News Releases

Toyota Named North American Launch Partner for Inaugural Season of Esports’ Overwatch League

Toyota Named North American Launch Partner for Inaugural Season of Esports’ Overwatch League

January 18, 2018
PLANO, Texas (Jan. 18, 2018) – Toyota is a North American launch partner of the Overwatch League, the first major global professional esports league with city-based competition between teams from some of the world’s top sports and esports leaders. This partnership marks the first time Toyota has partnered with an esports league.... more

Bob Carter: Deutsche Bank 2018 Global Auto Industry Conference - Remarks

Bob Carter: Deutsche Bank 2018 Global Auto Industry Conference - Remarks

January 16, 2018
Bob Carter, Deutsche Bank 2018 Global Auto Industry Conference - Remarks... more

Toyota Production in North America Nearly 2 Million in 2017

Toyota Production in North America Nearly 2 Million in 2017

January 16, 2018
PLANO, Texas (Jan. 16, 2018) – In 2017, Toyota built 1,983,723 vehicles at its North American vehicle assembly plants. Production volume was down slightly from the previous year total of 2,124,608 vehicles.... more

2018 Lexus LS Pricing Release Final

2018 Lexus LS Pricing Release Final

January 15, 2018

All-New 2018 Lexus LS Sets a New Standard for Luxury Sedan Value

All-New 2018 Lexus LS Sets a New Standard for Luxury Sedan Value

January 15, 2018
DETROIT – January 15, 2018 – For nearly three decades, the Lexus LS sedan has set benchmarks for craftsmanship, quality and long-term dependability. Now, the brand is setting out to make history again with the fifth generation of its groundbreaking sedan.... more

Lexus Carves Out a New Flagship Luxury Crossover with Lexus LF-1 Limitless Concept

Lexus Carves Out a New Flagship Luxury Crossover with Lexus LF-1 Limitless Concept

January 15, 2018
DETROIT – Jan. 15, 2018  - Like molten metal being forged into a fine Japanese sword, the lines of the Lexus LF-1 Limitless concept have the potential to shape the future of a flagship luxury crossover for Lexus.... more

Attainable Premium, Actualized: All-New 2019 Toyota Avalon Beams Effortless Sophistication, Style, and Exhilaration at the 2018 North American International Auto Show

Attainable Premium, Actualized: All-New 2019 Toyota Avalon Beams Effortless Sophistication, Style, and Exhilaration at the 2018 North American International Auto Show

January 15, 2018
DETROIT, January 15, 2018 – The roads of Avalon, the mystical paradise that inspired Toyota’s flagship nameplate, have likely never seen a mid-premium sedan like this. Safe to say, neither has the North American International Auto Show. Until now.  ... more

Sunday Funday: Lexus LF-1 Limitless is Ready for Its Close-Up

Sunday Funday: Lexus LF-1 Limitless is Ready for Its Close-Up

January 14, 2018
DETROIT – Jan. 14, 2018 – Lexus gives one final glimpse of the striking new Lexus LF-1 Limitless concept, a premium flagship crossover. Watch clip here... more

Toyota Kicks Off Detroit Auto Show with Its ‘Walk In My Boots’ Community Outreach Program By Helping Local Families In Need

Toyota Kicks Off Detroit Auto Show with Its ‘Walk In My Boots’ Community Outreach Program By Helping Local Families In Need

January 13, 2018
DETROIT, Jan.13, 2018 – For the seventh consecutive year, while showcasing new vehicles at the North American International Auto Show, Toyota Motor North America stepped in to protect Detroit area homeless and low-income families from the cold. By donating BOGS winter boots, guaranteed to weather harsh conditions, and Smartwool socks, the official sock of the U.S. Ski and Snowboard teams, the “Toyota Walk in My Boots” community outreach project helped more than 150 residents of The Salvation Army Detroit Harbor Light/Booth Family Shelter, a homeless shelter for primarily women and single mothers and their children. Local families in the community also received donations.... more

Toyota Honors Legacy of Dr. Martin Luther King, Jr. with Annual $60,000 Donation to Historically Black Colleges and Universities and the Tom Joyner Foundation

