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The Capable Toyota Land Cruiser Adventures into 2025
PLANO, Texas (Oct. 1, 2024) – The 2025 Land Cruiser is the perfect blend of capability and premium features. First introduced in the United States in 1958, the Land Cruiser is the Godfather of Toyota’s incredible off-road heritage. The 250 series Land Cruiser enters its second year as an extremely capable off-roader, packed with premium features and at a more accessible price point than the previous generation. This icon boasts a head-turning look, impressive technology, and the latest off-road aids. The 2025 Land Cruiser is expected to hit dealers in late-October with a Manufacturer’s Suggested Retail Pricing (MSRP) starting at $56,450*.
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Toyota ‘Stands Out in Every Sense’ in New Crown Family Campaign
PLANO, Texas (Sept. 30, 2024) – Launching today, Toyota’s new marketing campaign, “Stand Out in Every Sense,” highlights the 2025 Toyota Crown Family in all its glory. From innovative sophisticated design to modern technology and high-end performance - all harmonizing to create a driving experience that engages every sense and elevates the everyday.
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Toyota Supports Relief Efforts for Hurricane Helene and Other Recent Natural Disasters
PLANO, Texas (Sept. 27, 2024) – Toyota Motor North America and Toyota Financial Services announced efforts to assist those suffering from the impacts of Hurricane Helene and other recent natural disasters across the country. Toyota contributes annually to The American Red Cross and SBP, and these funds are utilized to support recovery efforts when disasters strike around the nation. To further assist affected communities, Toyota is matching contributions for donations made by U.S.-based employees to support The American Red Cross, SBP and other eligible nonprofits.
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New Name, Same Great Powertrain for the 2025 Toyota RAV4 Plug-in Hybrid
PLANO, Texas (Sep. 26, 2024) - Since 2019, the Toyota RAV4 Prime model has brought the flexibility of Plug-in Hybrid driving to customers. With 42 miles of battery powered all-electric range that can be recharged at home or a public charging station, and a manufacturer-estimated 38 MPG combined rating when in hybrid mode, it’s a RAV4 made to put the power of choice in drivers’ hands. For model year 2025, it continues with a winning blend of powerful electric and hybrid-electric driving and changes its name to RAV4 Plug-in Hybrid Electric Vehicle (PHEV), or simply RAV4 Plug-in Hybrid. The switch to the RAV4 Plug-in name is intended to help consumers more easily identify the powertrain choices among RAV4 models. In addition to the model naming change, the Toyota logo on the front and rear of the vehicle will no longer have a blue “halo” within.
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Toyota Names Fourteen Team Members to Participate in the 2024 Rebelle Rally
PLANO, Texas (Sept. 26, 2024) – Toyota Motor North America (Toyota) today announced names of the 14 team members who will participate in the 2024 Rebelle Rally, the longest competitive off-road navigation rally in the United States exclusively for women. Through its expansion to seven teams, Toyota offers more opportunities to gain applied knowledge of how Toyota vehicles perform in recreational settings as well as developing their problem solving, time management and communications skills which can benefit in their daily jobs. The expansion includes an entry in the X-Cross class for the first time with a RAV4.
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Toyota Alabama Rolls Off Its Ten Millionth Engine for a Tacoma Hybrid
HUNTSVILLE, Ala. (Sept. 26, 2024) – Toyota Alabama officially assembled its 10-millionth engine, an i-Force MAX 2.4-liter, to power an all-new hybrid Tacoma. The engine plant, which first broke ground in 2001, assembles a third of all Toyota engines in North America.
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