Toyota Brings Action and Adventure to SEMA 2024: Celebrating Active Lifestyles while Sparking the Imagination

LAS VEGAS (November 5, 2024)

WHAT:

Toyota will host a walkaround with TV personality, Rutledge Wood, at the 2024 Specialty Equipment Market Association (SEMA) Show on Tuesday, November 5, 2024 at 10:00 AM MT. Highlights include new build concepts with a focus on lifestyle and adventure. The show will also feature the entire Toyota lineup with special attention paid to SUV, truck and GR performance line concepts and accessory builds. Toyota SEMA Show builds include:

4Runner TRD Surf Concept
CALTY Land Cruiser ROX
GR86 Rally Legacy Concept
#84 Tacoma TRD ProRunner Race Concept
Ultimate Tailgate Tundra
Toyota RAV-X Concept
Suprabird Tribute

Other Toyota showcase vehicles at SEMA:

Several AAP-equipped show builds including Tundra SR5 CrewMax, Tundra Hybrid Platinum, RAV4 Woodland Edition, 4Runner, TRD Off-Road Premium, Sequoia SR5, Tacoma SR5, RAV4

WHAT ELSE:

Baja Cruiser Race Edition
Classic Adventure Cruiser
’94 Toyota Drift Truck
Modellista Overland Vision Concept
AAP and Toyota product accessory offerings
Forged Billet Upper Control Arm Kit Display
Celebrity Appearance(s) and autograph session at 10:00 a.m. PT, Tuesday 11/5.
A variety of other current and upcoming Toyota Trucks and SUVs displayed in their adventure lifestyle context and highlighted by the Toyota Accessories Portfolio

The 2024 SEMA Show event page on Toyota newsroom: https://pressroom.toyota.com/event/2024-sema-show

WHO:

Owen Peacock, General Manager, Toyota Marketing and Communications
Kevin Hunter, President, Calty Design Research
Rutledge Wood, auto racing analyst and personality
Faye Hadley, television and social channel personality

WHERE:

Toyota’s 2024 SEMA Show Exhibit, Central Hall, Booth No. 22200, Las Vegas Convention Center

WHEN:

SEMA Show dates/times – 11/5 thru 11/8, 9AM – 5PM PT

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.

Toyota directly employs more than 49,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 34 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant, in North Carolina, will begin manufacturing automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 30 electrified options.

Through its Driving Possibilities initiative, the Toyota USA Foundation has committed to creating innovative educational programs within, and in partnership with, historically underserved communities near the company’s U.S. operating sites.

For more information about Toyota, visit ToyotaNewsroom.com.

Adam Lovelady
Toyota Product Communications
[email protected]