Progress Report: Expanded Leadership in Safety & Innovation, Even Stronger Focus on Customers

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Updated: May 16, 2011

Toyota has continued to take major steps to become an even more responsive, customer-focused organization – and to strengthen its leadership in automotive quality, safety and innovation.

Sweeping Product Innovations & Continued Environmental Leadership                                                                                                                                                                  

         Ten new or updated models this year – including the new Prius v – with six new hybrid vehicles to market by 2012 – including the plug-in electric hybrid Prius

         A zero emission Toyota RAV4 electric vehicle, produced with California’s Tesla Motors, due next year

         New partnership with Microsoft to provide affordable, advanced vehicle “telematics”

         One millionth Prius sold in the U.S. – more than 3 million sold worldwide


Safe Cars Made Even Safer                                                                                                                          

         Star Safety System standard on all new vehicles, includes Smart Stop Technology brake override system

         Enhanced Event Data Recorders in all 2011 model year vehicles

         $50 million investment to launch new Safety Research Center in MI, focused on reducing traffic fatalities


Swift, Decisive Action on Quality and Safety 

         New North American management structure with a greater voice in safety decisions

         SMART Teams of engineers and field technicians conduct onsite inspections anywhere in the U.S.

         Six new Product Quality Field Offices being established throughout North America


A Transformation in Global Quality Assurance and More Local Autonomy


         Chief Safety Technology Officer and 1,000 Toyota engineers assigned to component design and quality

         Improved supplier quality controls and strengthened monitoring of customer concerns

         Chief Quality Officer for North America with a direct line to Akio ToyodaMore Americans now leading Toyota plants in the U.S.


Extraordinary Technical Scrutiny

         Exhaustive 10-month study by NASA and NHTSA found no electronic cause for sudden acceleration

         Unprecedented independent engineering reviews by the National Academy of Sciences and Exponent

         SMART Team evaluations have found no evidence of unintended acceleration due to electronic problems


Continued Economic and Community Impact

         Nearly 200,000 American jobs, including 30,000 direct plus nearly 170,000 more at dealers and suppliers

         A total of 13 plants in North America producing 12 different vehicles and various engines

         No layoffs of full-time employees at Toyota’s manufacturing plants, despite the economic downturn and disaster in Japan

         Significant U.S. manufacturing investment continues – total direct U.S. investments now approx. $18 billion – new plant in Mississippi to open this Fall

         Large U.S. R&D presence, including 1,000 employed at the Toyota Technical Center in Michigan

         More than $500 million in philanthropic support contributed in U.S. since 1991


Continued Support from Independent Experts and Customers

         Best selling retail brand in America in 2010 with Camry the #1 selling car in the U.S.

         Nine Toyota vehicles named “top safety picks” by the Insurance Institute for Highway Safety

         Seventeen vehicles rated “Most Reliable” by Consumer Reportsmore than any other manufacturer

         Four of top 10 spots on Kelley Blue Book’s list of Best Resale Values no other company had more than two

         Six segment awards in the 2010 J.D. Power Initial Quality Study and seven top awards in J.D. Power’s 2011 Vehicle Dependability Survey – both are more than any other full line manufacturer


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