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Toyota Tundra Hauls in Another Prestigious Award for Endeavour Campaign
DETROIT (Jan. 14, 2014) – All eyes were on the Toyota Tundra in October 2012 when the unmodified half-ton pickup truck successfully towed the space shuttle Endeavour and dolly – a combined weight of nearly 300,000 pounds – across the Manchester Boulevard Bridge and across the 405 Freeway on the shuttle’s journey to its permanent home at the California Science Center. The world took notice again today, as the campaign that documented the once-in-a-lifetime accomplishment received top honors in the experiential advertising category at the inaugural One Club Automobile Advertising of the Year Award.
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2014 Automotive News World Congress- Bob Carter
Toyota Motor Sales, U.S.A., Inc., Senior Vice President of Automotive Operations Bob Carter speaks at the Automotive News World Congress on Tuesday, January 14, 2014.
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From Virtual to Reality? Toyota FT-1 Concept Sets the Pace for Future Design
DETROIT, Michigan (Jan. 13, 2014) - Toyota virtually blew the doors off the North American International Auto Show with the reveal of the stunning FT-1 sports car concept. First devised by Calty Design Research in the Sony PlayStation Gran Turismo game environment, FT-1 leapt from the screen to the stage in a race-inspired press conference at COBO Hall.
Read MoreFabulous Toyota FT-1 Concept Is Ready to Drive January 14
DETROIT, Michigan (Jan. 13, 2014) – It seems the virtual world continues to delight us with experiences not yet available in the real world. Beginning January 14, the stunning Toyota FT-1 concept will be available as a downloadable vehicle for PlayStation®3’s Gran Turismo 6 (GT6) real driving simulator. Race fans and the gaming community can experience FT-1 exclusively in GT6, where the FT-1 was created digitally to realistically demonstrate what a production FT-1 could achieve.
Read MoreToyota’s Calty Design Research Celebrates Its 40th Year and a Rich Sports Car Design Heritage
DETROIT, Michigan (Jan. 13, 2014) - The first design center established in North America by a Japanese automaker, Toyota’s Calty Design Research began as a bold experiment on October 2, 1973 in El Segundo, California. Ideally situated in California to best absorb the influence of the state’s burgeoning car culture, the first Calty studio was viewed as a unique exploratory branch of Toyota’s global vehicle design organization. At the time, no one in the Toyota organization could imagine that 40 years later, the Calty facility would play a key role in some of Toyota’s most significant designs and be pivotal in the company’s movement toward regional autonomy for North American product development.
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2014 North American International Auto Show (NAIAS) – Toyota FT-1 Concept Reveal
Calty Design Research President Kevin Hunter and Studio Chief Designer Alex Shen reveal the Toyota FT-1 Concept vehicle at the 2014 North American International Auto Show (NAIAS) in Detroit, Jan. 13, 2014.
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