the thrill of driving is the real prize. The campaign drives home the notion that the completely redesigned Avalon has everything drivers need to get more out of life.... more

DAYTONA BEACH, Fla. (July 5, 2018) – Toyota Supra is back at the track! Beginning in 2019, the globally-recognized iconic sports car will prove its championship mettle in the hotly contested NASCAR Xfinity Series (NXS). Supra will make its on-track debut in the NXS race at Daytona on Saturday, Feb. 16, 2019.

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Andrew Gilleland/David Christ                                      
2nd Quarter/June Sales Conference Call           
Tuesday, July 3, 2018... more

PLANO, Texas (July 3, 2018) — Amazon customers will have the opportunity to win an all-new Alexa-enabled 2019 Lexus ES as part of the Alexa Home-Smart-Home Sweepstakes to celebrate Prime Day. Starting today, participants can enter to win by logging into their Amazon.com account and watching a Lexus video from start to finish at www.amazon.com/HomeSmartHome or by asking Alexa questions about Prime Day, among dozens of other entry methods. Entries will be accepted until July 15, 2018 at 11:59:59 p.m. PDT.... more

PLANO, Texas (July 3, 2018) – Toyota Motor North America (TMNA) today reported June 2018 sales of 209,602 units. With one more selling day in June 2018 compared to June 2017, sales were up 3.6 percent on volume basis and down 0.3 percent on a daily selling rate (DSR) basis. 
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