“Buckle Up for Life” Is First National Program of Its Kind – Nearly Triples the Number of Children in Seatbelts and Car Seats in Program Pilot
July 9, 2012 – NEW YORK, NY – Responding to disproportionate rates of African American and Hispanic children dying in motor vehicle-related crashes, Cincinnati Children’s Hospital Medical Center and Toyota today announced that they are doubling the reach of their groundbreaking safety education program Buckle Up for Life. Buckle Up for Life – or Abróchatea laVida in Spanish – is the only national program of its kind. To view a video about the program, please click here.
- Motor vehicle crashes are the leading cause of death for children in the U.S. between the ages of 1 and 12.[i]
- Three out of every 4 car seats are not used or installed correctly[ii] and almost 50% of fatally injured children were unrestrained at the time of a crash.[iii]
- In crashes involving fatalities in children under 14, seat belt use is lower among African Americans than among all other race or ethnic groups.[iv]
- Hispanic children are significantly less likely to be buckled up than Non-Hispanic children across all age groups.[v]
- The number of children buckled up nearly tripled among the families who participated in one of Buckle Up for Life’s pilot cities.[vi]
Cincinnati Children’s Hospital Medical Center ranks third in the nation among all Honor Roll hospitals in U.S. News and World Report‘s 2012 Best Children’s Hospitals ranking. It is ranked #1 for neonatology and in the top 10 for all pediatric specialties, ranking in the top 5 in 9 out of 10 specialties ranked. Cincinnati Children’s is one of the top two recipients of pediatric research grants from the National Institutes of Health. It is internationally recognized for improving child health and transforming delivery of care through fully integrated, globally recognized research, education and innovation. Additional information can be found at www.cincinnatichildrens.org.
Toyota established operations in the United States in 1957 and currently operates 10 manufacturing plants and has a network of nearly 1,500 dealerships. Toyota directly employs over 30,000 in the U.S. and its investment here is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services and design.
Toyota is committed to being a good corporate citizen and believes in supporting programs with long-term sustainable results. Toyota supports numerous organizations across the country, focusing on education, the environment and safety. Since 1991, Toyota has contributed over half-a-billion dollars to philanthropic programs in the U.S. For more information on Toyota’s commitment to improving communities nationwide, visit http://toyotainaction.com/community or toyota.com/community.