Toyota Celebrates Inclusion and Mobility with Special Olympics in Chicago

Toyota Celebrates Inclusion and Mobility with Special Olympics in Chicago

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Activations on Friday and Saturday showcase products, mobility technology, and fun giveaways

PLANO, Texas (July 12, 2018) – Toyota is proud to be the Presenting Sponsor for the Special Olympics 2018 Unified Cup in Chicago, July 17-20, 2018. Toyota affiliates have been a regional sponsor of Special Olympics since 1986, and became a worldwide partner in 2017.

To highlight the partnership, the company’s commitment to sports, and movement to a mobility company, Toyota will have several activations for attending Unified Cup fans and supporters to visit July 20-21.

Activations will differ slightly based on location (see detailed list at bottom of release), and will include:

#Startyourimpossible photo: Inspired by Toyota’s global Start Your Impossible initiative, this photo opportunity gives attendees the chance to share with the world their own “impossible” and take home a keepsake image.

Mobility display: Learn more about what makes Toyota a mobility company and how it helps people move not only from point A to point B, but also through life.

Human Support Robot (HSR): Learn about the Human Support Robot and how Toyota believes support technology can improve everyday life. Guests will have the opportunity to share with Toyota their own access and mobility needs.

Cheer cards: Attendees can customize cheer cards to support competing athletes and teams.

Highlander Special Olympics pins: Using the interior space of a Hybrid Highlander, guests can customize and create a unique Special Olympics pin to show their support.

Sienna skee ball: Attendees can play a game of skee ball inside a Sienna for fun prizes.

Prize wheel: Guests can take a spin at winning Toyota-branded prizes to take home.

Activation schedule:

  • Friday, July 20th, 3 pm-8 pm CDT, Toyota Park (Start Your Impossible photo, cheer cards, Highlander Special Olympics pins, Sienna skee ball, HSR, and mobility display)
  • Saturday, July 21st, 1 pm- 7 pm CDT, Soldier Field (Start Your Impossible photo, Highlander Special Olympics pin, mobility display, HSR, Sienna skee ball)
  • Saturday, July 21st, 7 pm – 11 pm CDT, Huntington Bank Pavilion (Start Your Impossible photo, mobility display, Highlander Special Olympics pins, prize wheel, cheer cards)

About Special Olympics
Special Olympics is a global inclusion movement using sport, health, education and leadership programs every day around the world to end discrimination against and empower people with intellectual disabilities. Founded in 1968, and celebrating its 50th Anniversary this year, the Special Olympics movement has grown to more than 5 million athletes and Unified partners in more than 170 countries. With the support of more than 1 million coaches and volunteers, Special Olympics delivers 32 Olympic-type sports and over 108,000 games and competitions throughout the year. Special Olympics is supported by individuals, foundations and partners, including Bank of America, the Christmas Records Trust, The Coca-Cola Company, ESPN, Essilor Vision Foundation, the Golisano Foundation, the Law Enforcement Torch Run® for Special Olympics, Lions Clubs International, Microsoft, Safilo Group, TOYOTA, United Airlines, and The Walt Disney Company. Click here for a full list of partners. Engage with us on: TwitterFacebookYouTubeInstagram, and our blog on Medium. Learn more at

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 36 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 87 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit

Leigh Anne Sessions
[email protected]


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