The brand also gifted the nationally-renowned arts organization, Harlem School of the Arts, with a $10,000 donation, designed to uplift and empower the music superstars of tomorrow
NEW YORK (Jan. 30, 2018) – During a star-studded weekend when major achievements in the music industry were celebrated on the biggest stage, Toyota spotlighted groundbreaking artists Victory Boyd and Grammy-nominated singer Ledisi during an evening of acoustic performances. Additionally, students from the Harlem School of the Arts, which classically trains young musicians on strings, piano, guitar and more, opened the night by performing popular songs from some of today’s hottest R&B and hip-hop artists.
“Toyota is a champion of new music discovery and we are dedicated to enabling people to find emerging artists,” says Mia Phillips, national manager, Toyota Brand Marketing Strategy. “From Victory being discovered in Central Park to the wonderful youth musicians from Harlem School of the Arts, you never know where the next superstar will be found, and hopefully, when they are, people will remember Toyota was the first to show love to that person.”
Joining Toyota on this unique musical journey was chef Danielle Saunders, the “hip-hop” chef who has created and curated cuisine for a who’s who of the music industry, as well as visual artist Max Sansing, whose work was recently featured at the Scope Art Fair during 2017 Miami Art Week. Sansing created a one-of-a-kind art piece celebrating the Toyota Music logo and platform. A behind-the-scenes video of Sansing’s piece can be seen on the Toyota Showcase Facebook page.
During the event, guests were introduced to Victory Boyd, an up-and-coming “soulful folk” singer/songwriter/multi-instrumentalist signed to Roc Nation. The Michigan native moved the crowd with a rousing rendition of Stevie Wonder’s “Ribbon in the Sky”, earning her a standing ovation. Following Boyd’s stirring performance, Ledisi sang several of her hits, including “All The Way,” her Grammy-nominated song for Best Traditional R&B Performance.
“It’s so important for artist like myself to be exposed to influencers and industry peers,” says Boyd. “It’s great that Toyota sees the significance of putting a spotlight on emerging artists by giving us a platform to share our music.”
Additionally, Toyota presented faculty from the Harlem School of the Arts with a $10,000 donation to go towards the organization’s HSA Prep program. This highly-selective, pre-professional scholarship program, geared towards students ages 12 to 18, focuses on advanced-level arts training in music, dance, theatre and visual arts. Nearly 100% of the graduates from this program go on to attend prestigious colleges, universities and conservatories across the country.
“Toyota has long been a proud supporter of music education,” says Phillips. “From partnerships with VH1’s Save The Music to the Thelonious Monk Institute of Jazz, we are pleased to have the Harlem School of the Arts join the fold as one of the phenomenal organizations we support, further helping expand and spread the importance of music education to future generations.”
As a champion of new music discovery, this event is one of many Toyota produces across the country in support of the brand’s Toyota Music platform. The Toyota Music platform shines a spotlight on emerging artists from a variety of genres, including hip-hop, R&B, and rock.
About Toyota Motor North America
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.6 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.
Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.
Taryn Williams Clark