News Releases

PLANO, Texas (January 29, 2019) – Tacom-ing soon!

For more information on the 2020 Toyota Tacoma, be sure to tune in to the Toyota Press Conference at the Chicago Auto Show at 10:00 a.m. CST, Thursday, February 7, 2019.

Get your front row access here: https://livestream.com/Toyota/CAS2019... more

DAYTONA BEACH, Fla. (January 28, 2019) – Lexus and newly formed race team AIM VASSER SULLIVAN (AVS) opened the 2019 IMSA WeatherTech SportsCar Championship season this weekend with top-five finishes for both Lexus RC F GT3s, including a second-place podium result for the AVS No. 12 Lexus.... more

PLANO, Texas (January 28, 2019) – Toyota is ready to take it to the house with USA Curling, the newest National Governing Body (NGB) to be welcomed into the Toyota family. USA Curling joins Toyota’s eight existing winter NGB partners: U.S. Ski & Snowboard Association; US Speedskating; U.S. Figure Skating; USA Hockey and the U.S. National Sled Hockey Team; U.S. Paralympics Alpine Skiing; U.S. Paralympics Nordic Skiing; and U.S. Paralympics Snowboarding.... more

DAYTONA BEACH, Fla. (January 24, 2019) – Newly formed race team AIM Vasser Sullivan (AVS) is set to campaign the No. 12 and No. 14 Lexus RC F GT3s in the IMSA WeatherTech SportsCar Championship beginning this weekend at the Rolex 24 at Daytona.... more

PLANO, TX, January 23, 2019 – Six decades and millions of adventurous miles in the making, the 2020 Toyota Land Cruiser Heritage Edition melds exclusive design with added function for its debut just ahead of the Chicago Auto Show, where it will be shown to the public for the first time.... more

PLANO, Texas (Jan. 22, 2019) – Toyota is ranked the No. 1 Motor Vehicle company for the fifth consecutive year by Fortune Magazine in the “World’s Most Admired Companies” annual ranking. Fortune also recognized Toyota as No. 30 among the Top 50 “All-Star” companies surveyed.... more

PLANO, Texas (Jan. 22, 2019) — As the Big Game approaches, luxury automaker Lexus offers an antidote to this season’s controversial “roughing the passer” rule. The rule, which was designed to better protect quarterbacks from physical harm, has sparked no shortage of debate — with fans, analysts, coaches, defenders and quarterbacks alike questioning whether its enforcement has gone too far. In a video released today on Lexus.com/QBSS, featuring Heisman Trophy winner and former quarterback Matt Leinart, Lexus reveals a suite of innovations designed to make quarterbacks finally, literally untouchable:... more

SCOTTSDALE, Arizona (January 19, 2019) – The first production 2020 Toyota GR Supra to roll off the assembly line, “Global #1,” was auctioned for charity this evening for $2.1 million at the 48th Annual Barrett-Jackson Auction at WestWorld of Scottsdale. All proceeds of the fifth-generation GR Supra, which made its world debut on January 14, 2019 during the 2019 North American International Auto Show in Detroit, went to support the American Heart Association(AHA) and the Bob Woodruff Foundation (BWF).... more

PLANO, Texas (January 17, 2019) – In honor of the life and vision of Dr. Martin Luther King, Jr., Toyota Financial Services and Toyota Motor North America are continuing their support of Historically Black Colleges and Universities (HBCUs) and their communities, by providing a total contribution of $60,000 to five HBCUs as well as the Tom Joyner Foundation.  This is the company’s fifth consecutive year partnering with the Tom Joyner Foundation, and supporting HBCUs through this donation.... more

DETROIT, Jan. 15, 2019 — Every aspect of the Lexus LC Convertible concept is designed to evoke an emotional response and that pursuit was recognized today as the Lexus LC Convertible Concept won the 2019 EyesOn Design Award for Design Excellence – Exterior Lighting at the 2019 North American International Auto Show (NAIAS).... more

