A service member is welcomed home with a special greeting in Toyota’s latest spot
PLANO, Texas (Nov. 29, 2018) – Toyotathon is back for its 39th year with a holiday spot that showcases a heartwarming homecoming. The 90-second “Home for the Holidays” spot premiered Wednesday night, November 28th, on NBC’s primetime Christmas in Rockefeller Center, with a throw from NBC’s TODAY Host Al Roker.
In a multi-network approach, the 90-second spot also aired on the Wednesday night episode of CBS’ The Late Late Show with James Corden, complete with a personalized throw from Corden, during the FOX Sports Thursday Night Football Toyota Halftime Show, with a live throw from host Michael Strahan, as well as on CBS This Morning. Additional :90-second airings include FOX Thursday and NBC Sunday Night Football halftimes throughout December.
"The holidays are a time to reflect on the true meaning of the season and the importance of friends and family,” noted Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. "A meaningful holiday message paired with the excitement of the Christmas in Rockefeller Center tree lighting makes it impossible not to feel the holiday spirit.”
Created by Saatchi & Saatchi, “Home for the Holidays” tells a familiar narrative: a servicemember is arriving home for the holidays after a military deployment just in time to be welcomed with a special heartfelt greeting thanks to the help of his family and neighborhood friends. The homecoming brings pure joy to the family, reminding viewers what’s most important this holiday season.
After the “Home for the Holidays” multi-network airing of the 90-second spot, the story will move to top theaters nationwide with a 60-second version for in-cinema play in National CineMedia (NCM) pre-show and Screenvision in more than 3,600 theaters from December 14-27. A mix of :60 and :90 versions will air on television November 28-January 2nd. The Toyotathon December Sales Event offers incentives through January 2nd. View the “Home for the Holidays” spot here.
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 36 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 87 percent of all Toyota vehicles sold over the past 15 years are still on the road today.
Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.toyotanewsroom.com.
Leigh Anne Sessions
Toyota Motor North America
Saatchi for Toyota
Saatchi for Toyota