Toyota Partners With Latino-Focused Nonprofits For COVID-19 Response

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Funding supports emergency assistance, information dissemination, small business support and academic assistance for the U.S. Hispanic community

PLANO, Texas (April 24, 2020) – In response to the COVID-19 pandemic sweeping the United States, Toyota Motor North America announced today a range of initiatives with longstanding national nonprofit partners to serve the U.S. Hispanic community.

More than $1 million in previously awarded funding to the Hispanic Federation (HF), Hispanic Scholarship Fund (HSF), the League of United Latin American Citizens (LULAC), The East Los Angeles Community Union (TELACU) Education Foundation, UnidosUS and the United States Hispanic Chamber of Commerce (USHCC) was reallocated to their COVID-19 response efforts.

Funding supports emergency assistance, information dissemination, small business support and academic assistance for the U.S. Hispanic community.

“Together, we can help reach more people with the critical information and resources they need,” said Al Smith, group vice president and Chief Social Innovation Officer, Toyota Motor North America. “We want our partners and communities to know that we are here for them now and beyond the crisis.”

Toyota’s efforts with its partners on behalf of the Hispanic community include:

Academics

  • Hispanic Scholarship Fund (HSF):
    • Funding to provide support to K-12 students, parents and scholars
    • Emergency relief for families struggling with food, housing, and tuition payments, as well as support for distance learning.
  • The East Los Angeles Community Union (TELACU):
    • Funding to provide comprehensive services to scholars.

Emergency Assistance

  • Hispanic Federation:
    • Funding for the COVID-19 Latino Nonprofit Emergency Assistance Fund.
    • Emergency food relief to seniors, children, and families in New York. 

Information Dissemination

  • League of United Latin American Citizens (LULAC):
    • Funding to create resources in Spanish about COVID-19, and distribute them via community network platforms. 
  • UnidosUS:
    • Funding to ensure accurate information and resources to slow the spread of COVID-19 are reaching the Latino community in English and Spanish.

Small Business Support

  • United States Hispanic Chamber of Commerce (USHCC):
    • Funding to provide economic relief resources and technical assistance to Hispanic and Minority-Owned Small Businesses that are heavily impacted by this COVID-19 crisis.
    • Direct 24/7 bilingual technical assistance support on the CARES Act, the Paycheck Protection Program, Economic Impact Disaster Loan applications, banking/loan/liquidity questions, and other questions about general support.
    • Connecting Hispanic-owned suppliers in the U.S. to buyers who quickly need supplies including gloves, masks, hand sanitizer, toilet paper, and other items.

For more information on Toyota’s COVID-19 response, please visit: www.toyota.com/toyota-covid-19-response/

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About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 40 million cars and trucks in North America, where we have 14 manufacturing plants, 15 including our joint venture in Alabama (10 in the U.S.), and directly employ more than 47,000 people (over 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold 2.7 million cars and trucks (2.4 million in the U.S.) in 2019.

Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.toyotanewsroom.com.

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