•Fits the lifestyle of young, active families
•“v” for “versatility” with more cargo space than 80 percent of small SUVs
•Shares efficient Prius Hybrid Synergy Drive to achieve 42 MPG combined rating
•Premium-level safety systems and integrated multimedia
•Pitch and Bounce Control, Panoramic View Moonroof among new features
The Prius v will be utilizing the same proven Hybrid Synergy Drive system as the third-generation Prius, with the advantages of high mileage, low emissions, and never needing to be recharged.
A product of the same culture of innovation that spawned the original Prius 14 years and two-million units ago, the Prius v follows family tradition with new technologies and equipment advances that continues to raise the bar on the cutting edge automotive science.
The Prius v emphasizes overall proportion with spaciousness and flexibility for active families. Comfortable interior space and good visibility have been assisted by a high seating position, ample head room, and an impressive 38-inch couple distance, providing generous rear legroom. A low, wide-opening rear hatch reveals 34.3 cubic feet of cargo space behind the rear seats, making it the most spacious dedicated hybrid vehicle on the market.
The driver is kept informed via a center-mounted instrument panel, a visually succinct, space-efficient design that is also exceptionally user-friendly. As with other Prius models, the driving controls including Push Button Start, parking switch, drive-by-wire shift toggle, and driving mode buttons are immediately at hand. Each of these driving control features are distinguished by silver trim. Instrument-panel controls, including a single dial automatic climate control, provide an advanced look and user-friendly command.
The center console is accessible from both the driver side and rear seats. The console is big enough to hold 23 CD cases, yet low enough so that lines of sight and conversation between passengers can be relaxed and natural. The console design helps make the cabin a human-friendly space, and a low-fatigue environment for long rides.
A wide variety of engineered storage spaces are located throughout the cabin. These include dual glove boxes, a center console utility tray and five cup holders in large and medium sizes. Bottle holders are built into the front and rear door pockets, while most models will feature an overhead storage space suitable for sunglasses. In addition to the larger main luggage compartment, there are storage units built into the sides and under the cargo platform for storing equipment such as car wash items or gloves. Even a special space for umbrellas is located under the second row of seats.
Rear seats fold, slide and recline to configure for any mix of passengers and cargo, and operation switches are located conveniently close to the occupants. New for Toyota, an available seat material called SofTex is designed for easy cleaning, resisting spills and wear in a family vehicle that could see heavy use on a daily basis. Soft to the touch, SofTex’s attributes as compared to leather and other traditional leatherette-type materials include a weight reduction of 50 percent, a manufacturing process with approximately 99 percent fewer volatile organic compounds (VOCs) than conventional synthetic leather, and it’s water and stain resistant. It also does not include any animal-based material.
The top-of-the-line audio is equipped with a new seven-inch Premium HDD Navigation system with Entune and JBL. This system offers a new split-screen feature that allows for simultaneously displaying navigation and audio information and full iPod video integration.
Keeping air resistance low is the familiar triangular Prius silhouette, adapted to a larger size. A flush surface from the front of the vehicle through the front pillar works with side “aerocorners” for exceptionally clean airflow. The smooth front sheetmetal blends into a carefully designed roof and cabin, leading to an optimized cabin-end shape that acts to converge side and roof airflow. Wheels and wheel caps are designed with aerodynamic effects in mind. These measures and others also have the beneficial effect of suppressing wind noise.
Enhancing the clean, low wind-resistance design are materials that keep the Prius v relatively light and easy to move. The door panels are foam-injected with polypropylene and the deck board with light-weight urethane to produce a weight savings of approximately 20 percent. Significant weight reduction is also achieved through the use of high-tensile grades of steel throughout the body along with aluminum in key body panels and systems.
High-strength steel sheets and bars used throughout the body to ensure a light, yet highly rigid platform structure.
As with current-generation Prius cars, Hybrid Synergy Drive is a series-parallel hybrid system that can provide power either from the engine alone, or the motor alone, or any mix of both. A hybrid control computer manages the system so that optimum power is delivered according to driver demand. It uses a start/stop system and regenerative braking to conserve fuel and recharge the battery upon deceleration.
Hybrid Synergy Drive is built around a specially adapted, efficient 98-horsepower1.8-liter four-cylinder engine that runs on the Atkinson cycle and contributes to a total system horsepower of 134. Key components include an electric water pump that requires no belts, and an exhaust gas recirculation (EGR) system that helps warm the engine quickly, reducing fuel consumption when the engine is cold. Compact and light weight, the engine produces minimal noise and vibration. Sophisticated valve control, injector design, and other technologies reduce emissions to allow the Prius v to qualify for SULEV and Tier2 Bin3 emissions standards.
The all-new Prius v platform is designed with a force-absorbing body structure. Increased use of high-strength steel, notably in the front frame members, is a key part of providing a strong body structure without increasing weight. Helping to protect the cabin from side and rear intrusions are similarly engineered reinforcements using high tensile steels, all designed to disperse energy strategically throughout the vehicle to help protect passengers.
An electronic tire pressure monitoring system is standard equipment, and there are seven airbags strategically located about the cabin, including a knee airbag for the driver. New driver and front-passenger seat design helps lessen the possibility of whiplash injury during certain types of collisions while minimizing weight. A new Vehicle Proximity Notification System helps alert pedestrians and cyclists of an oncoming vehicle under certain conditions by emitting a small warning sound.
An available Pre-Collision System (PCS) retracts seatbelts and applies the brakes in certain conditions when a frontal crash is unavoidable. It is paired with Dynamic Radar Cruise Control.
Another available safety system, Safety Connect, can access a call center with a live operator who can dispatch police and emergency vehicles. The system combines automatic collision notification and a stolen vehicle locator feature, which can track the location of the stolen vehicle via GPS and help guide police to recover it.
The Prius v will also come standard with Toyota Care, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.
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