News Releases

All-New 2013 Toyota RAV4 SUV Scores Early Sales Surge Thanks to New Styling and In-Cabin Technologies

May 06, 2013
TORRANCE, Calif., May 6, 2013 – The arrival of the new 2013 next-generation Toyota RAV4 SUV has led to a sales surge for the original crossover SUV that began what is now the fastest growing segment in the auto industry.
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Toyota Motor Corporation Vehicles Continue to Dominate the 2013 J.D. Power and Associates Vehicle Dependability Study

February 13, 2013
TORRANCE, Calif., Feb. 13, 2013 – Seven Lexus, Toyota, and Scion models captured segment awards in the 2013 J.D. Power and Associates Vehicle Dependability Study, more than any other automaker.
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‘Genie’ Kaley Cuoco Grants Wishes in All-New Toyota RAV4 Commercial

January 28, 2013
TORRANCE, Calif. (Jan. 28, 2013) – Embodying the modern, stylish and smart characteristics of the all-new RAV4, Toyota’s new “Wish Granted” commercial starring Kaley Cuoco will make its broadcast debut on Feb. 3.  The star of CBS hit show “The Big Bang Theory” will appear granting the wishes of a family in unexpected and creative ways during one of the biggest sporting and advertising events of the year.  Cuoco’s comedic chops made her a perfect partner in bringing the RAV4 Genie character to life.... more

2013 Toyota RAV4 Product Information

December 18, 2012
2013 Toyota RAV4 Product Information
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Toyota Announces Pricing for the All-New 2013 RAV4

December 18, 2012
TORRANCE, Calif., Dec. 18, 2012 – Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer’s suggested retail prices (MSRP) for the all-new 2013 RAV4 crossover sport utility vehicle (SUV).   The new RAV4 offers great value through balanced performance and capability, including improved fuel efficiency, excellent cargo capacity, a dynamic design, eight standard airbags, and a compelling array of standard features.  The 2013 RAV4 arrives at dealerships in early January, a reinvention of the world’s original crossover sport utility vehicle.... more

Toyota Launches Fourth-Generation of Original Crossover SUV – The 2013 RAV4

December 18, 2012
TORRANCE, Calif., Dec. 18, 2012 - - Toyota’s fourth-generation RAV4 arrives in January, a reinvention of the world’s original crossover sport utility vehicle. The new RAV4 offers balanced performance and capability, including great fuel efficiency, excellent cargo capacity, striking design, and a compelling array of standard features. RAV4 is available in three trim levels: LE, XLE and Limited.... more

All-New 2013 Toyota RAV4 Makes World Debut at Los Angeles International Auto Show

November 28, 2012
LOS ANGELES (Nov. 28, 2012) –The all-new 2013 RAV4 crossover SUV made its world debut today at the 2012 Los Angeles International Auto Show.  Toyota’s fourth-generation RAV4, the world’s original crossover sport utility vehicle, arrives early next year.
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2012 Los Angeles Auto Show - 2013 Toyota RAV4 Reveal

November 28, 2012
Toyota Division Group Vice President and General Manager Bill Fay reveals the 2013 Toyota RAV4 at the Los Angeles International Auto Show, Nov. 28, 2012.... more

All-New Fourth-Generation Toyota RAV4 to Make World Debut at 2012 Los Angeles Auto Show

November 15, 2012
TORRANCE, Calif., Nov. 15, 2012 – Toyota will stage the world premiere of the all-new 2013 RAV4 crossover SUV at a press conference at the 2012 Los Angeles Auto Show.... more

Toyota Motor Corporation Outperforms Industry in the J.D. Power and Associates 2012 Initial Quality Study

June 20, 2012
TORRANCE, Calif., June 20, 2012 – Toyota and Lexus vehicles captured five segment awards and five Toyota manufacturing facilities in Japan and North America won plant awards, including one Gold, in the 2012 Initial Quality Study (IQS), more than any other automaker in both categories.
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2012 Toyota RAV4 Product Information

March 07, 2012

Toyota Motor Corporation Vehicles Dominate J.D. Power and Associates 2012 Vehicle Dependability Study

February 15, 2012
TORRANCE, Calif., February 15, 2012 – Eight Lexus, Toyota, and Scion models captured segment awards in the 2012 J.D. Power and Associates Vehicle Dependability Study, a performance equal to all other vehicle brands combined and more than twice as many as the runner-up nameplate.
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Toyota Announces Prices for 2012 RAV4 Compact SUV and Prius Liftback

December 19, 2011
TORRANCE, Calif., Dec. 19, 2011 -- Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer’s suggested retail prices (MSRP) for the 2012 RAV4 compact sport utility vehicle (SUV) and the Prius Liftback.... more

