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Toyota Charts Course for the 2025 Rebelle Rally
THREE FORKS, Mont. (July 15, 2025) – This past weekend at the XOVERLAND Ranch, Toyota Motor North America (Toyota) announced the renewal of its participation in the Rebelle Rally, the longest competitive off-road navigation rally in the United States known for featuring all-women two-person teams. For 2025, Toyota is fielding a team from outside the company, a first for the company, while continuing to send 12 internal team members to compete. Additionally, Toyota is returning as presenting sponsor of the live event webcast for the fourth consecutive year.
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News Gets Social: Toyota USA News is Now Live on Instagram and Threads
PLANO, Texas (July 14, 2025) – Toyota USA News, the latest way to stay up to date on all breaking Toyota news, officially launched on Instagram and Threads today. Followers can easily track the latest press announcements from Toyota on the new channels, making it easy to share, like, and engage with every post. Stay up to date with product reveals and announcements, company updates and more, straight from Instagram and Threads.
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Toyota Provides $600,000 for Texas Flood Relief
PLANO, Texas (July 8, 2025) – Toyota Motor North America (TMNA) is partnering with Toyota Financial Services (TFS), Gulf States Toyota (GST), Southeast Toyota (SET), Vic Vaughan Toyota of Boerne and Toyota and Lexus dealers nationwide, to provide a combined donation of more than $600,000 to support those impacted by the devastating flash floods in Kerr County and the Texas Hill Country over the July 4th weekend. The group’s relief efforts include donations to the Community Foundation of the Texas Hill Country’s Kerr County Flood Relief Fund, along with matching contributions, in-kind donations and volunteerism.
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Toyota Affirms Commitment to Arizona Proving Grounds with New Investment
WITTMANN, Ariz. (July 2, 2025) – Toyota Motor North America (Toyota) announced today that it has allocated and broken ground on more than $50 million in construction of new amenities for vehicle and automotive technology testing and development, affirming commitment to the Arizona Proving Grounds. The new construction includes a 5.5-mile oval track, an off-road park, and new ride and handling surfaces, among many other improvements. Most of the new construction will be complete by later this year. Toyota is also planning a future facility for development of advanced driver assistance technology. Formally named the Arizona Mobility Test Center at Toyota Arizona Proving Grounds (AMTC at TAPG), the facility, under Toyota ownership, has been available to industry as a vehicle testing resource since 2021.
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Toyota Motor North America Reports June, Second Quarter 2025 U.S. Sales Results
PLANO, Texas (July 1, 2025) – Toyota Motor North America (TMNA) today reported June 2025 U.S. sales of 193,248 vehicles, up 0.1 percent on a volume basis and up 8.4 percent on a daily selling rate (DSR) basis versus June 2024. Sales of electrified vehicles for the month totaled 90,426 up 6.7 percent on a volume basis and up 15.5 percent on a DSR basis representing 46.8 percent of total sales volume.
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Electrified Trailblazer:
The Toyota Prius Celebrates 25 Years in the U.S.
PLANO, Texas (June 16, 2025) – When the Prius burst into the U.S. market, it was nothing short of a revolution—a true trailblazer in the world of hybrid vehicles. It set the stage for the electrification movement, captivating environmentally conscious drivers with its innovative spirit. Fast forward 25 years, and the 2026 Toyota Prius has evolved into a striking embodiment of sportiness and aggression. With its bold, aerodynamic design, it not only turns heads but also continues to have exceptional fuel efficiency, proving that it remains firmly rooted in its pioneering legacy while embracing the future of driving.
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