Toyota to Debut Driver Attention Research Vehicle at 2013 Los Angeles Auto Show

TORRANCE, Calif., (Nov. 13, 2013) – What if we could reduce driver distraction before ever putting a key in the ignition? That’s the focus of the Driver Awareness Research Vehicle that Toyota will show at the 2013 Los Angeles Auto Show on Wednesday, November 20^th at 3:40 PM, at a press conference located in the Toyota display.

In addition to this all-new, concept research vehicle, Chuck Gulash, Director of Toyota’s Collaborative Safety Research Center (CSRC), will discuss two important CSRC research programs, including:

Important research findings from a joint partnership between MIT and Toyota that sheds new light on driver distractions associated with voice command systems

Information on a groundbreaking study with Stanford University, employing a new and innovative driving simulator that will enhance our understanding of how drivers and cars interact as we move closer to fully automated forms of driving

Community Engagement

Thanks to Your Votes, New Winners Are on the Road Doing Good For Their Communities

November 07, 2013

About Toyota
Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ nearly 40,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. (NYSE:TM) For more information about Toyota, visit www.toyotanewsroom.com.

Toyota Advanced Technology and Business Communications
John Hanson                                        (310) 468-4718
Jana Hartline                                        (310) 468-7977
Carly Schaffner                                     (310) 468-6976

Media Web sites:
http://www.toyotanewsroom.com
http://www.toyota.com/csrc