Email Sign Up
CartLatest News
Toyota Brings Glow Up Classic to Super Bowl LX, Investing in the Future of Girls in Flag
PLANO, Texas (Jan. 30, 2026) – At Super Bowl LX, Toyota Motor North America is supporting the athlete journey through season-long investment in flag football, highlighted by a pair of Super Bowl ads and a glow-in-the-dark game that marks a moment-defining step for females in flag.
Read More
Toyota Celebrates Team Toyota Winter Athletes and Athlete Ambassadors as They Prepare to Compete at the Highest Level of International Sport
PLANO, Texas (Jan. 29, 2026) — Toyota proudly recognizes its Team Toyota Winter Olympic and Paralympic athletes and Toyota U.S. Ski & Snowboard athlete ambassadors for their dedication, performance and commitment to excellence as they continue their competitive journeys.
Read More
The Tacoma Makes History … Again!
PLANO, Texas (Jan. 28, 2026) – The fourth-generation Toyota Tacoma made history last year when it was the first midsize pickup truck to win the Texas Auto Writers Association (TAWA) Truck of Texas. It topped itself in 2026, becoming a back-to-back winner when awarded the title Truck of Texas by TAWA at its 32nd annual Texas Truck Rodeo event. This marks the fourth time in five years a Toyota pickup has taken the top award at the Truck Rodeo, with the full-size Toyota Tundra earning honors in 2022 and 2024.
Read More
Something New is On the Horizon
PLANO, Texas (Jan. 27, 2026) — Something new is on the horizon.
Read More
Toyota Motor North America Reports 2025 U.S. Sales Results
PLANO, Texas (Jan. 5, 2026) – Toyota Motor North America (TMNA) today reported year-end 2025 U.S. sales of 2,518,071 vehicles, up 8.0 percent on a volume basis and up 8.3 percent on a daily selling rate (DSR) basis compared to 2024. Sales of electrified vehicles for the year totaled 1,183,248, up 17.6 percent on a volume basis and up 17.9 percent on a DSR basis, representing 47.0 percent of total sales volume.
Read More
Toyota Aims to Begin Selling U.S. Vehicles in Japan from 2026
TOYOTA CITY, Japan (Dec. 19, 2025) ― Toyota Motor Corporation aims to begin introducing three models produced in the United States—the Camry sedan, Highlander SUV, and Tundra pickup truck—to the Japanese market from 2026. By selling these three popular American […]
Read More