Toyota Kicks Off Detroit Auto Show with Its “Walk In My Boots” Community Outreach Program By Helping Local Families In Need

DETROIT, Jan.13, 2018 – For the seventh consecutive year, while showcasing new vehicles at the North American International Auto Show, Toyota Motor North America stepped in to protect Detroit area homeless and low-income families from the cold. By donating BOGS winter boots, guaranteed to weather harsh conditions, and Smartwool socks, the official sock of the U.S. Ski and Snowboard teams, the “Toyota Walk in My Boots” community outreach project helped more than 150 residents of The Salvation Army Detroit Harbor Light/Booth Family Shelter, a homeless shelter for primarily women and single mothers and their children. Local families in the community also received donations.