News
Toyota Provides $600,000 for Texas Flood Relief
PLANO, Texas (July 8, 2025) – Toyota Motor North America (TMNA) is partnering with Toyota Financial Services (TFS), Gulf States Toyota (GST), Southeast Toyota (SET), Vic Vaughan Toyota of Boerne and Toyota and Lexus dealers nationwide, to provide a combined donation of more than $600,000 to support those impacted by the devastating flash floods in Kerr County and the Texas Hill Country over the July 4th weekend. The group’s relief efforts include donations to the Community Foundation of the Texas Hill Country’s Kerr County Flood Relief Fund, along with matching contributions, in-kind donations and volunteerism.
Read MoreToyota Affirms Commitment to Arizona Proving Grounds with New Investment
WITTMANN, Ariz. (July 2, 2025) – Toyota Motor North America (Toyota) announced today that it has allocated and broken ground on more than $50 million in construction of new amenities for vehicle and automotive technology testing and development, affirming commitment to the Arizona Proving Grounds. The new construction includes a 5.5-mile oval track, an off-road park, and new ride and handling surfaces, among many other improvements. Most of the new construction will be complete by later this year. Toyota is also planning a future facility for development of advanced driver assistance technology. Formally named the Arizona Mobility Test Center at Toyota Arizona Proving Grounds (AMTC at TAPG), the facility, under Toyota ownership, has been available to industry as a vehicle testing resource since 2021.
Read MoreToyota Motor North America Reports June, Second Quarter 2025 U.S. Sales Results
PLANO, Texas (July 1, 2025) – Toyota Motor North America (TMNA) today reported June 2025 U.S. sales of 193,248 vehicles, up 0.1 percent on a volume basis and up 8.4 percent on a daily selling rate (DSR) basis versus June 2024. Sales of electrified vehicles for the month totaled 90,426 up 6.7 percent on a volume basis and up 15.5 percent on a DSR basis representing 46.8 percent of total sales volume.
Read MoreToyota GAZOO Racing North America Announces 2026 GR Cup Series Schedule
Toyota GAZOO Racing North America (TGRNA), in partnership with SRO America, today announces the 2026 race schedule for the Toyota GR Cup Series. The series will once again feature 14 races across seven rounds, bringing thrilling action to some of the most famed racing circuits in North America, with drivers and teams competing in Toyota GR86 race cars for $1 million in purse and prizes.
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Electrified Trailblazer:
The Toyota Prius Celebrates 25 Years in the U.S.
PLANO, Texas (June 16, 2025) – When the Prius burst into the U.S. market, it was nothing short of a revolution—a true trailblazer in the world of hybrid vehicles. It set the stage for the electrification movement, captivating environmentally conscious drivers with its innovative spirit. Fast forward 25 years, and the 2026 Toyota Prius has evolved into a striking embodiment of sportiness and aggression. With its bold, aerodynamic design, it not only turns heads but also continues to have exceptional fuel efficiency, proving that it remains firmly rooted in its pioneering legacy while embracing the future of driving.
Read MoreToyota Prius Plug-in Hybrid Gets Edgier with New Nightshade Edition
PLANO, Texas (June 16, 2025) – For 2026, Toyota is introducing the Prius Plug-in Hybrid Nightshade Edition – a bold new chapter in the Prius lineup that fuses sleek sophistication with an unmistakable edge. Built off the XSE grade, the Nightshade Edition elevates the iconic design with an array of captivating black accents that enhance the already stunning profile. From the sleek black badging and door sills to the stylish door handles and bumper trim, every detail has been meticulously crafted to create a cohesive and aggressive look.
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