Toyota Donates Meals To New Yorkers in Need for Each Viewing of Online Film, Up to Half A Million Meals

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Short Documentary, by Supermarché, Chronicles Toyota’s Partnership with Food Bank For New York City To Help Community Members Hard-hit by Superstorm Sandy

New York, New York, June 21, 2013 – Today, Toyota announced it would donate up to half a million meals to Food Bank For New York City based on viewings of a short, online documentary about Meals Per Hour, a partnership to help residents in the Far Rockaways who were severely impacted by Superstorm Sandy.  Toyota already has donated 250,000 meals to the organization and for every view the documentary receives until July 19, it will donate another meal, up to an additional 250,000, to total 500,000 meals.  The documentary is available at
The documentary was created by Supermarché, the production company helmed by award-winning filmmakers Rel Schulman and Henry Joost, creators of the feature films Catfish and Paranormal Activity.  
The documentary chronicles how a team from Toyota collaborated with staff at Metro World Child, a Food Bank For New York City member agency that receives food and technical assistance. Metro World Child distributes emergency food boxes to community members in the Far Rockaways, many of whom are still struggling to get back on their feet more than six months after Superstorm Sandy. Their shared goal was simple, but critical – enhance Metro World Child’s operations to help it deliver more food, more quickly, to more New Yorkers in need.  
Over an eight-week period, Toyota and Metro World Child observed and experimented with every aspect of the meal delivery system, from the size of boxes used to hold the food to how the warehouse was laid out, to the process for packing the delivery truck and distributing the meals.  As a result of changes put in place, Metro World Child is now able to deliver meals 18 times faster to New Yorkers in need, from 25 meals an hour to 450 meals an hour.  Other improvements included:
–     Assembling food boxes 12 times faster, from 2.2 minutes a box to 11 seconds.
–     Increasing the amount of meals transported in the delivery truck by almost 50 percent, from 864 boxes to 1260.
–     Decreasing the number of volunteers needed to distribute the food nearly in half, from seven to four.
–     Reducing the wait time for community members in half from more than 2.5 hours to 1.25 hours.
“Toyota’s leadership in sharing innovative business practices and expertise beyond their industry exemplifies how creative partnerships can solve critical issues like food poverty,” said Margarette Purvis, President and CEO of Food Bank For New York City. “Not only were we able to work together to dramatically increase the number of meals we can get into the hands of New Yorkers, the lessons learned from Meals Per Hour will play a key role in mobilizing our network more quickly and with fewer resources in times of disaster and extreme need.”
“The results of Meals Per Hour exceeded our expectations – and we’re thrilled that now people are going to to watch the film and help even more New Yorkers,” said Lisa Richardson, Toyota process improvement leader.  “We’re also excited that Food Bank For New York City is sharing key learnings from the partnership with 800 other agencies in their network across the city.”
The initiative is the latest project of the Toyota Production System Support Center, Inc. (TSSC), which shares Toyota manufacturing know-how with nonprofits to help improve lives. TSSC uses concepts from Toyota's production system to enable organizations to optimize the way they work.

About The Toyota Production System Support Center (TSSC)
The Toyota Production System Support Center (TSSC) is a not for profit corporation affiliated with Toyota Motor Engineering & Manufacturing North America, Inc. (TEMA).  Established in 1992, TSSC shares Toyota's production system knowledge with North American manufacturing companies and other community organizations. In 2011, TSSC became a not for profit in order to donate on-site support to help worthy nonprofits maximize their impact. Since its inception, nearly 200 organizations have benefited from TSSC's services. TSSC's team is comprised of team members from Toyota manufacturing affiliates in North America and from TEMA headquarters in Erlanger, KY.  To learn more about TSSC please visit
About Toyota  
Toyota established operations in North America in 1957 and currently operates 14 manufacturing plants. There are more than 1,800 Toyota, Lexus and Scion dealerships in North America which sold over 1.8 million vehicles in 2011. Toyota directly employs more than 37,000 people in North America and its investment here is currently valued at more than $23 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota's annual purchasing of parts, materials, goods and services from North American suppliers totals nearly $25 billion. 
For more information about Toyota, visit or  
About Food Bank For New York City
Food Bank For New York City recognizes 30 years as the city’s major hunger-relief organization working to end food poverty throughout the five boroughs.  As the city’s hub for integrated food poverty assistance, Food Bank tackles the hunger issue on three fronts — food distribution, income support and nutrition education — all strategically guided by its research. Through its network of approximately 1,000 community-based member programs citywide, Food Bank helps provide 400,000 free meals a day for New Yorkers in need. Food Bank’s hands-on nutrition education program in the public schools reaches thousands of children, teens and adults. Income support services including food stamps, free tax assistance for the working poor and the Earned Income Tax Credit put millions of dollars back in the pockets of low-income New Yorkers, helping them to achieve greater dignity and independence. Learn how you can help at

Jonathan Lowe
[email protected]
Carol Schneider
[email protected]
212.566.7855, ext. 2231  


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