DETROIT (Jan. 14, 2019) – Sports car enthusiasts have been waiting more than 20 years for the return of Supra and will soon be able to purchase the 2020 Toyota GR Supra for a Manufacturer’s Suggested Retail Price of $49,990.... more

DETROIT (Jan. 14, 2019) – In July 2018, in view of tens of thousands of spectators at England’s world-renowned Goodwood Festival of Speed, a low, long-hood sports car wearing full-body camouflage with mysterious “A90” markings blasted up the narrow, curvy hill-climb circuit. For Toyota enthusiasts, “A90” was the giveaway: the A40, A60, A70 and A80 that came before were Supras.... more

DETROIT (Jan. 14, 2019) – Freshly updated for the 2020 model year, the RC F coupe now boasts improved performance, revised styling and an all-new, limited production Track Edition. With the introduction of the RC F Track Edition, hard core driving enthusiasts no longer have to decide between a luxury car for the street and a serious performance car for the track. Blending the luxury and craftsmanship of Lexus with performance upgrades typically reserved for exotic sportscars, the RC F Track Edition is capable of turning hot laps all afternoon and being driven home that night. It’s the latest milestone for the F performance brand that will continue to evolve as an important pillar of the overall strategy at Lexus.    ... more

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DETROIT (January 11, 2019) – Lexus shocked the automotive world in Detroit three years ago with the debut of the LC coupe. It was a testament to the brand’s new sense of creative ambition, but it was only just the beginning. Since then, the Lexus design team has been exploring the brand’s evolution and the latest result of those explorations will make its debut at the 2019 North American International Auto Show with the world premiere of the Lexus LC Convertible Concept.
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DETROIT (Jan. 10, 2019) – The Toyota exhibit at the 2019 North American International Auto Show (NAIAS) will feature Toyota’s full vehicle lineup of cars, trucks and SUVs, including the all-new 2020 Toyota Supra. Visitors will also experience the future of mobility with Toyota concept vehicles and the all-new Corolla Hybrid and Corolla XSE, RAV4, Prius AWD-e, TRD Camry and TRD Avalon. NAIAS takes place at Cobo Center January 14 – 27 in Detroit.... more

Toyota is kicking off 2019 with the premiere of its all-new 2020 Supra on Monday, January 14, at 9:40 a.m. EST during the 2019 North American International Auto Show.... more

PLANO, Texas, January 9, 2019 –As a result of the most recent action taken by Takata under its 2016 agreement with the National Highway Traffic Safety Administration to fix defective airbag inflators, Toyota is adding vehicles to the series of safety recalls it has been conducting.... more

DETROIT (Jan. 9, 2019) – Lexus will bring luxury to the Cobo Center when the 2020 Lexus RC F Track Edition makes its world premiere during the 2019 North American International Auto Show, Jan. 14 – 27.  This marks the 30^th anniversary for Lexus at the NAIAS.... more

Tune-in to watch live from #NAIAS on Jan. 14 @ 1:10 PM EST: https://livestream.com/lexusinternational/Detroit2019... more

LAS VEGAS (Jan. 8, 2019) – Kenworth Truck Company and Toyota Motor North America are collaborating to develop 10 zero-emission Kenworth T680s powered by Toyota hydrogen fuel cell electric powertrains. This collaboration is part of a $41 million Zero and Near-Zero Emissions Freight Facilities (ZANZEFF) grant preliminarily awarded by the California Air Resources Board (CARB), with the Port of Los Angeles as the prime applicant. The grant monies are part of a larger $82 million program that will put fuel cell electric tractors, hydrogen fueling infrastructure, and zero emissions cargo handling equipment into operation in the ports and Los Angeles basin in 2020.... more

LAS VEGAS, Jan. 7, 2019 – Toyota and Lexus are bringing industry-leading connected car capabilities to their vehicles in the United States.... more