50 MPG Combined Fuel Economy Rating
Midsize Room and Five-Door Versatility
Wide Range of Features and Options
Over 800,000 Sold in U.S. Since 2000
The Toyota Prius – now synonymous with “hybrid” – entered the market in 1997 as the world’s first mass-produced hybrid. The company’s exclusive Hybrid Synergy Drive System was introduced in 2004 on the second-generation Prius. The Prius helped boost public awareness for the automobile’s role in the environment, specifically putting a focus on improving fuel efficiency and reducing carbon emissions.
The 2011 Prius is built using processes that reduce emissions in every stage of the vehicle lifecycle, from production and driving, through to eventual disposal and dismantling years down the road.
The Prius’ design, by itself, came to represent “hybrid” in the eyes of many. The third-generation Prius preserved that brand recognition while expanding the role of efficient aerodynamics in overall fuel economy. The 106.3-inch wheelbase is the same as the previous generation, while overall length is increased by just a half-inch to preserve the car’s efficient packaging. The corners of the new-generation Prius are sharp and sporty. Strong side character lines, rising from front to rear, define the smooth, geometric shape. Viewed from the rear, wider rear treads provide a solid, firmly rooted stance.
An available sliding glass moonroof is packaged with solar panels, located over the rear seating area, that power a new ventilation system. The solar powered ventilation system helps reduce the interior air temperature when parked directly in the sun. Cool-down time is shorter when the driver returns to the vehicle, thus reducing the use of air conditioning.
The third-generation Prius is built on a new platform that enables improved handling control and quieter operation. The suspension employs front struts and a rear beam design, like the previous model, but handling response was made sharper and the ride made smoother by improving the stabilizer layout and geometry and re-tuning the bushing characteristics. Four-wheel disc brakes are standard.
The cargo area of the new Prius was made slightly larger by using a new layout for the battery cooling unit. A space-saving contoured front-seat design maximizes rear seat legroom. Better-performing sound insulation, working with improved vibration damping reduces road noise.
The new Prius was designed to comply with class-top level collision safety performance in each global sales region, and to accommodate increasingly strict safety requirements in the future. In addition to a driver and front passenger Advanced Airbag System, front and rear side curtain airbags, driver and passenger front seat-mounted side airbags and driver’s knee airbag are standard equipment.
Prius is offered in one model grade with five different standard equipment packages designated One, Two, Three, Four and Five. Each adds varying levels of exterior and interior features. Then, on top of those, option packages include:
- A Navigation Package available on Prius models Three, Four, and Five, includes a Voice-activated touch-screen DVD navigation system with integrated backup camera, JBL® AM/FM 4-disc CD changer with MP3/WMA playback capability, eight speakers, XM Radio with NavTraffic (includes 90-day trial subscription), auxiliary audio jack, USB port with iPod® connectivity, and hands-free phone capability and music streaming via Bluetooth® wireless technology. Prius Four and Five also include Safety Connect.
- A Solar Roof Package, available in Prius Three and Four, includes all contents in the Navigation Package, a power tilt/slide moonroof with a solar powered ventilation system and a remote air conditioning system.
- An Advanced Technology Package, available in Prius model Five, includes all contents in the Navigation Package; Dynamic Radar Cruise Control; a Pre-Collision System; Lane Keep Assist, and Advanced Guidance Parking System.
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against corrosion with no mileage limitation. The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for eight years/100,000 miles. In applicable states (including Calif., Mass., N.Y, N.J., Vt., Conn., Maine, N.M., and R.I.) hybrid-related component coverage is 15 years/150,000 miles with the exception of the hybrid battery, which is warranted for 10 years/150,000 miles.