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Toyota Expands Its NAIAS Exhibit Space to Record Proportions
DETROIT, Jan. 9, 2013 – Toyota is in the final stages of erecting its largest exhibit ever for the North American International Auto Show (NAIAS).
Scion Bringing Youthful Appeal, High-Tech Wizardry to NAIAS
DETROIT (Jan. 9, 2013) – Scion, the youth brand of Toyota, will be using exciting visual displays and cutting-edge interactivity to showcase its distinctive lineup at the 2013 North American International Auto Show (NAIAS).
Actress Kaley Cuoco Makes Her Super Bowl Debut in a Toyota Spot
TORRANCE, Calif. (Jan. 7, 2013) – Kaley Cuoco, star of the award-winning CBS show “The Big Bang Theory,” has a busy roster this year, including a debut in Super Bowl XLVII commercial for Toyota Motor Sales, U.S.A., Inc. Sweetening the pot for fans of Kaley and Super Bowl fans alike, the public will be offered a chance to “Get In The Big Game” and have their picture appear in the Toyota spot. From Jan. 4 until Jan. 12, fans can submit photos of themselves to Instagram or Twitter with the hashtag #wishgranted for a chance for their image to appear in Toyota’s Super Bowl commercial on Feb. 3. One photo will be selected and placed in the reveal of the commercial during the first quarter of the game.
Read More2013 Avalon Marketing Campaign Introduces Consumers to New Face of Toyota
TORRANCE, Calif. (Jan. 7, 2013) – When Toyota set out to market its all-new 2013 Avalon, the automaker had to find an interesting way to showcase the vehicle’s modern styling, improved performance, innovation and elevated level of craftsmanship to help reposition the flagship sedan in the highly competitive premium mid-size segment. No small task.
Read MoreToyota Motor Sales Reports December Sales Increase
TORRANCE, Calif. (Jan. 3, 2013) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported December 2012 sales of 194,143 units, up 13.2 percent compared to the same period last year on a daily selling rate (DSR) basis. Unadjusted for 26 selling days in December 2012 versus 27 in December 2011, TMS sales were up 9 percent over the year-ago month.
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