MTV Personality Sway Calloway Joins Local Influencers, Green Thought Leaders to Promote Sustainability Mission 

TORRANCE, Calif. (Oct. 22, 2014) – Toyota Green Initiative will celebrate five years of partnership with Historically Black Colleges and Universities (HBCUs) during the State Farm Magic City Classic in Birmingham, Ala. Launched by Toyota in 2009, the Toyota Green Initiative (TGI) is an environmental stewardship platform that educates HBCU students, alumni, and the surrounding community on the benefits of sustainable living. This year, the program aims to inspire and spark conversations beyond college campuses through partnerships and community service.
In an effort to make the State Farm Magic City Classic more “green,” TGI will join forces with local  partners Alabama Power Company, City of Birmingham and the Birmingham Business Alliance to present a series of signature events geared toward educating – and empowering – Birmingham and surrounding communities.
State Farm Magic City Classic fans can get an early start on the weekend ‘rivalry’ by participating in the City of Birmingham’s Electronics Recycling Day at Linn Park on Thursday, October 23.  Hosted by the city’s Keep Birmingham Beautiful Commission, Alabama A&M and Alabama State will compete for bragging rights as the “green team” of the State Farm Magic City Classic.  On Friday, October 24, local sustainability experts will engage in a panel discussion presented by Alabama Power moderated by nationally syndicated radio host and MTV personality Sway Calloway.

Calloway will also join the Birmingham Business Alliance Talent Recruitment Project for a lunch with college students interested in learning more about various career paths, including green jobs. Then, TGI will lead Day of Service activities at Restoration Academy in Fairfield, Ala. where students and volunteers will install energy efficient light bulbs, build water conservation landscapes and participate in a community recycling drive.
As part of the fifth anniversary celebration, Toyota will conclude the delivery of leased Prius lift backs to twenty-two select Southwest Athletic Conference and Central Intercollegiate Athletic Association schools with a joint presentation to State Farm Magic City Classic rivals Alabama A&M University and Alabama State University.
“Our commitment to environmental progress extends throughout HBCU campuses” said Jim Colon, VP of African-American Business Strategy for Toyota Motor Sales, Inc. “Recently, 16 of 22 partner schools, were recognized for adopting sustainable practices, from campus recycling programs to LEED Certification. We are proud to provide resources that help further their sustainability practices.”
The TGI coalition, a collection of celebrities and environmental experts who speak on relevant ways to go green, participate in panel discussions and host workshops at TGI sponsored HBCU sports events in Birmingham, Ala., Charlotte, N.C. and Houston. Coalition members include actor Lance Gross, environmental advocates Earthseed, SMB Essentials CEO Lake Louise, green blogger Yoli Ouiya, environmentalist and former NFL player Will Witherspoon, and student ambassador and TGI Campus Contest Winner Stephen Graddick.
The State Farm Magic City Classic is the largest HBCU football event with a cultural tradition of pageantry and fellowship that has continued for generations. The classic is typically a week-long affair. It includes community outreach events, parades, step-shows, tailgating, and half-time shows that include the battle of the bands.


About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve assembled more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. 
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit  

Enid Johnson
Burrell Communications for Toyota
[email protected]


Email Sign Up

Enter your email address below to sign up for email alerts.

*Indicates Required