2013 Toyota Prius Liftback Adds Special Edition with Exclusive Features

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  • Special Edition with 17” premium finish alloy wheels, exciting new color and unique interior color and trim
  • 50 MPG combined fuel economy rating
  • More than 1.2 million sold in U.S. since 2000

TORRANCE, Calif., February 4, 2013 – The Toyota Prius Liftback, the best-selling hybrid vehicle in America and the world, offers a Special Edition model for 2013 that combines an exciting exterior color with eco-friendly seating and interior trim. The Prius Liftback has been joined in Toyota dealerships by the new Prius Plug-in Hybrid, the larger Prius v and the new Prius c entry model.

The Prius Liftback continues to lead the market for hybrid automobiles, which it launched. With its 50-MPG combined fuel economy rating (51 MPG city / 48 MPG highway), Prius is one of the most fuel-efficient gas-powered passenger car available in the U.S. today. Prius Liftback offers stellar fuel economy in a comfortable five-passenger package that is recognized as a midsize car by the EPA. Toyota has sold more than 1.2 million Prius models in the U.S. since 2000.

The third-generation Prius Liftback, which was all-new for the 2010 model year, gained a design update for 2012 and for 2013 offers a new Special Edition. A vibrant new Black Cherry Pearl exterior color and 17-inch alloy wheels with premium finish give the Prius Special Edition a striking appearance. This special model is also available in Black and Blizzard Pearl.

Inside, the Prius Special Edition gets a dramatic look with charcoal SofTex seats with black accents and dark red stitching. SofTex also covers the steering wheel, which features a dark chrome bezel, and SofTex is used for interior trim. SofTex is a seat covering material that is lighter weight than animal hides and more environmentally friendly to produce.

In addition to the Special Edition, the 2013 Prius Liftback is available in four model grades (Prius Two, Three, Four and Five), with Three and Four offering as an option the world’s first sliding glass moonroof packaged with solar panels, located over the rear seating area, that power a ventilation system. The solar powered ventilation system helps reduce the interior air temperature when the car is parked in the sun. 

Cool-down time is shorter when the driver returns to the vehicle, thus reducing the use of air conditioning. The available remote air conditioning system allows remote operation, enabling the driver to cool the interior temperature for comfort before getting into the car.

The dealer-installed PLUS Performance accessory package gives the Prius a sporty look and sharper handling. The Toyota Racing Development (TRD) engineered package starts with a seven-piece aerodynamic ground effects kit that delivers an aggressive and lower-profile stance. The custom body kit was aerodynamically designed to reduce the vehicle’s coefficient of drag, maintaining the car’s already high fuel efficiency. 

Seventeen-inch forged alloy wheels available as part of the PLUS package help reduce upsprung weight, which aids agility. The wheels are fitted with low profile 215/45R17 tires and have a custom offset, which increases track width yet maintains the car’s low rolling resistance. Track-tuned lowering springs lower the vehicle 1.1 inches in the front and 1.3 inches in the rear to enhance steering response and improved cornering ability. A rear sway bar helps reduce body lean for flatter cornering. 
The Toyota Prius – now synonymous with “hybrid” – entered the market in 1997 as the world’s first mass-produced hybrid. The company’s exclusive Hybrid Synergy Drive System was introduced in 2004 on the second-generation Prius. The Prius helped boost public awareness for the automobile’s role in the environment, specifically putting a focus on improving fuel efficiency and reducing carbon emissions.

The Prius extends the model’s record of continuous improvement in fuel economy. The first-generation Prius offered 41 EPA combined MPG, and the second-generation model achieved a 46 MPG EPA combined rating. The third-generation Prius Liftback Toyota returns an EPA estimated 51 MPG in city driving, 48 MPG highway and a combined 50 MPG.
Hybrid Synergy Drive
The Prius is built using processes that reduce emissions in every stage of the vehicle lifecycle, from production and driving, through to eventual disposal and dismantling years down the road.
A 1.8-liter Atkinson-cycle, four-cylinder engine produces 98 horsepower at 5,200 rpm. Together with its electric motor, the hybrid system generates a combined 134 net horsepower. Due to the unique way that Toyota’s Hybrid Synergy Drive combines the power of the gasoline engine and electric motor, the driver experiences a feeling of torque in the Prius that makes it feel even more powerful than the output numbers suggest.

Use of an electric water pump and an exhaust gas recirculation (EGR) system also contributes to the engine’s efficiency. The 1.8-liter Prius engine uses no accessory drive belts, helping enhance powertrain efficiency and also potentially reducing maintenance costs.

Prius has been an uncompromised “full” hybrid since its introduction. This means it can run on the gasoline engine alone, battery alone, or a combination of both. The Hybrid Synergy Drive was completely re-engineered for the third-generation Prius, with lighter, more efficient components. Vehicle weight was saved through use of aluminum for the hood, rear hatch, front stabilizer bar and brake calipers and by using super high-tensile strength steel in the inner rocker panel, center pillar and roof reinforcement.

The 2013 Prius offers four driving modes (“Normal,” “POWER,” ECO” and “EV”). The EV Mode allows driving on battery power alone at low speeds for about a mile, if conditions permit. POWER Mode increases sensitivity to throttle input for a sportier feel; ECO Mode helps drivers achieve the best mileage. A Multi-information Display panel that monitors fuel and energy consumption is standard.  It provides feedback on the Prius’ efficiency using three different displays to help the driver adopt economical driving habits.

