New $1 million donation to NCFL focuses on literacy in Washington D.C.-area and northern Alabama

2019 Toyota – NCFL Infographic

WASHINGTON (March 13, 2019) – To help celebrate the 30th anniversary of the National Center for Families Learning (NCFL), Toyota is donating $1 million to help break generational cycles of poverty through family literacy in the nation’s capital and northern Alabama.

This new donation brings Toyota’s total contribution over its 28-year partnership with NCFL to $50 million. To date, 420 Toyota Family Learning Centers have impacted more than 4.5 million parents and children across the U.S.

“Education is key to a successful career,” said Toyota Motor North America CEO Jim Lentz. “I have seen the impact of NCFL’s two-generation literacy model, where children and their parents inspire each other to learn, and we’re proud to help further the great work of this organization.”

“What a great way for our 30th anniversary to be celebrated,” said NCFL founder and CEO Sharon Darling. “Toyota’s support is much more than just writing a check. They have been hands-on with our family literacy programs since day one. And for a company to be engaged with a non-profit for nearly three decades says everything about Toyota’s determination to make a difference.”

NCFL will coordinate the family literacy programs in each of the receiving communities, partnering with local groups.

NCFL’s approach of engaging multiple generations of family members is a fundamental and distinguishing aspect of its work. The pioneer of family literacy, NCFL’s research-based, holistic model strengthens families, helps parents gain workforce and literacy skills to get jobs, and propels children to reach their potential academically.

About National Center for Families Learning
The National Center for Families Learning (NCFL) is a national nonprofit organization working to eradicate poverty through education solutions for families.Partnering with educators, literacy advocates, and policymakers, NCFL develops and provides programming, professional development, and resources from the classroom to the community that empower and raise families to achieve their potential. For more information on NCFL visit

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 38 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.).

To date, Toyota has contributed more than $900 million to American nonprofit groups.  For more information about Toyota’s contributions in the U.S., visit

Ashley Brauer
[email protected]

Mike Goss
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Toyota announced a $1 million donation to the National Center for Families Learning (NCFL) to help break generational poverty through family literacy in the Washington, DC area and Northern Alabama. This new donation brings Toyota’s investment in NCFL to $50 million over its 28-year partnership. In that time, more than 4 million parents and children in 38 states have been impacted by Toyota Family Learning programs. 

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