2012 Toyota RAV4 Offers New Audio Systems for 2012; Some Models Offer Toyota Entune™ Services

November 15, 2011
The Toyota RAV4, the vehicle that started the entire crossover category 15 years ago, gains added value for 2012 with the addition of new audio systems.... more

Lexus Earns Four Segment Awards in J.D. Power and Associates 2011 Initial Quality Study

June 23, 2011
TORRANCE, Calif., June 23, 2011 – Toyota Motor Sales (TMS), U.S.A., Inc., received a combined four segment awards in the 2011 J.D. Power and Associates Initial Quality Study (IQS). Lexus earned the honor as the highest ranking nameplate in the industry, while the Toyota Division moved up 14 positions to place seventh.... more

Toyota Motor Sales Announces Price Increase for 2011 Toyota, Scion and Lexus Models

March 31, 2011
TORRANCE, Calif., March 31, 2011 - - Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail price (MSRP) increases today for most 2011 Toyota, Scion and Lexus models.... more

Toyota Motor Sales, U.S.A., Inc. Comments on J.D. Power and Associates 2011 Vehicle Dependability Study

March 17, 2011
J.D. Power and Associates today announced the results from their 2011 Vehicle Dependability Study (VDS), covering 2008 model year vehicles.... more

New Toyota Advertising Campaign Reminds Consumers Why It's the Best-Selling Brand in America

February 18, 2011
Toyota will launch a new advertising campaign on Monday highlighting the brand’s leadership position as the best-selling retail brand in America. The “#1 For A Reason” campaign will remind people why Toyota continues to be the top brand consumers turn to when buying a new vehicle.... more

Toyota and Lexus Dominate '2011 Best Overall Value of the Year Awards' from IntelliChoice

February 05, 2011
Seven Toyota vehicles and four Lexus models today took the top spot in IntelliChoice’s “2011 Best Overall Value of the Year (BOVY) Awards” at the 2011 National Automobile Dealers Association (NADA) convention here. With 21 total awards handed out, Toyota and Lexus combined garnered over half of the trophies presented with 11 top honors.... more

Toyota Invites Chicagoans to Get Down, Dirty With Vehicles at 2011 Chicago Auto Show

February 03, 2011
CHICAGO, Ill., February 3, 2011 – While most automakers will be showcasing their trucks and sport utility vehicles in the carpeted confines of McCormick Place’s convention center, Toyota is providing visitors to the Chicago Auto Show a unique opportunity to experience the handling and capability of its award-winning vehicles in a more fitting, rugged environment.... more

Toyota Announces Prices for 2011 Corolla and Matrix

December 03, 2010
Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2011 Corolla and Matrix. MSRP adjustments were also announced on 13 current 2011 Toyota models including Yaris Liftback and Yaris Sedan, Camry and Camry Hybrid, Avalon, RAV4, Highlander and Highlander Hybrid, Venza, 4Runner, Sienna, Sequoia and Land Cruiser. MSRP adjustments were also announced on all 2011 Lexus models.
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Toyota Debuts 100-Mile Range, RAV4 EV Demonstration Vehicle at Los Angeles Auto Show

Toyota Debuts 100-Mile Range, RAV4 EV Demonstration Vehicle at Los Angeles Auto Show

November 17, 2010
Toyota Motor Sales (TMS), U.S.A., Inc. (TMS) debuted today the second-generation Toyota RAV4 EV at a news conference at the Los Angeles Auto Show. A total of 35 vehicles will be built for a demonstration and evaluation program through 2011, aiming at market arrival of a fully-engineered vehicle in 2012. The fully-engineered vehicle will have a target range of 100 miles in actual road driving patterns, in a wide range of climates and conditions.... more

Toyota to Debut RAV4 Electric Vehicle at Los Angeles Auto Show

Toyota to Debut RAV4 Electric Vehicle at Los Angeles Auto Show

November 10, 2010
Toyota Motor Sales (TMS), U.S.A., Inc. (TMS) will debut the Toyota RAV4 EV during the Los Angeles Auto Show media days, on November 17 at 2:50 PM at the Toyota booth in South Hall at the Los Angeles Convention Center.... more

2011 Toyota RAV4 Product Information

September 03, 2010

2011 Toyota RAV4 Offers New Extra Value Package

2011 Toyota RAV4 Offers New Extra Value Package

September 03, 2010
The Toyota RAV4, already a leader in the crossover SUV segment it launched nearly 15 years ago, offers even greater value for 2011. The new Upgrade Value Package for the Base models adds popular options at a special value price.... more

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