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Breakdowns and Highway Companions
HOUGHTON, Mich. (October 24, 2017) – When Toyota Motor North America (TMNA) R&D Executive Vice President Shinichi Yasui learned that a group of engineers, technicians and other Toyota team members compete in Rally America competitions, he was intrigued. When he found out they were racing in a Corolla iM, for which he had been chief engineer, he decided this was something he needed to see for himself. So, he and two other R&D executives accompanied the Toyota R&D Rally Team to the Lake Superior Performance Rally (LSPR) in Michigan’s Upper Peninsula last weekend. The Rally America event, which takes place among the woods and wildflowers along U.S. 41, is among the most challenging events on the rally schedule.
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Record NASCAR Playoff Win for Toyota’s Truex, while Bell and Millen Triumph in XFINITY and Rally
Camry driver Truex captured another Playoff victory in the Monster Energy NASCAR Cup Series race at Kansas Speedway on Sunday – marking Truex’s fourth-consecutive victory on 1.5-mile tracks, which sets a new NASCAR record.
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Historic Victory and Heavy Hearts for Truex’s Toyota at Kansas
Martin Truex Jr. captured his seventh victory of 2017 in Sunday’s Monster Energy NASCAR Cup Series (MENCS) race at Kansas Speedway. With his victory at Kansas, Truex became the first driver in NASCAR’s history to win five consecutive 1.5-mile races dating back to the spring Kansas race weekend.
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Playoff, Title Pictures Becoming Clearer as Toyota Races in Four Series
Kansas Speedway will host the Monster Energy NASCAR Cup Series and NASCAR XFINITY Series this weekend as the Cup Playoff field is cut to eight drivers.
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Toyota Motor Corporation Issues Statement on Impact of Kobe Steel Announcements
Toyota Motor Corporation issued a statement and provided an update regarding its investigation into the impact of Kobe Steel’s recent announcements on improper conduct related to materials used in vehicle bodies, specifically for Toyota and Lexus vehicles. The ongoing, initial phase of investigation has been focused on aluminum plates based on the information received from Kobe Steel on October 8, 2017. Toyota has confirmed that the affected aluminum plates were used in the construction of hoods, rear hatch, and front door hinge components of certain vehicles.
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El nuevo Camry de Toyota enciende sensaciones
PLANO, Texas (1 de septiembre, 2017) — El nuevo Camry de Toyota está aquí, con un nuevo exterior despampanante y una nueva campaña publicitaria que se enfoca en las emociones y sensaciones que los conductores sentirán al conducir el auto. Mientras que la compra de un Camry sigue siendo una opción inteligente y racional, el Camry 2018 ahora ofrece la magia y emoción que los conductores anhelan. Estas emociones son el enfoque de la campaña “Sensaciones”, que seduce a conductores y los hace amar el nuevo Camry por todas las razones “equivocadas”. La campaña cubrirá múltiples canales de comunicación, incluyendo televisión, cine, social, impresión, digital y out of home.
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