Latest News

Scion Brings the ‘Weird’ with James Franco and Jaleel White

TORRANCE, Calif. (Sept. 14, 2015) – Scion has always been a little weird. With no-haggle pricing, standard premium features and cars shaped like toasters, Scion has proudly done things differently. Now, actors James Franco, Jaleel White, and an inflatable tube man take the all-new Scion iM and iA for a spin in the brand’s newest ad campaign, titled “Weird, Right?” This is the largest marketing campaign for Scion since the brand’s launch in 2003.

Read More
Buckle Up for Life Dispels Top Five Myths about Car Seats – Just in Time for Child Passenger Safety Week

Buckle Up for Life Dispels Top Five Myths about Car Seats – Just in Time for Child Passenger Safety Week

NEW YORK (Sept. 10, 2015) –  It’s no secret that driving with small children can be full of challenges – from battles over whose turn it is to pick the music to making sure you’re fully stocked with snacks and supplies. But one thing that should not be a puzzle is how to keep them safe. That’s why Buckle Up for Life, the national education program from Toyota and Cincinnati Children’s, is sharing the top five myths and facts on car seats, just in time for Child Passenger Safety Week (September 13-19).

Read More
Toyota Tundra: Big, Brawny and Brainy All-American Full-Size Pickup

Toyota Tundra: Big, Brawny and Brainy All-American Full-Size Pickup

It’s true what they say, everything is bigger in Texas, and that goes for the Toyota Tundra family of full-size pickups assembled there. Tundra is big in stature, power and model choice, with 50 total configurations available. And, Limited, Platinum, 1794 Edition and TRD Pro models have a bigger fuel tank for 2016 -- now 38 gallons vs. 26.4 before – plus a standard integrated Trailer Brake Control.

Read More

Public and Private Sectors Work Together to Test Renewable CO2-free Hydrogen Supply Chain

According to the Intergovernmental Panel on Climate Change, nearly 25 gigatons of CO2 -- over half of the world's greenhouse gas emissions -- come from the use of fossil fuels in electricity and heat generation, industry, and transportation*. Realizing the importance of taking on this challenge by establishing carbon-neutral supply chains across different sectors (from power generation to vehicle fueling) as soon as possible, major corporate and public sector partners in Japan have decided to work together.
 

Read More

Email Sign Up

Enter your email address below to sign up for email alerts.

*Indicates Required

Providing your email address will result in receipt of periodic emails from Toyota for the topics selected. You can unsubscribe at any time.