News Releases

Toyota Announces Two Voluntary Recalls and Amends Potential Floor Mat Interference Recall Announced in 2009

February 24, 2011
Toyota Motor Sales (TMS), U.S.A., Inc., today announced that it will conduct a voluntary safety recall of approximately 20,000 2006 and early 2007 Model Year GS 300 and GS 350 All-Wheel Drive vehicles to modify the shape of the plastic pad embedded in the driver’s side floor carpet.... more

Toyota and Lexus Dominate '2011 Best Overall Value of the Year Awards' from IntelliChoice

February 05, 2011
Seven Toyota vehicles and four Lexus models today took the top spot in IntelliChoice’s “2011 Best Overall Value of the Year (BOVY) Awards” at the 2011 National Automobile Dealers Association (NADA) convention here. With 21 total awards handed out, Toyota and Lexus combined garnered over half of the trophies presented with 11 top honors.... more

Toyota Invites Chicagoans to Get Down, Dirty With Vehicles at 2011 Chicago Auto Show

February 03, 2011
CHICAGO, Ill., February 3, 2011 – While most automakers will be showcasing their trucks and sport utility vehicles in the carpeted confines of McCormick Place’s convention center, Toyota is providing visitors to the Chicago Auto Show a unique opportunity to experience the handling and capability of its award-winning vehicles in a more fitting, rugged environment.... more

Toyota Announces Prices for 2011 Corolla and Matrix

December 03, 2010
Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2011 Corolla and Matrix. MSRP adjustments were also announced on 13 current 2011 Toyota models including Yaris Liftback and Yaris Sedan, Camry and Camry Hybrid, Avalon, RAV4, Highlander and Highlander Hybrid, Venza, 4Runner, Sienna, Sequoia and Land Cruiser. MSRP adjustments were also announced on all 2011 Lexus models.
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2010 SEMA Show: Four Wheeler Magazine Toyota 4Runner Backcountry

2010 SEMA Show: Four Wheeler Magazine Toyota 4Runner Backcountry

November 01, 2010
Four Wheeler Magazine’s Project Toyota 4Runner Backcountry makes its world debut at the 2010 SEMA Sow. This special 4Runner was built as a self-contained exploration rig to take the avid weekend adventurer far in to the backcountry to allow discovery of the roads less traveled and forgotten places in history. The modifications were carefully chosen to enhance the 4Runners signature style and capability without taking away from what the 4Runner is – all while maintaining the 4Runner’s comfort for daily driver use, if desired.... more

2011 Toyota 4Runner Product Information

September 03, 2010

2011 Toyota 4Runner Is Second Year of All-New Fifth Generation

2011 Toyota 4Runner Is Second Year of All-New Fifth Generation

September 03, 2010
The all-new fifth-generation Toyota 4Runner, introduced for model year 2010, gains minor option revisions for 2011. The 4Runner was completely redesigned and re-engineered for the previous model year. Its adaptable interior and unique cargo area make the newest 4Runner smarter, more comfortable, and more versatile than ever.... more

Toyota Announces Prices for 2011 4Runner Mid-Size SUV

July 30, 2010
Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2011 4Runner mid-sized sport utility vehicle (SUV). The 2011 4Runner will begin reaching Toyota dealerships in September.... more

All-New 2010 Toyota 4Runner Earns Highest Frontal Crash Test Rating from IIHS

March 09, 2010
The Insurance Institute for Highway Safety (IIHS) today announced that the all-new Toyota 4Runner mid-size sport utility vehicle (SUV) has earned its highest ranking of “good” in their frontal offset high-speed crash ratings.... more

Toyota 2010 Model Year 4Runner Slated for the SCORE Baja 1000

Toyota 2010 Model Year 4Runner Slated for the SCORE Baja 1000

November 05, 2009
Toyota will make history by entering its 2010 Model Year Fifth Generation 4Runner in the internationally renowned SCORE Baja 1000. With over 672 miles in length and a time limit of 31 hours, the Baja 1000 is one of the toughest desert races in the world.... more

2010 Toyota Technology

September 28, 2009

2010 Pricing Table - 4Runner, Venza, Prius, Land Cruiser, Tacoma

September 25, 2009
2010 Pricing Table - 4Runner, Venza, Prius, Land Cruiser, Tacoma... more

