Toyota Announces Appointment of New Vice President of Integrated Marketing Operations

Toyota Announces Appointment of New Vice President of Integrated Marketing Operations

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PLANO, TX (May 24, 2017) – Toyota Motor North America (TMNA) today announced the appointment of Vinay Shahani to vice president, Integrated Marketing Operations, effective June 5, 2017. Shahani’s responsibilities include leading media strategy, digital and social media, vehicle incentive strategy, motorsports, engagement marketing, auto shows, and other consumer events throughout the United States. Shahani reports to Ed Laukes, group vice president, Toyota Division Marketing.

“Vinay brings fresh perspective to Toyota that is complemented with his marketing background and cross-functional experience in the automotive industry,” said Laukes.  “We are eager to have him on the team, and look forward to his contributions as we transition to our new home in Plano.”

Previously, Shahani was the senior vice president, Marketing, for Volkswagen of America. In that role, he was responsible for leading all aspects of marketing for the Volkswagen brand in the United States.
Shahani was with Volkswagen for over three years after almost ten years at Nissan North America, where he held various management positions in marketing, sales and manufacturing. He has also worked for Sun Microsystems, Arthur Andersen and Ford Motor Company in a variety of marketing, management and engineering roles.
Shahani holds a Bachelor’s degree in Mechanical Engineering from the University of Michigan and has earned Master’s degrees in both Business Administration and Manufacturing Systems Engineering from Stanford University.

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.  
Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit 

Aaron Fowles

Amanda Roark




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