WOVNS Honored As First Ever 'Toyota Maker' at The Fifth Annual Martha Stewart American Made Summit

NEW YORK (Oct. 24, 2016) — Toyota, partnering with Meredith Corporation’s Martha Stewart Living magazine, celebrated its first “Toyota Maker” Honoree at the Fifth Annual Martha Stewart American Made Summit on Saturday. This recognition spotlights an up-and-coming American company that is driving positive solutions in their industry and community. WOVNS, founded by Makers Dena and Chelsea Molnar, was recognized at the summit and awarded a $10,000 grant by Toyota.

The first platform of its kind, WOVNS is a San Francisco/Maui-based company that is both a textile studio and technology platform. Their method takes an industrial manufacturing process, Jacquard weaving, and makes it accessible to everyone by allowing individuals to upload digital files and translate them into custom woven textiles. Working with U.S. textile manufacturers, WOVNS has developed a patent pending system that enables textile production in quantities as small as a single yard. The scalability of Jacquard weaving enables WOVNS customers to easily transition from experimenting with new designs such as DIY home decor projects to producing larger quantities of fabric for custom lines of apparel, for example.

“Toyota is thrilled to recognize and celebrate our first-ever Toyota Makers, Dena and Chelsea Molnar with WOVNS, for the work they have done to revolutionize textile production with their innovative technique,” says Nancy Inouye, national media manager, Toyota Motor Sales, U.S.A. “We applaud the work they and so many makers have done to influence and cultivate entrepreneurship in America, reinvigourating the nation’s economy.”

Toyota has proudly built more than 22 milion vehicles in America since 1986 and is responsible for nearly 365,000 U.S. jobs. Throughout the United States, Toyota has 10 manufacturing facilities, three of which produce the best-selling car in America for more than a decade, The Camry.

Martha Stewart American Made is a nationally recognized platform led by Martha Stewart and the Martha Stewart Living editors that highlights the next generation of American artisans; celebrating those who have turned their passions across the fields of Food, Style, Design, and Technology into businesses. This year’s event included networking and roundtable discussions, targeted learning sessions, and an American food tasting cocktail party. Attendees mingled with other makers from across the country at the Toyota Networking Lounge while creating customized leather cuffs at the Craft Station.

“Martha Stewart Living is very excited to be working with Toyota on their first “Toyota Maker” program,” says VP/Publisher of Martha Stewart Living, Daren Mazzucca. “Martha Stewart American Made is such an incredible event and inspires many across the country, and we are proud to support WOVNS in their entrepreneurial pursuits.”

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ABOUT TOYOTA
Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.

ABOUT MARTHA STEWART LIVING
With 9 million monthly readers, Martha Stewart Living has elevated the everyday of consumers for 25 years now. From expert advice to original ideas that take the reader to new heights and have real impact, Martha Stewart Living always provides readers with something to learn. With 15 million monthly video viewers and 9 million monthly social followers, MSL has captured all generations introducing the new and the now for living a more beautiful life. Additional information about MSL is at www.marthastewart.com.

ABOUT MEREDITH CORPORATION
Meredith Corporation has been committed to service journalism for 115 years. Today, Meredith uses multiple distribution platforms – including broadcast television, magazines, and digital – to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.

Meredith's National Media Group reaches more than 100 million unduplicated women every month, including nearly three out of four American Millennial women. Meredith is the leader in creating and distributing content across platforms in key consumer interest areas such as food, home, parenting and health through well-known brands such as Better Homes and Gardens, Allrecipes, Parents and SHAPE. Meredith also features robust brand licensing activities, including more than 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing is an award-winning, strategic and creative agency that provides fully integrated marketing solutions for many of the world’s top brands, including Kraft, Lowe’s, TGI Friday’s and NBC Universal.

Meredith's Local Media Group includes 17 owned or operated television stations reaching 11 percent of U.S. households. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 – including Atlanta, Phoenix, St. Louis and Portland – and 13 in Top 50 markets. Meredith's stations produce approximately 700 hours of local news and entertainment content each week, and operate leading local digital destinations.

Saatchi LA for Toyota
Kimberly Harms
(310) 214-6218
[email protected]

Martha Stewart Living
Liz Malone
(212) 551-7172
[email protected]