Toyota and Servco Pacific Inc. Pilot Test New Car Share Application

New suite of software and services designed to enable dealers and distributors to launch car share programs in local markets

Servco will launch a car share business built on Toyota’s Mobility Services Platform in Honolulu by end of 2017

PLANO, Texas, August 16, 2017 – Toyota and Servco Pacific Inc. (Servco) have partnered to test a new car-sharing technology in Honolulu. The suite of software and services is an important part of Toyota’s Mobility Services Platform (MSPF) which will offer various functions to enable a more convenient mobility experience. When the employee-only pilot testing program concludes, Servco, the distributor of Toyota vehicles in Hawaii, will use the car-sharing technology to launch a new Honolulu-based car share business by the end of 2017.

The car-sharing application will support driver identification and authentication, plus payment and fleet management for car-sharing businesses. It also includes a Smart Key Box (SKB), which lets users lock and unlock vehicles via a smartphone. The application was developed in-house and is managed by Toyota Connected North America (TC), the global technology strategy business unit for Toyota.

“This new application demonstrates the power of combining Toyota’s unrivaled global manufacturing and technology capacity with dealers’ extensive local operations to provide consumers with more convenient options to move,” said Shigeki Tomoyama, President of Connected Company, Toyota Motor Corporation.

“This successful launch of the MSPF represents the next generation in car-sharing platforms and is Toyota's global foundation for fleet management, car-sharing, and the future of mobility,” said Zack Hicks, CEO of Toyota Connected North America. “Its powerful and flexible API based platform allows us to quickly adapt to new market opportunities and support deployment of locally-tailored mobility services."

Since January 2017, Toyota has been working with Getaround on the car-sharing pilot program in San Francisco, Calif., verifying convenience and usability of the SKB. Thanks to the pilot test with Servco, Toyota continues to enhance the car-sharing application and MSPF, which seeks to leverage the power of connected vehicle systems to support new mobility businesses. Eventually, Toyota will also begin working with other dealers and distributors to tailor the core technology for their markets, aiming for safe and more convenient, customer-centric mobility services.

Launched in 2016, TC was created to significantly expand Toyota’s capabilities in the fields of vehicle data science, machine learning, and contextual data services development, and provides a wide range of data and computer science services across Toyota’s global operations.

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About Toyota Connected North America
Based in Plano, Texas, Toyota Connected North America (TC) was established in 2016 to drive Toyota’s global efforts for an intelligent mobile society. With big data collected from vehicles and analyzed on a cloud platform, TC humanizes the driving experience by freeing customers from the tyranny of technology via seamless and contextual services, elevating the customer experience while benefitting dealers, distributors, and partners. Analyzing traffic patterns, driver behavior and connecting drivers with infrastructure and other information is only part of TC’s work that will open new services and products to keep the car as a beloved companion.

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.

About Servco Pacific Inc.
Servco Pacific Inc. is Hawaii’s largest privately held company with over $1.4 billion in annual revenues. Founded in 1919, it is the Toyota, Lexus, and Subaru distributor for Hawaii, and has Toyota, Lexus and Subaru automotive dealerships spanning Hawaii and Australia. It also has specialty insurance brokerage and benefits consulting offices in Hawaii and the Pacific Northwest, and home appliance operations that distribute General Electric, Thermador, Bosch, and Gaggenau products throughout Hawaii and other Pacific islands. In addition, Servco has a private equity portfolio, which includes co-majority ownership of Fender Musical Instruments Corporation. Servco is one of the Top 30 largest automotive dealer groups based in the U.S. and it has been recognized as one of the “Best Places to Work in Hawaii” for 13 consecutive years since that award’s inception. For additional information, visit www.servco.com.

TMNA Corporate Communications
Ming-Jou Chen
469-292-3799
[email protected]

Servco Communications
Casey Nishimura
808-564-2372
[email protected]