News Releases

Customer FAQs for Toyota RAV4 and Highlander Curtain Shield Airbag Sensor Recall

April 28, 2011
1.    Which models are involved in the recall?
Toyota is recalling approximately 214,000 2007 - 2008 model year Toyota RAV4 and approximately 94,000 2008 model year Highlander and Highlander HV vehicles sold in the U.S. No other vehicles are involved in this recall.

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Toyota Announces Intent to Voluntarily Recall Certain RAV4 and Highlander Vehicles to Replace the Curtain Shield Airbag Sensor Assembly

April 21, 2011
TORRANCE, Calif., April 21, 2011 – Toyota Motor Sales (TMS), U.S.A., Inc., today announced that it intends to conduct a voluntary Safety Recall involving certain 2007 through 2008 model year RAV4 and certain 2008 Highlander and Highlander HV vehicles sold in the United States to replace the airbag sensor assembly. There are approximately 214,000 RAV4 vehicles and approximately 94,000 Highlander and Highlander HV vehicles covered by this Safety Recall.
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Toyota Motor Sales Announces Price Increase for 2011 Toyota, Scion and Lexus Models

March 31, 2011
TORRANCE, Calif., March 31, 2011 - - Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail price (MSRP) increases today for most 2011 Toyota, Scion and Lexus models.... more

Toyota Motor Sales, U.S.A., Inc. Comments on J.D. Power and Associates 2011 Vehicle Dependability Study

March 17, 2011
J.D. Power and Associates today announced the results from their 2011 Vehicle Dependability Study (VDS), covering 2008 model year vehicles.... more

Customer FAQs for Floor Mat Recall Expansion

February 24, 2011
Customer FAQs for Floor Mat Recall Expansion... more

Toyota Announces Two Voluntary Recalls and Amends Potential Floor Mat Interference Recall Announced in 2009

February 24, 2011
Toyota Motor Sales (TMS), U.S.A., Inc., today announced that it will conduct a voluntary safety recall of approximately 20,000 2006 and early 2007 Model Year GS 300 and GS 350 All-Wheel Drive vehicles to modify the shape of the plastic pad embedded in the driver’s side floor carpet.... more

New Toyota Advertising Campaign Reminds Consumers Why It's the Best-Selling Brand in America

February 18, 2011
Toyota will launch a new advertising campaign on Monday highlighting the brand’s leadership position as the best-selling retail brand in America. The “#1 For A Reason” campaign will remind people why Toyota continues to be the top brand consumers turn to when buying a new vehicle.... more

Toyota and Lexus Dominate '2011 Best Overall Value of the Year Awards' from IntelliChoice

February 05, 2011
Seven Toyota vehicles and four Lexus models today took the top spot in IntelliChoice’s “2011 Best Overall Value of the Year (BOVY) Awards” at the 2011 National Automobile Dealers Association (NADA) convention here. With 21 total awards handed out, Toyota and Lexus combined garnered over half of the trophies presented with 11 top honors.... more

Toyota Invites Chicagoans to Get Down, Dirty With Vehicles at 2011 Chicago Auto Show

February 03, 2011
CHICAGO, Ill., February 3, 2011 – While most automakers will be showcasing their trucks and sport utility vehicles in the carpeted confines of McCormick Place’s convention center, Toyota is providing visitors to the Chicago Auto Show a unique opportunity to experience the handling and capability of its award-winning vehicles in a more fitting, rugged environment.... more

Toyota Announces Voluntary Recall of Certain 2011 Sienna Vehicles to Replace Stop Lamp Switch Bracket

December 13, 2010
Check here for news updates and FAQs for the safety recall campaigns.... more

Toyota Announces Prices for 2011 Corolla and Matrix

December 03, 2010
Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2011 Corolla and Matrix. MSRP adjustments were also announced on 13 current 2011 Toyota models including Yaris Liftback and Yaris Sedan, Camry and Camry Hybrid, Avalon, RAV4, Highlander and Highlander Hybrid, Venza, 4Runner, Sienna, Sequoia and Land Cruiser. MSRP adjustments were also announced on all 2011 Lexus models.
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Toyota Debuts 100-Mile Range, RAV4 EV Demonstration Vehicle at Los Angeles Auto Show

Toyota Debuts 100-Mile Range, RAV4 EV Demonstration Vehicle at Los Angeles Auto Show

