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PLANO, Texas (Feb. 9, 2026) — Meet the all-new 2027 Highlander. Featuring sleek, modern lines, an electric powertrain, and a spacious three-row cabin with comfort for the whole crew. #LetsGoPlaces
Read MoreToyota Showcases All-New 2026 RAV4 and Team Toyota Athletes in Super Bowl LX
PLANO, Texas (Feb. 6, 2026) – Toyota Motor North America (TMNA) returns to the Super Bowl this year with two powerful 30-second spots airing during Super Bowl LX, reinforcing the brand’s belief that while destinations may change, the people beside us are what truly matter.
Read MoreTMC Announces April Through December 2025 Financial Results
TOYOTA CITY, Japan (Feb. 6, 2026) – Consolidated vehicle sales totaled approximately 7,302,000 units, an increase of approximately 302,000 units compared to the same period last fiscal year. On a consolidated basis, net revenues for the period totaled 38.087 trillion […]
Read MoreBig Energy. Bigger Versatility. A New Adventure Starts February 10th
PLANO, Texas (Feb. 2, 2026) — Big energy. Bigger versatility. A new adventure starts February 10th. #LetsGoPlaces
Read MoreToyota Brings Glow Up Classic to Super Bowl LX, Investing in the Future of Girls in Flag
PLANO, Texas (Jan. 30, 2026) – At Super Bowl LX, Toyota Motor North America is supporting the athlete journey through season-long investment in flag football, highlighted by a pair of Super Bowl ads and a glow-in-the-dark game that marks a moment-defining step for females in flag.
Read MoreToyota Celebrates Team Toyota Winter Athletes and Athlete Ambassadors as They Prepare to Compete at the Highest Level of International Sport
PLANO, Texas (Jan. 29, 2026) — Toyota proudly recognizes its Team Toyota Winter Olympic and Paralympic athletes and Toyota U.S. Ski & Snowboard athlete ambassadors for their dedication, performance and commitment to excellence as they continue their competitive journeys.
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