Latest News
Toyota Tundra Carries Ten-Foot-Tall World Series Trophy During Cubs Victory Parade
CHICAGO, Ill., Nov. 4, 2016 – Toyota, the official automotive sponsor of the Chicago Cubs and Wrigley Field, congratulates the Cubs on their historic World Series Championship!
Read MoreRally RAV4 Wins National Championship
Torrance, Calif., (November 3, 2016) — We are all moved by a great story about overcoming adversity. After a bittersweet DNF at Lake Superior, the team bounced back in triumphant fashion over the weekend at the Empire State Performance Rally (ESPR). Ryan Millen, Christina Fate and their virtually bulletproof Rally RAV4 won the 2WD Class National Championship in NASA Rally Sport’s winner-take-all event. National Championships are always something to be incredibly proud of, but to put an even finer point on the accomplishment Millen and the RAV4 finished second overall. With that, they bested every single car in the competition, save one, regardless of class, drive wheels, power level or really anything else.
Read MoreToyota to Debut Stunning All-New 2018 C-HR at LA Auto Show
The compact crossover game is about to change at 12:45 p.m. PST, Thursday, November 17.
Check out the reveal at: https://livestream.com/Toyota/LA2016. #ToyotaCHR
Toyota’s Prius G Cracks the Top 10 in SEMA’s Battle of the Builders®
TORRANCE, Calif., Nov. 2, 2016— Gordon Ting of Beyond Marketing, builder of the Prius G, has been selected to join the elite company of the top 10 builders in the third annual SEMA Battle of the Builders® competition at the 2016 Specialty Equipment Market Association (SEMA) Show. The Prius G is one of six “Extreme” vehicles that Toyota is featuring at SEMA.
Read MoreBattle of the Builders® Top 21 Includes Two Toyota Extreme Builds
TORRANCE, Calif., Nov. 1, 2016 -- Out of over 200 entries, two of Toyota’s 2016 “Extreme” builds were honored among the Top 21 overall entries in the third annual SEMA Battle of the Builders® competition at the 2016 Specialty Equipment Market Association (SEMA) Show.
Read MoreToyota’s Tacoma TRD Pro Race Truck Revealed at SEMA
TORRANCE, Calif., (November 1, 2016)—In 1979, Toyota decided that off-road racing was a good way to demonstrate the durability of its trucks. Today, the newest addition to Toyota’s TRD collection, the Tacoma TRD Pro Race Truck debuts as a key showpiece at TOYOTA’s booth at the 2016 Specialty Equipment Market Association (SEMA) Show.
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