Toyota Motor North America Reports January 2018 Sales

Toyota Motor North America Reports January 2018 Sales

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  • TMNA posts best-ever light truck sales for January
  • Toyota Highlander, RAV4 and 4Runner post best-ever January
  • Lexus NX gas and hybrid post best-ever January

January 2018 Sales Chart

PLANO, Texas (Feb. 1, 2018) – Toyota Motor North America (TMNA) today reported January 2018 sales of 167,056 vehicles, an increase of 16.8 percent from January 2017 on a volume basis. With one more selling day in January 2018 compared to January 2017, sales were up 12.1 percent on a daily selling rate (DSR) basis.

Toyota division posted January sales of 149,142 units, up 17 percent on a volume basis and 12.3 percent on a DSR basis.

“We are off to a great start with strong customer demand for light trucks, including RAV4, Highlander and 4Runner, setting best-ever records for January,” said Jack Hollis, group vice president and general manager, Toyota division. “We’re encouraged by the strength of the market and the momentum we have with a full calendar year of the all-new Camry, followed by the launch of the all-new Avalon in the spring.”

Lexus posted January sales of 17,914 vehicles, up 15 percent on a volume basis and 10.4 percent on a DSR basis.

“Lexus is off to a very strong start this year. The NX, both gas and hybrid, had their best January ever, and the all-new three-row RXL is just now starting to hit dealership showrooms,” said Jeff Bracken, group vice president and general manager, Lexus division. “Combined with the launch of our fifth-generation LS and LS hybrid this month, along with the Limited Edition LC Inspiration Series and two-row LX, we’re very optimistic about the year ahead. These new models will be followed throughout the year by 10 additional new models.”

January 2018 Highlights  

  • Camry sales were up 21.3 percent
  • TMNA, Toyota and Lexus divisions post best-ever light truck sales
  • Toyota division SUV posts 56,933 units
  • RAV4 sales of 26,655 units, a best-ever month
  • 4Runner sales were up 11.2 percent, a best-ever month
  • Highlander sales of 15,484 units, a best-ever month
  • Toyota division pickups up 27.3 percent
  • Tacoma up 33.6 percent
  • Tundra posted sales of 7,644 units, up 15.3 percent
  • Lexus division LUVs up 23.6 percent, a best-ever month
  •  NX up 41.9 percent in January, a best-ever month
  •  RX posts monthly sales of 6,738 units
  •  GX sales up 12.1 percent
  •  Lexus ES sales were up 21.6 percent

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.6 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit


Toyota Business Communications

Amanda Roark
(469) 292-2636

Karen Nielsen
(469) 292-2659

Lexus Public Relations
Ed Hellwig
(469) 292-1165


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