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Upping the Ante: 2017 RAV4 Gains Two New Grades and Standard Toyota Safety Sense™ P

Upping the Ante: 2017 RAV4 Gains Two New Grades and Standard Toyota Safety Sense™ P

With more than 20 years under its belt, Toyota’s popular RAV4 continues to set the stage for the compact sport-utility segment, bringing high doses of value, style, and safety to discerning drivers. In 1996, the RAV4 – an acronym for Recreational Active Vehicle with 4WD – was positioned as Toyota’s “new-concept sport utility vehicle” that blended conventional passenger car elements with the features of a light, off-road vehicle. For 2017, the onetime “new-concept” builds upon this two-decades-old avant-garde foundation and offers a bevy of standard-issue safety technology with its Toyota Safety Sense P active safety package.

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