Toyota Announces Prices on Five 2010 Models Including All-New 4Runner

September 25, 2009
Toyota Motor Sales (TMS), USA, Inc., announced new manufacturer’s suggested retail prices (MSRP) today for the all-new 2010 4Runner sport utility vehicle (SUV), 2010 Land Cruiser full-size SUV and Venza sedan. MSRP adjustments were also announced for the 2010 Prius hybrid and Tacoma pickup truck.... more

2010 Toyota 4Runner Product Information

September 24, 2009

2010 Toyota 4Runner Add to Rich Heritage With More Power, Better MPG

2010 Toyota 4Runner Add to Rich Heritage With More Power, Better MPG

September 24, 2009
When the first Toyota 4Runner sport utility vehicle (SUV) was launched back in 1984 it was a revolutionary new vehicle based on the mechanics of the four-wheel-drive Toyota pickup truck. The 4Runner combined the versatility and go-anywhere ability of four-wheel-drive with the comfort and utility found in passenger cars. Twenty-five years, four generations and more than 1.5 million sales later, the 4Runner continues to evolve while remaining close to its roots. The all-new fifth-generation 4Runner is even more rugged and athletic, and packed with more power and better mileage. A completely redesigned interior and unique cargo area make the newest 4Runner smarter, more comfortable, and more versatile than ever.... more

All-new 2010 Toyota 4Runner to Make World Debut at State Fair of Texas

All-new 2010 Toyota 4Runner to Make World Debut at State Fair of Texas

August 27, 2009
DEEP IN THE HEART OF TEXAS – The all-new 2010 Toyota 4Runner is headed for Dallas to make its world debut at the State Fair of Texas during a news conference on Sept. 24. More rugged than ever, the new fifth-generation 4Runner offers sure-footed off-road capability and increased comfort with added roominess. More than 1.8 million 4Runners have been sold since it was introduced in 1984, and more than 70 percent are still on the road. The State Fair of Texas runs Sept. 25 to Oct. 18.... more

Toyota Announces Zero-Percent Offer

October 03, 2008
Toyota Motor Sales (TMS), U.S.A., Inc., today announced a zero-percent interest rate offer on 11 Toyota models for qualified buyers.... more

Downhill And Hill-Start Assist Control Systems Enhance Off-Road Capability

September 11, 2008
The fourth-generation Toyota 4Runner sport utility vehicle (SUV) and firstgeneration Lexus GX 470 luxury utility vehicle, both launched for the 2003 model year, introduced numerous technological advancements. Among these all-new technologies were Hill-Start Assist Control (HAC) and Downhill Assist Control (DAC). Through one of the world’s first uses of active wheel speed sensors, HAC and DAC helped the 4Runner and GX 470 improve their off-road capability.... more

Vehicle Stability Control Expands Throughout The Toyota Lineup

September 11, 2008

2009 4Runner Product Information

September 11, 2008

Toyota 4Runner Adds New Trail Edition For 2009

September 10, 2008
The 2009 Toyota 4Runner full-capability sport-utility vehicle adds an optional Trail Edition package. Available exclusively for the 4Runner SR5 with V6 and 4WD, the Trail Edition package combines enhanced off-road capability with unique design.... more

Toyota And Scion Announce Prices On Select 2009 Models

July 25, 2008
Toyota Motor Sales (TMS), U.S.A., Inc., announced new manufacturer's suggested retail prices (MSRP) today for 13 select 2009 Toyota and Scion vehicles. The overall average MSRP for the 13 models increases by $181, or 0.81 percent.... more

Toyota Adds Urban Runner Package to 4Runner Sport Edition

Toyota Adds Urban Runner Package to 4Runner Sport Edition

February 06, 2008
The 2008 Toyota 4Runner midsize sport utility vehicle (SUV) with an all-new Sport Edition Urban Runner Package will make its debut at the 2008 Chicago Auto Show.... more

2008 4Runner Product Information

October 01, 2007

Toyota 4Runner Gains New Safety Feature For 2008

October 01, 2007
The Toyota 4Runner mid-size sport utility vehicle adds an important safety feature for 2008, standard roll-sensing side curtain airbags. This addition complements the already impressive array of safety technology in the full-capability 4Runner.... more

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