The 2013 Prius is certified as a Super Ultra Low Emission Vehicle (SULEV) and an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV) in California, as well as states applying California emission standards.

The AT-PZEV certification requires the SULEV exhaust standard linked with the ability to meet a zero-fuel-evaporative standard, a 150,000-mile durability demonstration, extended emissions system warranty, and technology deemed by the California Air Resources Board (CARB) to advance future fuel cell vehicles.  In the rest of the country, Prius is certified as Tier 2, Bin 3.
Exterior Design
A 106.3-inch wheelbase helps to give the Prius a smooth ride and the interior room of a midsize sedan. The third-generation Prius Liftback’s 0.25 coefficient of drag (Cd) is one of the lowest for any production car, contributing to its outstanding fuel economy. LEDs (light emitting diodes), optional in low beam headlamps and standard in DRLs, tail and stop lamps, help reduce the vehicle’s power consumption. An exhaust heat recirculation system reduces heat waste by warming engine coolant during cold startup, for improved performance, and also heats up the passenger cabin more efficiently.
Interior Design
Viewed from the cockpit, the center cluster smoothly flows from the instrument panel to the console. A space-saving contoured front-seat design maximizes rear seat legroom.  

The Touch Tracer Display features touch sensors on the steering wheel switches that are designed to reduce driver eye movement for better concentration on the road. When the driver touches the steering wheel controls, a duplicate image is displayed on the instrument panel, directly in front of the driver. 

In pursuit of new technologies for sustainable mobility, Toyota uses plant-derived, carbon-neutral plastics in the third-generation Prius. Known as ecological plastic, the new material is used in the seat cushion foam, cowl side trim, inner and outer scuff plates, and deck trim cover. Ecological plastic emits less CO2 during the production process than conventional plastic, and it also helps reduce petroleum use.
Advanced Infotainment
The Prius Two grade features a standard Display Audio touch-screen system with a 6.1-inch screen. The AM/FM CD player unit offers MP3/WMA playback capability with six speakers, a USB port for iPod® connectivity, auxiliary input jack, Bluetooth® hands-free phone capability and audio streaming. The display also provides vehicle information and allows the driver to customize vehicle settings.

The Prius Three adds navigation and Entune®, plus an integrated backup camera display, SiriusXM Satellite Radio capability, HD Radio™ with iTunes® Tagging, and advanced voice recognition.  

The Toyota Entune® system is a collection of popular mobile applications and data services, with three years of complimentary access. Once a smartphone is connected to the vehicle using Bluetooth wireless technology or a USB cable, Entune®’s features are operated using the vehicle’s controls or, for some services, by voice recognition. Entune offers mobile apps for Bing™, iHeartRadio, MovieTickets.com, OpenTable®, and Pandora®. Entune data services include a fuel price guide, sports scores, stocks, traffic and weather.

The Prius Four and Five include that system plus eight JBL® GreenEdge™ speakers and an eight-channel JBL amplifier. GreenEdge technology significantly reduces electric draw on the vehicle, which can help enhance fuel economy. When the Deluxe Solar Roof Package is ordered for the Prius Four, or the Advanced Technology Package on Prius Five, that system is further upgraded with a Head-Up Display and Premium HDD Navigation System, which uses a seven-inch touch-screen with split-screen capability.
The third-generation Prius Liftback was designed to comply with class-top level collision safety performance in each global sales region, and to accommodate increasingly strict safety requirements in the future. In addition to a driver and front passenger Advanced Airbag System, the Prius Liftback is equipped with front and rear side curtain airbags, driver and passenger front seat-mounted side airbags and a driver’s knee airbag.
Active headrests are used in both front seats to help reduce the possibility of whiplash injury in a rear collision. An Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA), Traction Control (TRAC), enhanced Vehicle Stability Control (VSC) and the Smart Stop Technology brake-override system make up Toyota’s standard Star Safety System™. A Dynamic Radar Cruise Control system, using advanced millimeter wave radar, is an available option. Also available is Safety Connect telematics system, which includes automatic collision notification, stolen vehicle locator, emergency assistance button (SOS) and roadside assistance (1-year trial subscription included).

The top-of-line Prius Five model’s Advanced Technology Package includes the Premium HDD Navigation System, plus the Head-Up Display, Dynamic Radar Cruise Control, Pre-Collision System and Lane Keep Assist. The Pre-Collision System retracts the front seatbelts and applies the brakes in certain
conditions when it determines that a crash is unavoidable. Lane Keep Assist can help the driver stay within the lane.
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items.  Additional 60-month warranties cover the powertrain for 60,000 miles and against corrosion with no mileage limitation.  The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for eight years/100,000 miles.  In applicable states hybrid-related component coverage is 15 years/150,000 miles with the exception of the hybrid battery, which is warranted for 10 years/150,000 miles. The Prius also comes standard with Toyota Care, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

NOTE to EDITORS:  High-resolution images and B-roll are available for editorial-use only at ToyotaNewsroom.com.

Toyota Product Communications
Greg Thome – (310) 561-2875 or [email protected]
Moe Durand– (714) 889-9908 or [email protected]


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