November 17, 2010
Toyota Motor Sales (TMS), U.S.A., Inc. (TMS) debuted today the second-generation Toyota RAV4 EV at a news conference at the Los Angeles Auto Show. A total of 35 vehicles will be built for a demonstration and evaluation program through 2011, aiming at market arrival of a fully-engineered vehicle in 2012. The fully-engineered vehicle will have a target range of 100 miles in actual road driving patterns, in a wide range of climates and conditions.... more

Toyota to Debut RAV4 Electric Vehicle at Los Angeles Auto Show

Toyota to Debut RAV4 Electric Vehicle at Los Angeles Auto Show

November 10, 2010
Toyota Motor Sales (TMS), U.S.A., Inc. (TMS) will debut the Toyota RAV4 EV during the Los Angeles Auto Show media days, on November 17 at 2:50 PM at the Toyota booth in South Hall at the Los Angeles Convention Center.... more

Toyota Announces Intent to Voluntarily Recall Certain Toyota Avalon and Highlander, and Lexus GS300, IS250, and IS350 Vehicles to Replace a Brake Master Cylinder Seal

October 20, 2010
Check here for news updates and FAQs for the safety recall campaigns.... more

2011 Toyota RAV4 Product Information

September 03, 2010

2011 Toyota RAV4 Offers New Extra Value Package

2011 Toyota RAV4 Offers New Extra Value Package

September 03, 2010
The Toyota RAV4, already a leader in the crossover SUV segment it launched nearly 15 years ago, offers even greater value for 2011. The new Upgrade Value Package for the Base models adds popular options at a special value price.... more

Toyota Announces Pricing on 2011 Yaris, RAV4, Land Cruiser, Sequoia, Tundra, Camry, Camry Hybrid, Avalon, Sienna, and 2011 Scion xD

July 16, 2010
Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2011 Yaris subcompact, RAV4 compact SUV, Land Cruiser premium SUV, Sequoia full-size SUV, and Tundra full-size pickup truck. These 2011 models will begin arriving at dealerships in August, with the exception of RAV4 (September). The following 2011 models that are already on sale will receive price adjustments: Camry and Camry Hybrid mid-size sedans, Avalon premium mid-size sedan, and the Sienna minivan.... more

Tesla Motors and Toyota Motor Corporation Formalize Agreement to Develop Electric Version of RAV4

July 16, 2010
TESLA MOTORS, INC. (Tesla) and TOYOTA MOTOR CORPORATION (TMC) today announced that the two companies have signed an agreement to initiate the development of an electric version of the RAV4 as announced in May of this year by Elon Musk and Akio Toyoda.... more

Toyota Announces March Sales Event

March 02, 2010
Toyota Motor Sales, U.S.A., Inc. today announced plans to launch the company’s most far-reaching sales program in its history.... more

Limited Service Campaign for VVT-i Oil Line

March 01, 2010
On February 22, Toyota announced phase three of a Limited Service Campaign (LSC) on certain 2007 – 2009 model year Avalon and RAV4 vehicles with a 2GR-FE (V6) engine, the rubber portion of the oil supply hose for the VVT-i actuator may degrade over time. This condition may cause oil to leak from the VVT-i oil hose producing abnormal engine noise and the oil pressure light to illuminate.... more

Toyota Dealers Nationwide Have Begun Fixing Accelerator Pedals On Recalled Vehicles

February 05, 2010
Toyota Motor Sales U.S.A., Inc., (TMS) today announced that Toyota dealers nationwide have received the parts, information and training they need to fix accelerator pedals in recalled Toyota Division vehicles, and that repairs on involved vehicles have begun. The actual repair requires about 30 minutes of work.... more

Customer FAQs Regarding the Sticking Accelerator Pedal and Floor Mat Pedal Entrapment Recalls

February 03, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Talks to Customers About the Sticking Pedal Issue

February 01, 2010
Transcript of the video "Toyota Talks to Customers About the Sticking Pedal Issue".... more

Toyota Announces Comprehensive Plan to Fix Accelerator Pedals on Recalled Vehicles and Ensure Customer Safety

Toyota Announces Comprehensive Plan to Fix Accelerator Pedals on Recalled Vehicles and Ensure Customer Safety

February 01, 2010
Toyota Motor Sales (TMS) U.S.A., Inc., today announced it will begin fixing accelerator pedals in recalled Toyota Division vehicles this week. Toyota’s engineers have developed and rigorously tested a solution that involves reinforcing the pedal assembly in a manner that eliminates the excess friction that has caused the pedals to stick in rare instances. In addition, Toyota has developed an effective solution for vehicles in production.... more

Toyota Answers Customer Questions About The Solution For Sticking Accelerator Pedals

February 01, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

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