Toyota Honors Legacy of Dr. Martin Luther King, Jr. with Annual $60,000 Donation to Historically Black Colleges and Universities and the Tom Joyner Foundation

January 11, 2018
PLANO, Texas (Jan. 11, 2018) In honor of the life and vision of Dr. Martin Luther King, Jr., Toyota Financial Services (TFS) announced its continued support of Historically Black Colleges and Universities (HBCUs), with its annual donation of $60,000 to five HBCUs and the Tom Joyner Foundation.... more

Mazda y Toyota seleccionan a Alabama para nueva fábrica de automóviles en los Estados Unidos

Mazda y Toyota seleccionan a Alabama para nueva fábrica de automóviles en los Estados Unidos

January 11, 2018
MONTGOMERY, Alabama, 10 de enero de 2018 -- La gobernadora de Alabama, Kay Ivey, y el alcalde de Huntsville, Tommy Battle, se unieron hoy a líderes de Mazda (TM: MZDAF) y Toyota (NYSE: TM) para anunciar que los fabricantes de automóviles han seleccionado a Huntsville, Alabama, como el sitio de su nueva fábrica en empresa conjunta.... more

Mazda, Toyota select Alabama for new U.S. auto manufacturing plant

Mazda, Toyota select Alabama for new U.S. auto manufacturing plant

January 10, 2018
MONTGOMERY, Ala. (Jan. 10, 2018) – Alabama Governor Kay Ivey and Huntsville Mayor Tommy Battle joined Mazda (TM: MZDAF) and Toyota (NYSE: TM) leaders today to announce the automakers have selected Huntsville, Alabama as the site of their new joint-venture manufacturing plant.... more

Third Row is the Charm with the All-New Lexus RX 350L

Third Row is the Charm with the All-New Lexus RX 350L

January 10, 2018
PLANO, Texas (Jan. 10, 2018) – To debut the all-new, three-row 2018 RX 350L and RX 450hL, Lexus has developed a comprehensive marketing campaign to highlight the luxury, flexibility and logistical liberty that three rows can offer. Available in six- or seven-passenger capabilities, the new RXL models will retain the RX’s sophisticated features while providing more room for the unexpected.... more

Notice: Livestream of a press conference by Toyota and Mazda

Notice: Livestream of a press conference by Toyota and Mazda

January 10, 2018
Toyota Motor Corporation and Mazda Motor Corporation will make an announcement and hold a press conference at 3:00 pm (U.S. Eastern Standard Time) / 2:00 pm (U.S. Central Standard Time) / 12:00 pm (U.S. Pacific Standard Time) on January 10th in the U.S. regarding their joint venture plant in the U.S. Livestream of the press conference will be available on:

Live Press Conference Viewer Link  
 ... more

Toyota to Exhibit Full Vehicle Lineup and All-New Avalon at 2018 North American International Auto Show

Toyota to Exhibit Full Vehicle Lineup and All-New Avalon at 2018 North American International Auto Show

January 10, 2018
DETROIT, Jan. 10, 2018 – The Toyota exhibit at the 2018 North American International Auto Show (NAIAS) will feature Toyota’s vehicle lineup of cars, trucks and SUVs, including the world premiere of the all-new 2019 Avalon, future mobility vehicles and one-of-a-kind NASCAR Camry designs in a 38,971-square-foot display. The Detroit premier of the FT-4X Concept will also be on display. NAIAS takes place at Cobo Center Jan.13-28 in Detroit.... more

Zack Hicks, Senior Vice President and Chief Information Officer of Toyota Motor North America and Chief Executive Officer and President of Toyota Connected: 2018 CES -- Remarks

Zack Hicks, Senior Vice President and Chief Information Officer of Toyota Motor North America and Chief Executive Officer and President of Toyota Connected: 2018 CES -- Remarks

January 09, 2018

Toyota to Introduce Amazon Alexa in its Vehicles

Toyota to Introduce Amazon Alexa in its Vehicles

January 09, 2018
LAS VEGAS, Jan. 9, 2018 – Toyota announced today it will introduce Amazon Alexa, Amazon's intelligent cloud based voice service, within select Toyota and Lexus vehicles with Toyota Entune 3.0 App Suite and Lexus Enform App Suite 2.0 in 2018. Additional models will be available in 2019. This feature will allow Toyota and Lexus customers in the United States to interact with Alexa in the car. ... more

