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2027 Toyota Land Cruiser: Rugged Where It Counts, Premium Where It Matters
PLANO, Texas (April 7, 2026) – The Toyota Land Cruiser enters the 2027 model year with enhancements that further elevate its signature balance of rugged capability and refined luxury. New for 2027, available features include a High Mounted Air Intake and Heated and Ventilated Second-Row Outboard Seats. A new exterior color, Inked, has joined this year’s palette. The 2027 Land Cruiser is expected to arrive at dealerships in Spring 2026, with a Manufacturer’s Suggested Retail Price (MSRP) starting at $57,880.
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All-New 2026 Toyota RAV4 Takes Center Stage in “What’s Your RAV4?” Campaign
PLANO, Texas (April 6, 2026) – Launching today, Toyota’s new marketing campaign, “What’s Your RAV4?”, introduces the all-new 2026 Toyota RAV4 – the 6th generation of America’s best-selling Small SUV. The campaign highlights RAV4’s bold new design, hybrid performance and advanced technology, showcasing the individuality of today’s drivers and inviting them to define what RAV4 means to them.
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Driven by People, Powering the Future
GEORGETOWN, Ky. (March 23, 2026) — It was 1986. Bon Jovi and Madonna filled the airwaves. Halley’s Comet whizzed overhead, and the Chicago Bears shuffled their way to a championship. Toyota also took a bold new step into U.S. operations, as it broke ground in Kentucky and set the stage for millions of vehicles rolling off the line, starting with the Toyota Camry sedan.
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Toyota Celebrates Team Toyota Athletes, including Andrew Kurka and Oksana Masters for Their Recent Achievements at the Highest Levels of Global Competition
PLANO, Texas (March 20, 2026) — Toyota celebrates Team Toyota athletes Andrew Kurka and Okana Masters for their recent success on the global sports stage, alongside the continued achievements of its full roster of Team Toyota winter athletes and U.S. Ski & Snowboard ambassadors during the 2026 season.
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Toyota Tennessee Donates $100,000 for STEM Education in Jackson-Madison County
JACKSON, Tenn. (March 11, 2026) – Spend a few minutes talking with Nyla Sanchez, a seventh grader at Malesus STEM Innovation Center, and it is easy to see how students benefit from hands-on learning. In her middle school classroom, the […]
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Toyota and Acclaimed Latin Grammy Winning Pop Star Ela Taubert Wrap Successful U.S. Tour Partnership with a Final Performance in Las Vegas
PLANO, TEXAS (March 4, 2026) – Toyota and Colombian singer-songwriter, ELA Taubert, wrapped a successful partnership during the recent U.S. leg of her tour, “Preguntas a las 11:11”, with an intimate pop-up show in Las Vegas, Nevada. Thousands of fans delighted in the singer’s lyrical music during tour stops in major cities including Los Angeles and New York. To mark the finale, Ela and Toyota invited fans to vote on the city where they wanted her to perform and the overwhelming number of votes were cast for Las Vegas.
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