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Drifting in a Mall? Toyota’s Pitch Part II Takes Another Turn at Car Ads
PLANO, Texas (March 22, 2022) – What if car commercials were just as exciting as the cars themselves? Toyota takes aim at that question in the latest installment of its “Pitch” series with “The Focus Group.” In this round, Toyota Gazoo North America Racing (TGR-NA) team drivers make precision maneuvers in race modified cars and a GR86 inside and around an abandoned shopping mall. But, as the suits step in and ask for a more subdued approach, the focus group quickly loses interest, and the drivers, they just keep being themselves.
Read MoreToyota and ChargePoint Enhance EV Driving Experience with Home and Public Charging
PLANO, Texas, and CAMPBELL, Calif. (March 22, 2022) – In preparation for the launch of its all-new 2023 bZ4X battery electric SUV later this year, Toyota Motor North America, Inc. (Toyota) announced today it will work with ChargePoint, Inc. (NYSE: CHPT), a leading EV charging network, to offer customers home and public EV charging solutions.
Read MoreToyota Ventures Opens 2022 Call for Innovation Focused on the Factory of the Future
LOS ALTOS, Calif. (March 17, 2022) – Toyota Ventures launched its third global “call for innovation” today to search for early-stage companies that can help make the factory of the future a reality sooner. In partnership with Toyota’s Manufacturing Project Innovation Center (MPIC) and Toyota Research Institute (TRI), the 2022 call focuses on finding scalable solutions to modernize manufacturing and advance sustainable production. Through May 31, 2022, qualified entrepreneurs are invited to apply to the call for an opportunity to receive between $500,000 and $2 million in venture capital funding from Toyota Ventures.
Read More$27 Million Investment to Expand Toyota’s Long Beach Manufacturing Capabilities
LONG BEACH, Calif. (March 16, 2022) – For 50 years, TABC has led the way for Toyota’s manufacturing operations in North America. Today, Toyota Motor North America (TMNA) announced a $27 million investment in the operation to support an increase […]
Read MoreTeam Toyota’s Oksana Masters Becomes Most Decorated U.S. Winter Paralympian at the 2022 Paralympic Winter Games
BEIJING (March 14, 2022) – At 32 years old, Team Toyota’s Oksana Masters earned a record total of seven medals in seven events at the Paralympic Winter Games Beijing 2022 to become the most decorated U.S. Winter Paralympian of all […]
Read MoreTeam USA, Team Toyota’s Rico Roman Wins Third Paralympic Medal at Paralympic Winter Games
BEIJING (March 14, 2022) – At 41 years old, Team Toyota’s Rico Roman won his third Paralympic gold medal as part of Team USA, winning the gold medal game in men’s sled hockey at the Paralympic Winter Games Beijing 2022 […]
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