Toyota Expands Takata Air Bag Safety Recall

Toyota Expands Takata Air Bag Safety Recall

January 09, 2018
PLANO, Texas, January 9, 2018 – Toyota Motor North America, Inc. today announced that, based on recent information from Takata as required by the National Highway Traffic Safety Administration, it is expanding its recall involving Takata front passenger air bag inflators. ... more

Toyota Spotlights Technology-Driven Future of Mobility at the 2018 Consumer Electronics Show

Toyota Spotlights Technology-Driven Future of Mobility at the 2018 Consumer Electronics Show

January 09, 2018
LAS VEGAS, Jan. 9, 2018 – Toyota is bringing to life its vision for the future of mobility at this year’s Consumer Electronics Show, displaying a range of concept vehicles and technologies that demonstrate the potential of automated driving, connected networks and vehicle electrification, including:
  • A highly customizable, automated, battery electric vehicle flexible enough to handle logistics and delivery, ride sharing and retail;
  • The growing Concept-i series of vehicles that offer responsive mobility opportunities for everyone;
  • An automated driving test vehicle with technology that can detect potential hazards at even greater distances; and  
  • A fuel cell vehicle designed for comfort and minimal environmental impact.
... more

Lexus Puts Luxury Line-Up in the Limelight at the 2018 North American International Auto Show

Lexus Puts Luxury Line-Up in the Limelight at the 2018 North American International Auto Show

January 09, 2018
DETROIT, Jan. 9, 2018 – Lexus’ striking new concept vehicle – the Lexus LF-1 Limitless – will take center stage in the Lexus display during the 2018 North American International Auto Show, which takes place January 13-28.... more

Akio Toyoda, President and Member of the Board of Directors, Toyota Motor Corporation: 2018 CES – Remarks

Akio Toyoda, President and Member of the Board of Directors, Toyota Motor Corporation: 2018 CES – Remarks

January 08, 2018
Akio Toyoda, President and Member of the Board of Directors, Toyota Motor Corporation: 2018 CES – Remarks... more

2018 Toyota Motor North America CES Press Conference Release

2018 Toyota Motor North America CES Press Conference Release

January 08, 2018

Toyota Launches New Mobility Ecosystem and Concept Vehicle at 2018 CES®

Toyota Launches New Mobility Ecosystem and Concept Vehicle at 2018 CES®

January 08, 2018
LAS VEGAS (January 8, 2018) Toyota Motor Corporation President Akio Toyoda today announced a new mobility service business alliance and e-Palette Concept Vehicle designed to meet the demands of future multi-mode transportation and business applications.... more

Scott Pruett Transitions to Lexus Brand Ambassador Role

Scott Pruett Transitions to Lexus Brand Ambassador Role

January 05, 2018
PLANO, Texas – Jan. 5, 2018 – Lexus announced today that veteran sports car racer Scott Pruett will continue as a brand ambassador for the luxury automaker following his retirement from racing later this month. In his new role, Pruett will continue his long-standing partnership with Lexus as a brand advocate, while also assisting with product testing and development, Lexus Performance Driving School events, select Lexus at-track experiences and special appearances at Lexus brand events.... more

Toyota Research Institute Introduces Next-Generation Automated Driving Research Vehicle at CES®

Toyota Research Institute Introduces Next-Generation Automated Driving Research Vehicle at CES®

January 04, 2018
LOS ALTOS, Calif., Jan. 4, 2018 – Toyota Research Institute (TRI) will show its next-generation automated driving research vehicle, Platform 3.0, at CES® next week in Las Vegas. The new platform, which is built on a Lexus LS 600hL, combines greater technological capabilities with new harmonized styling that integrates the automated vehicle technology into the LS model’s design. It will be on display in Toyota’s CES® exhibit in the North Hall of the Las Vegas Convention Center beginning Tues., Jan. 9.... more

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