Detroit — As temperatures fluctuate this winter in Michigan, one thing for sure is snowy, icy and even cold rainy days are here through March and warm winter boots and socks are still  a “must have” in Michigan.  To protect families from the cold, on Saturday, January 9, 2016, Toyota Motor North America through its “Toyota Walk In My Boots” community outreach project and the North American International Auto Show activities, for the fifth year, stepped in to help area low-income and homeless families by providing new insulated winter boots and socks to more than 200 participants of The Salvation Army Conner Creek Corps Community Center located on Detroit’s Eastside and The Salvation Army Booth Services of Detroit, a homeless shelter for primarily women and single mothers and their children.
 
Without adequate clothing, often low-income families and people experiencing homelessness have a much higher risk than the general population of developing exposure-related conditions such as hypothermia and frostbite. “With the need greater than ever because of the cold winter months, we are blessed to have support from good corporate citizens like Toyota, who are ‘Doing the Most Good’ by raising awareness of our mission to feed, shelter and clothe those who are less fortunate,” said Major Russ Sjogren, general secretary and Metro Detroit area commander, The Salvation Army Eastern Michigan Division.
 
If you are poor, you are essentially an illness, an accident, or a paycheck away from living on the streets. In Detroit alone, two-thirds of people can’t afford basic needs like housing and health care, even when family members are employed; and 67% of Detroit families are either under the poverty line or what is identified as “ALICE”, asset-limited, income-constrained, employed. Meanwhile, more than half of Michigan’s homeless population is made up of families; and one in three who are homeless are children.
 
“At Toyota, we want to build more than just great cars and trucks,” said Michael Rouse, vice president, Diversity, Philanthropy and Community Affairs, Toyota Motor North America. “We want to help build great communities; and in times like these, we must remember to help one another. We want the work that is being done at The Salvation Army of Metro Detroit to continue for years to come. And, we hope that our donation of winter boots and socks will help to enrich lives…one step at a time.”