• TMNA and Toyota division set April sales record in light trucks
  • Toyota division SUVs up nearly 9 percent
  • Lexus NX sees new best-ever April

April 2017 Sales Chart

PLANO, Texas (May 2, 2017) – Toyota Motor North America (TMNA) Inc., today reported its U.S. April 2017 sales of 201,926 units, a decrease of 4.4 percent from April 2016 on a volume basis. With one less selling day in April 2017 compared to April 2016, sales were down 0.7 percent on a daily selling rate (DSR) basis.

Toyota division posted April 2017 sales of 179,810 units, down 3.5 percent on a volume basis, but up 0.3 percent on a DSR basis.

“The industry’s appetite for SUV and light truck sales remains strong,” said Jack Hollis, group vice president and general manager of Toyota division. “Toyota continues to progress in aligning our mix with the industry, as seen by the exemplary month for our SUVs with Highlander, RAV4 and 4Runner all scoring an April best ever. Also, during the month we launched the C-HR subcompact SUV crossover, and we’re already hearing positive feedback on its performance and style.”

Lexus posted sales of 22,116 units, down 11.1 percent on a volume, and down 7.7 percent on a DSR basis.

“Thanks to continued consumer interest in luxury utility vehicles and a healthy inventory, NX achieved its best April yet,” said Jeff Bracken, Lexus group vice president and general manager.  “Moving into May, we’re excited to launch our stunning new flagship coupe, the LC 500 and LC 500h.”

April 2017 Highlights:

  • Camry posts sales of 31,428 units
  • TMNA and Toyota division all post new April record for light truck sales
  • RAV4 sales rise 5.3 percent on a volume basis, up 9.4 percent on a DSR basis; a best-ever April
  • Highlander up 19.6 on a volume basis, up 24.2 on a DSR basis; a best-ever April
  • 4Runner up nearly 3 percent on volume; posts best-ever April
  • C-HR launched in April
  • NX sets new best-ever April, volume up 13.2 percent, and up 17.6 on a DSR basis

*Note:  Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.

Media websites:


Amanda Roark: (469) 292-2636
Aaron Fowles: (469) 292-1097


(469) 292-4954


Related Images

Add to Cart

Email Sign Up

Enter your email address below to sign up for email alerts.

*Indicates Required